Prepared for:

Mr. and Mrs. Jones 123 Main Street, Doylestown, PA

Copyright MMV. This publication is confidential to Richard A. Weidel Corporation and its Associates. No part of this publication may be reproduced in any form, or by any means without prior written permission from the publisher. 06081

Thank You For This Opportunity

I would like to assure you in advance that you are working with a Real Estate professional and I will strive to meet all your objectives, including selling your home at the best possible price in the shortest amount of time.

My first goal is to help you establish the market value of your home. This can only be accomplished by thoroughly understanding the local housing market and its fluctuations. You will find information on my company and background that will help you appreciate that you will be represented by an Associate and organization with a rich history of knowledge and experience. We are experts in marketing Real Estate to achieve the objective of finding the best qualified Buyer for your home.

I welcome the opportunity to serve your Real Estate needs and ask that you contact me with any questions, now or during the on-going home marketing/selling process.

Your Name

Sales Associate

Direct: (000) 000-0000 E-mail: [email protected]

Web: weidel.com/firstname.lastname

Office Address City, State Zip Office: (000) 000-0000 Thank you for your time and consideration.

Sincerely, Your Name

Sales Associate

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Personal Qualifications Dedicated to Providing the Highest Level of Quality Service

 

Professional Credentials

Licensed REALTOR ® Since 1995  Member of the National Association of REALTORS ®  Member of the New Jersey Association of REALTORS ® Member of the Mercer County Association of REALTORS ®  Member of TREND Multiple Listing Service  Certified Relocation Counselor

Professional Achievements

 Weidel Million Dollar Sales Club, Since 2000  NJAR Circle of Excellence, Since 2002

Personal

 Dedicated to providing the best possible professional and quality service  Priorities include a high degree of quality and control of successfully executed sales

Web Site Please visit my Web site at www.Weidel.com/Agent.Name:

 View over 100,000 local listings in NJ, PA and DE and over 3 million homes worldwide  Find local community and school information, make appointments to preview homes, get open house directions, title and homeowner’s insurance quotes and calculate your mortgage

My site also offers an advanced level of marketing for your home

 A unique URL address (ex: www.weidel.com/123456) for your property  Weidel listings appear first in property searches with a special location under “FEATURED LISTINGS”  Custom brochure (download, print or e-mail) 06083

Testimonials

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One of the best in the business!

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“Joe is very professional, honest and upfront in how he conducts his business. He offers his clients experience, knowledge and creative marketing.

” “

We're proud that Joe has been a loyal Weidel Associate and continues to be a Top Producer, year after year.” “Joe offers top notch service and always works in the best interest of the client.

”

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A Tradition of Premier Service Excellence in Client Satisfaction for Over Three Generations

Richard A. Weidel President

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Local Expertise, Worldwide Presence Offices, Affiliations and Services Around the World Weidel’s membership with Leading Real Estate Companies of the World™ and Who’s Who in Luxury Real Estate™ provides strength and support, plus a worldwide network of Referral Associates

• • • • • • • • • • Multiple Weidel Branch Offices and Specialized Marketing Divisions Located in Central and Northern NJ, and Eastern PA 900 Affiliate Branch Offices from New York City to Philadelphia Metropolitan Areas Affiliation with Over 1 Million Sales Associates through the National Association of REALTORS ® A National Real Estate Network of 5,500 Offices in Over 25 Countries with 160,000 Sales Associates and $414+ Billion Annual Sales Volume A Worldwide Luxury Real Estate Network of Over 1,000 Firms and 15,000 Sales Associates Local Affiliation with Over 70,000 Cooperating MLS REALTORS ® and Boards of REALTORS ® Mortgage, Insurance and Title Services Home Warranty Options Exceptional Marketing Vehicles Real Estate Pre-licensing School 06086

Staging: Home Enhancement Tips More Ways to Get More for Your Home

Inside the home

– Faded walls and worn woodwork or carpets reduce appeal. Fresh, neutral colored paint, a little liquid cleaner and, if warranted, replacement of floor covering works wonders to produce top dollars and a quick sale. Add plants wherever necessary. Clear off all tables and remove extra furniture.

