Transcript Using You Tube to streamline your business

Using the
Power of
Video to
Streamline
Your
Business
Brought to you by:
Presented by:
Daimon Elliott
Associate Broker/Managing Partner
Colorado Springs, CO
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Marketing/Showing Videos
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Move Out Inspections/”How To” Videos
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Marketing Your Company
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Conclusion
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Video Tour-should showcase and highlight
amenities and give prospective tenants a
general layout and scale of the property
Reduce unnecessary showings-always
suggest viewing a tour prior to scheduling a
showing
Attract tenants who may not be able to
physically view the property-”sight-unseen”
Adds value to your service in the eyes of the
owner
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#1 area that we have found—it cuts down
your showing time
Prospective tenants are always advised to
look at the video tour first. This should be a
part of your pre-screening questions
Ensures that showing appointments are
effective and worth our time spent out of the
office
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Guided Tour
◦ Add captions to accentuate the tour
◦ Easy to enter facts in during presentation
that you may have missed
◦ Gives a great perspective for the viewer
◦ Recommend for your middle larger homes
◦ Requires 2 people (guide and videographer)
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Narrated Tour
◦ Easy to do with 1 person
◦ Can be done at the same time as a showing
◦ Does not give the viewer the same perspective since
there is not a ‘guide’
◦ Better for smaller homes, you don’t want to
accentuate how small it is with a guide.
◦ Need a tripod or place to set camera to do the intro.
and/or conclusion if you want to be on-screen
*intro. and conclusion shots can also be done in
your office
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If a picture is worth a thousand words, a video is
worth a million!
Faster & more efficient. Catch things a still camera
can’t. Spatial orientation-how large is the scratch,
how big is the stain
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Keep in touch with owners-Show them the video (OR
NOT depending on how wrecked it is)
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Hold tenants responsible for damages and prove it!
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Cost cutting benefits-Save paper and time
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Start on the exterior and begin by videoing your
phone. Very important to capture something
that updates time automatically. Narrate
address, date and time as well
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Capture lawn, driveways, garage door, doors,
fences
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Cut video and continue inside. Keeps clips from
being too long. Cut video after each level
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Pre-walk the property inside. This speeds up the
process and helps the video become less clunky.
Test all blinds, windows, cabinets, drawers,
garbage disposal, doors, garage door. Check for
cleanliness
Make notes as you walk the property so you can
narrate findings. Leave drawers and cabinets open
that need cleaning
Begin in the entry and narrate as you proceed
through the home. Go slow!!! (you never know
when you need to see one specific area in passing)
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Capture wall, floor, ceiling condition. Outlet and switch
covers, blinds, windows, doors front and back.
Hardwood floors can be a bit tricky but most good
cameras can pick up scratches. If you have a hard time
adjust your angle and this may help the camera focus
Kitchens: Capture appliance faces for scratches, dents,
dings, burns. Check fridge drawers and shelves. Get
counters, linoleum, tile etc. Run appliances to ensure
proper operation. Begin this on pre-walk and narrate
findings as you proceed through the area
Capture any paint flashing
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Check toilets and drains for clogs and
demonstrate on video
CO Detectors!!!!!!!!!!
Furnace filters
Water heaters for leaks
Sprinkler clocks
Any items an owner leaves behind; Lawn
mowers, furniture etc.
Keys, mail keys, garage door openers if left at
property.
Video black light test results
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Narrating is very important. Mention odors,
general condition of each room, repairs that will
be needed for move-in
Go slow and look twice! I have overlooked a
cracked door and then taken a closer look to find
it
Spend time getting good footage of damaged
items
When uploading to YouTube mark unlisted so
that only people you give the link to can have
access
Video the end time upon completion
Make notes to submit proper work orders
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Our “How To” videos include:
-how to drain your sprinkler back-flow valve
-how to prep for surrendering property (cleaning)
-how to spackle
-how to paint to avoid ‘flashing’
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FREE Advertising! Promote yourself
Connect with your clients before you meet them.
Put a face with the name
Search engine optimization and web exposure
(Google owns YouTube)
We have over 12,000 Views in 4.5 Yrs. 283 Views
in the last 30 Days. Sprinkler Drain video has
over 1800 views alone. Views grow exponentially
as you add more videos.
Build your company’s brand
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Create a YouTube account
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Attract “Fans”
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Get people to “Like” your videos. Post links to your
videos on Facebook and Twitter
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Ask your clients (friends, family, vendors, etc.) to
“Subscribe”
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Good HD Camera, DON’T BE CHEAP. HD picks up
higher quality but takes up a lot of space.
Good light source: Flash, built-in light for camera.
Better cameras may have one or provide port for
external light and microphone
You can get a good camcorder for $600-$1100
Short videos can be done on any Smartphone
Ruler or tape measure
Laser Pointer-point out things you can’t physically
reach
YouTube Account
External Hard Drive for storing
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My Contact Information
Daimon Elliott
[email protected]
719-323-6501 Ext. 102 Office
www.falconprops.com
YouTube Channel
Falcon Property Solutions