Transcript Document

Collective Impact Overview: A
Framework for Community Change
Donna Jean Forster-Gill
Program Manager,
Vibrant Communities Canada – Cities Reducing Poverty
www.vibrantcanada.ca [email protected]
An Overview of Collective
Impact
Community Foundation of Greater Cincinnati
Collective Impact: Pulling Together
http://www.youtube.com/watch?v=1ZZRvNXOozc
The Collaboration Spectrum
Trust
Compete
Co-exist
Communicate
Cooperate
Coordinate
Collaborate
Competition
for clients,
resources,
partners,
public
attention.
No
systematic
connection
between
agencies.
Inter-agency
information
sharing (e.g.
networking).
As needed,
often
informal,
interaction,
on discrete
activities or
projects.
Organizatio
ns
systematical
ly adjust
and align
work with
each other
for greater
outcomes.
Longer term
interaction
based on
shared
mission,
goals;
shared
decisionmakers and
resources.
Integrate
Fully
integrated
programs,
planning,
funding.
Turf
Loose
Tight
3
Collaborative Life Cycle
MATURITY
EXPLORATION
choice
expand
possibilities new
place & buy-in thinking
bets
conserve
manage
declining
outcomes
crisis
birth
develop &
adapt
unravel
shared vision
refine
DEVELOPMENT
chaos
reconnect
CREATIVE DESTRUCTION
Key Practices for Effective
Collaboration
Assessing the Environment
Creating Clarity
Building Trust
Sharing Power and Influence
Reflection
Why Collective Impact
From Isolated Impact to
Collective Impact
Isolated Impact
Collective Impact
•
Funders select individual grantees
•
•
Organizations work separately
Funders understand that social
problems – and their solutions –
arise from multiple interacting
factors
•
Evaluation attempts to isolate a
particular organization’s impact
•
•
Large scale change is assumed to
depend on scaling organizations
Cross-sector alignment with
government, nonprofit, philanthropic
and corporate sectors as partners
•
Corporate and government sectors
are often disconnected from
foundations and non-profits.
Organizations actively coordinating
their actions and sharing lessons
learned
•
All working toward the same goal
and measuring the same things
•
Used for Many Complex Issues
Teen Pregnancy
Homelessness
Health
Community Safety
Education
Poverty
SETTING THE STAGE FOR COLLECTIVE
IMPACT
Preconditions for Collective
Impact
• Influential
Champion(s)
• Urgency of issue
• Adequate Resources
Collective Impact –
Framing Questions
• Do we aim to effect ―needle- change (i.e., 10% or more) on a
community-wide metric?
• Do we believe that a long-term investment (i.e., three to fiveplus years) by stakeholders is necessary to achieve success?
• Do we believe that cross-sector engagement is essential for
community-wide change?
• Are we committed to using measurable data to set the
agenda and improve over time?
• Are we committed to having community members as
partners and producers of impact?
From White House Council on Community Change
Phases of Collective Impact
Collective Impact Efforts Tend to Transpire Over Four Key Phases
Components
for Success
Phase I
Generate Ideas
and Dialogue
Phase II
Initiate Action
Governance Convene community Identify champions
and form crossand
stakeholders
sector group
Infrastructure
Phase III
Organize for
Impact
Phase IV
Sustain Action
and Impact
Create
infrastructure
(backbone and
processes)
Facilitate and
refine
Strategic
Planning
Hold dialogue about
Map the landscape
Create common
issue, community
and use data to
agenda (common
context, and
make case
goals and strategy)
available resources
Support
implementation
(alignment to goal
and strategies)
Community
Involvement
Facilitate
community outreach
specific to goal
Determine if there is
Evaluation
consensus/urgency
And
Improvement to move forward
Facilitate
community
outreach
Engage community
and build public will
Continue
engagement and
conduct advocacy
Analyze baseline
data to ID key
issues and gaps
Establish shared
metrics (indicators,
measurement, and
approach)
Collect, track, and
report progress
(process to learn
and improve)
WHAT IS COLLECTIVE IMPACT
Five Conditions for Collective
Impact
Specialized
Agendas
Common
Agenda
Fragmented
Measurements
Shared
Measurement
Independent
Activities
Mutually
Reinforcing
Activities
Sporadic
Communication
Continuous
Communication
Unsupported
Efforts
Backbone
Organization
Common Agenda
What makes the difference
between a good movie and a
bad movie?