Show off the bright side

– Highlight your rooms by opening the shades, draperies and curtains. During the evening, turn on lights on the front porch and throughout the house. Also, remove debris from all light fixtures (bugs, dust, etc.).

A few extras

– For a pleasant aroma, burn a scented candle or heat some cinnamon and water in the oven. Cookies baking in the oven are always an attraction. If you have a fireplace, use it in the winter when your house is being shown and burn cedar wood if possible.

Allow your home to gleam

– A clean home shows you care. Kitchens and bathrooms are especially important. A clean stove, oven and appliances are a must. Repair caulk and grout in the bathtub and showers. Shower doors, ceramic tile and fixtures should be free of soap film and watermarks. Clear clutter from countertops.

From top to bottom

– The attic and basement are important features. Remove all unnecessary articles that have accumulated. Display the full value of your utility and storage spaces. Be sure to clean the exterior of the water heater, furnace and other appliances that will be seen by prospective buyers.

Closet and cabinet presentation

– Cabinets and closets should appear organized, roomy and adequate.

Avoid cluttered appearances

– Remove excess furniture and other unnecessary items such as toys and newspapers.

Create space

– Scale down your personal artwork (landscapes, posters and signs), thus creating a feeling of spaciousness. De-personalize by storing family photos.

Pay special attention to the garage

– Clean the garage of everything but cars. If your garage has become a two-car attic, throw out the excess.

A day with a handyman

– Dripping faucets, missing roof shingles, loose door knobs, sticking windows and drawers, creaky floors or doors that do not close properly are noticed by the potential buyer and suggest neglect. Avoid unnecessary objections by fixing them now.

Spruce up all entranceways

– Fill potholes in your driveway and tidy up walkways.

Straighten up outdoors

– Clean and straighten gutters. Also repair broken windows, shutters and fences. In addition, clean your outdoor furniture and arrange in an inviting seating area.

First impressions are lasting impressions

– An inviting exterior ensures inspection of the interior. Maintain a well trimmed lawn and shrubs. During the winter, keep snow and ice removed from steps, sidewalks and driveway. The front entrance and door welcome the potential buyer; clean and paint if necessary. A seasonal door decoration adds a warm inviting touch.

Highlight your home’s best features

– If your home has a particularly attractive feature (fireplace mantel, wood flooring, bay window, etc.), make sure it is clean, well-lit and easy to view.

Three’s a crowd

– Stay in one part of the house or outside. Too many people present during a showing may make the potential Buyer feel like an intruder, making it difficult for the Sales Associate and buyer to be at ease. Allow the Sales Associate to emphasize the virtues of your home.

Unnecessary distractions

– Keep pets out of the house. Remember, if you can smell it you can’t sell it. Buyers may also be nervous around a strange animal. Turn the TV off and the radio on with soft, mellow background music.

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Preparing Your Home for Sale Checklist First Impressions Count!

A small investment in time and money will give your home an advantage over other listings in the area.

The First Impression

 Clean and tidy entrance  Functional doorbell  Polish door hardware   Clean glass ___________________

General Maintenance

 Oil squeaky doors  Tighten doorknobs  Replace burned-out lights  Clean and repair windows   Touch up chipped paint Repair cracked plaster  Repair leaking taps and toilets  ___________________

Spic and Span

 Shampoo carpets    Clean washer, dryer and tubs Clean furnace Clean fridge and stove  Clean and freshen bathrooms  Wash windows, sliding doors  ___________________

Conditions

Safety concerns while showing to buyers

________________________________ ________________________________ ________________________________ ________________________________

Curb Appeal

 Cut lawns   Trim shrubs and lawn edging Weed and edge gardens  Pick up any litter  Clear walk and driveway of leaves  Repair gutters and eaves   Touch up exterior paint Close garage doors  Clean and tidy garbage cans/outside storage areas  ___________________

The Spacious Look

 Clear stairs and halls  Store excess furniture   Clear counters and stove Make closets neat and tidy  Unobstructed views of living/storage areas  ___________________

The Buying Atmosphere

 Be absent during showings   Turn on all lights Light fireplace  Adjust heat or central air  Open drapes in the daytime  Play quiet background music   Keep pets outdoors ___________________ 06088

Establishing Value Factors That Influence the Pricing of Your Home

When reviewing current market statistics, it is important to take into consideration all of the factors that influence market value. Some factors are determined by the market and others are in the control of the Seller.

Seller-Determined Factors

• Motivation • Terms and conditions • Curb appeal • Condition of property • Availability • Broker choice -

Marketing program

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Negotiation Pricing strategy

Market-Determined Factors

• Location of property • Size of dwelling & lot • Architectural style • Supply & demand • Interest rates • Economic conditions • Competition 06089

Positioning Your Home in the Market Creating a Competitive Bidding Environment to Attract Maximum Buyer Interest

Overpricing

    Attracts “lookers” Implies low motivation Reduces the number of showings Makes comparable but lower-priced homes look more appealing  May under-appraise and Buyer may not be able to secure a loan  After initial surge, excitement and momentum are lost The pricing triangle illustrates all of the potential Buyers in the market for any given home. The higher the asking price above fair market value on the triangle, the lower the percentage of Buyer’s Agents and/or Buyers who will be interested in seeing the home.

As the asking price rises to the peak of the triangle, the number of potential Buyers begins to decline. When a home is priced too high above fair market value, there may be no interest at all due to the buying public’s perception that the Seller may not be truly motivated to sell the home. As the asking price declines toward the base of the triangle, more Buyer’s Agents become inclined to show the home to their clients and potential Buyers are more likely to make an offer.

Ideally, the asking price of a home should be listed within a competitive range, taking into consideration actual fair market value. Pricing at this level is the best way to create a competitive bidding environment between multiple interested Buyers—which will help you obtain the upper edge of top dollar.

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Benefits of a Competitive Bidding Environment Capture Immediate Resource of Ready, Willing and Qualified Buyers

   Property generates most interest/greatest number of showings when first on the market Pent-up demand of ready, willing and qualified Buyers Pricing too high and reducing the price later bypasses the excitement and activity  May be necessary to drop the price below market value to compete with well-priced listings A primary function of a Buyer’s Agent is finding and working with prospective Buyers. Buyer’s Agents are constantly searching for new properties to show to their clients. This often results in Agents having a pent-up demand of ready, willing, and qualified Buyers looking for “just the right home.” For this reason, the majority of showings by Buyer’s Agents occur when a new listing first enters the market through the Multiple Listing System (MLS).

After this group of Agents and Buyers have been made aware of, or have seen the property, showing activity diminishes to only those new Buyers now entering the market.

Therefore, it is beneficial to establish a competitive asking price during the initial market exposure by taking advantage of that pool of prospective Buyers. As in the concept of an auction, a competitive environment must be created where multiple Buyers may be interested in purchasing the home.

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Effects of Market Age How It Can Affect the Sale Price of Your Home

Market Age typically occurs for two reasons:

 A flawed marketing plan which causes limited Buyer flow  Initially overpricing a property Age becomes a factor when Buyer’s Agents and their Buyers start to wonder why a property has been on the market so long and question why it has not sold. By the time an appropriate marketing plan is implemented to maximize Buyer flow, or the asking price is reduced in line with current market supply and demand, the property may have been on the market so long that Buyer’s Agents and prospective buyers will perceive that something is wrong with the home. In order to compensate for Market Age it may become necessary to reduce the asking price of a property below its true market value to generate renewed Buyer interest. Additionally, any offer to purchase is likely to be below the true market value of the property, based on the Buyer’s knowledge of the home’s Market Age.

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Understanding Your Market Value Analysis

What is a Market Value Analysis?

A market value analysis is a highly educated estimate of the highest probable list price for which your home will sell in the current market within a reasonable length of time. That amount of time depends upon the conditions in your particular community. As your Sales Associate, I will inspect the home, analyze the factors that influence the market and, along with you, reach a value conclusion that is the most probable price for which your home could be sold.