“Getting everyone
involved to make the
same movie!”
- Francis
Ford Coppola
Common Agenda
• Define the challenge to
be addressed.
• Acknowledge that a
collective impact
approach is required.
• Establish clear and shared
goal(s) for change.
• Identify principles to
guide joint work together.
Communication in Tillamook County,
Oregon
Teen Pregnancy
According to the Health
Department summary, Tillamook
county "found that forming
partnerships and working
together toward a desired result
can bring about astounding
results. ... Their turn-around was
an evolutionary process, with new
partners bringing contributions
forward at different times."
No Shared Agenda
Reduce Teenagers Giving Birth
Reduce Teenagers Getting Pregnant
Building a Common Agenda
Prior History
Positive or negative impact
Pressing Issue
Galvanize leaders across sectors
Data
Determine what you need to understand
impact of the issue on community
Community Context Is there community buy in? Determine
community leverage opportunities
Core Group
Determine who needs to be involved in core
group
Convener
Trusted leadership to facilitate collaborative
efforts
Community
Engagement
Determine how to engage the broader
community in the effort
5 things to consider when building a common agenda
1. Who’s driving the agenda?
2. How complex is the issue?
3. How does the issue play out in the community?
4. Who is doing what already?
5. What are the next steps?
Shared Measurement
• Identify key measures
that capture critical
outcomes.
• Establish systems for
gathering and analyzing
measures.
• Create opportunities for
“making-sense” of
changes in indicators.
Collaboration in Cincinnati
Educational Achievement
Homelessness
STRIVE in Cincinnati
• Over three hundred educational
organizations, human service groups,
government agencies and philanthropies and
private businesses.
• Shared agreement on 15 key milestones and
72 measures along a student road-map of
success.
• A strong back-bone organization supporting
a variety of “networks” supporting each key
milestone.
• Measureable progress in most key indicators
in recent years.
Strive Partnership
Goals:
Working together along the educational continuum to drive better results in
education so that every child…
• Is prepared for school
• Is supported inside and outside of school
• Succeeds academically
• Enrolls in some form of postsecondary education
• Graduates and enters a career
Results: 10% increase in graduation rates in Cincinnati since 2003; 16%
increase in college enrollment rate in Covington, KY since 2004
Shared Measurement in Vibrant
Communities Canada
Process: # of people/orgs at
table, # of community
presentations, articles, etc
Progress: # of programs, # of
new initiatives, etc
Shared
Measurement
Policy: policy changes in own
or other organizations, new
investments, gov. policy
changes
Population : # of people
moved out of poverty, # of
high school graduates, # of
low birth weight babies
Mutually Reinforcing Activities
• Agreement on key
outcomes.
• Orchestration and
specialization.
• Complementary –
sometimes “joined up”
- strategies to achieve
outcomes.
Coordination in Saint John
Poverty
•
•
•
•
•
•
Housing
Transportation
Education to Employment
Early Childhood Development
Workforce Development
Neighborhood Renewal
Continuous Communication
• Create formal and
informal measures for
keeping people informed
• Communication is open
and reflect a diversity of
styles
• Difficult issues are
surfaced, discussed and
addressed
Cooperation in Karelia, Finland
Heart Disease
Common Agenda: reduce heart disease.
Focus on measuring & reducing a variety of key risk factors (e.g. high fat food diet,
smoking, etc.)
Emphasis on mutually reinforcing strategies with multisectoral actors (e.g. changing
farming practices, media profile, trade policy around production and consumption of
dairy products).
Backbone support provided by regional health authority.
Close collaboration with a range of organizations has been an essential element of success.
Diabetes Voice. May 2008. Volume 53. Special Issue.
In and Out Communication
Backbone Organization(s)
• Guide vision & strategy
• Support aligned activities
• Established shared
measurements
• Build public will
• Advance policy
• Mobilize funding
• Like a manager at a
construction site who
attends to the whole
building while carpenters,
plumbers and electricians
come and go, the support
staff keep the
collaborative process
moving along, even as the
participants may change.
Jay Conner. 2004.
Community Visions, Community
Solutions: Grantmaking for
Comprehensive Impact
Backbone Organizations
Common Misperceptions about the Role of
Backbone Organizations
Common Misperceptions
• The backbone organization sets the agenda for the group
• The backbone organization drives the solutions
• The backbone organization receives all the funding
• The role of backbone can be self appointed rather than
selected by the community
• The role of backbone isn’t fundamentally different from
“business as usual” in terms of staffing, time, and resources
Source: FSG Interviews and Analysis
Lessons Learned about Backbones
1. Their value is unmistakeable.
2. Backbones shares strengths in guiding vision and
strategy and supporting aligned activities.
3. Backbone organizations shift focus over time.
4. Backbone organizations’ partners need ongoing
assistance with data.
5. External communications, building public will, and
advancing policy are common backbone challenges.
Source: Understanding the Value of Backbone Organizations in Collective Impact Initiatives
8 Action Teams
advancing
shared priorities
Active Learning
Community
Network to scale
up social change
Common
Evaluation
Framework with
shared
measures
Loop of
continuous
communication
100
Cities/Regions/Provinces/Territories
reducing poverty together
Shared Aspiration: 1 million Canadians will move out of
poverty.
Beyond Backbone: Other Critical
Roles in Collective Impact
Convener
Leadership
Table
Fiscal
Sponsor
Community
Ownership
Steering
Committee
Backbone
Working
Groups
Role of Convener
Convening and Hosting: the convener initially calls the table together
Early Investor: the convener is often an early investor in the collaborative
effort
Fiscal Sponsor: in many cases, the convening organization acts as a
fiscal sponsor for the backbone infrastructure including holding funding for
the collaborative table, hiring staff and providing administrative
infrastructure
Trusted partner: convening organizations are often members of the
collaborative roundtables but not the chair or lead, this role is held by
another member of the roundtable
9 Leadership principles for Backbone Leaders
1. View the system you are trying to change through a lens of complexity
2. Let the vision be “good enough” rather than trying to plan every little detail
3. Live with balance between data and intuition, planning and action, safety and risk
4. Be comfortable with uncovering paradox and tensions
5. Don’t wait to be “sure” before proceeding with actions
6. Create an environment of information, diversity and difference, connections and
relationship
7. Mix cooperation and competition – it’s not one or the other
8. Understand that informal conversations, gossip and rumor contribute to mental models,
actions and beliefs. Listen to these.
9. Allow complex systems to emerge out of the interaction of systems, ideas and resources.
RESULTS OF COLLECTIVE IMPACT
• Significant shifts in policy
• Needle Moving Change
• Unlikely suspects working together
• Innovative solutions to complex
problems
• Increased community engagement
• Increased awareness of complex issues
• Feeling of control over some of society’s
wicked problems
Things to Consider in Collective
Impact
• Patient capital
• Persistence for longer term systems change
• Align funders across sectors to common
agenda
• Legitimize the work of the collaborative table
• No playbook, support and advance the skills
and capacity of collaborative partners
• Learn what’s working and quickly let go of
what isn’t
Reflecting on Collective Impact
Think – Pair – Share
• What have I learned about collective impact that I
can apply to my role in the Halton Our Kids
Network?
• What other questions do I have?
Additional Resources
Stanford Social Innovation Review articles on Collective
Impact: www.fsg.org
Resources for Backbones http://tamarackcci.ca/blogs/sylvia-cheuy/championschange-leading-backbone-organization-collective-impact
Collective Impact Readiness Tool:
http://vibrantcanada.ca/content/collective-impactreadiness-assessment-tool
Thank You
Enjoy the Collective Impact Journey!