The Market Value Analysis

There are different approaches which can be applied. In the case of the single family home, the “comparative sales approach” is the most commonly used. In this technique, similar homes in the area which have been recently sold are compared to your home. If there have been too few recent sales, we may have to consider slightly older sales or go outside the immediate community. I will gather data about sales and listings, study closely the terms of those sales and analyze the information.

Other information about your home, including the deed, taxes, zoning, transfers of ownership, restrictions, assessments, etc. – may also be examined as an aid in establishing the fair market value of your home.

In evaluating your home, I will study the neighborhood characteristics, including the proximity to services such as schools, places of worship and shopping. I will also consider the current market for a home like yours, buying trends that might affect its sale, as well as the availability and terms of financing which influence a person’s ability to purchase a home.

The preparation of our market value analysis is a measure of our commitment to providing the highest standard of quality, result-oriented service.

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Market Conditions

We have carefully considered the different features in each of the presented properties, and based on location, community, etc., our research indicates these properties represent your closest competition in the marketplace.

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Listings Currently on the Market

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Listings Currently Under Contract

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Sold Listings

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Expired and Withdrawn Listings

A sampling of Multiple Listing Service (MLS) Comparables have been printed for your review (see following pages).

The market study we have prepared represents a range of properties that have sold, as well as a range of properties that are currently available. This analysis has not been performed in accordance with the Uniform Standards of Professional Appraisal Practice which require valuers to act as unbiased, disinterested third parties with impartiality, objectivity and independence and without accommodation of personal interest. It is not to be construed as an appraisal and may not be used for any purpose.

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Market Summary

The market study we have prepared represents a range of properties that have sold, as well as a range of properties that are currently available. This Comparative Market Value Analysis is not an appraisal and should not be considered the equivalent of an appraisal.

Evaluation of Market Conditions

(financial, economic, appreciation, Buyer/Seller flow, etc.)

Range of Homes Sold Range of Homes Currently for Sale Percentage of Homes Withdrawn/Expired

$ $ to to $ $

Summary Comments/Recommendations

(repairs, showing, contingencies, competitive list price, probable range of offers, etc.) % 060815

Market Value Gain

You might be wondering if selling or buying a home right now is a smart financial decision. The fact is, homeownership is key to building long term wealth, regardless of when someone sells or buys. Studies show that over time, most homeowners have steadily built equity. According to the National Association of REALTORS® and the U.S. Department of Housing and Urban Development, during the past three decades home values have steadily increased.

If you have been waiting for the right time to sell or buy a home, you should know the facts. Weidel Realtors can evaluate the current market and advise you of your options.

Thanks to the power of appreciation, a home’s market gain is impressive, particularly over time.

ADDRESS: DATE: Original Purchase Date Estimated Market Value / Sales Price Original Purchase Price Estimated Market Value Gain Estimated Market Value % Increase

$ - $ $ % 060816

Estimated Seller’s Profit

ADDRESS: DATE:

NOTE: Complete Section A in full. Complete Section B if loan information is available.

Estimated Market Value / Sales Price SECTION A (COSTS)

Legal Fees (if applicable) Closing Fee (if applicable)

Sellers Title Fees State Transfer Tax Brokerage Fee Termite and/or Other Inspections

(if applicable)

Municipal Assessments/Liens

(if applicable)

Other: Other: Other: Other: Approximate Total Cost to Seller

$ $ $ $ $ $ $ $ $ $ $ $ $

SECTION B (EQUITY) Less Approximate Mortgage Balance

(include all loans)

- $

Approximate Equity

$

Less Approximate Cost to Seller

(Section “A” above)

Estimated Seller’s Profit

- $ $

Less any interest charges and less pro-ration of taxes, insurance and mortgage insurance premium. These figures submitted are estimates and approximations only, and in most cases, may vary according to the actual sale price and other negotiable terms of the sale. Their accuracy is not guaranteed.

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WORKSHEET

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