Transcript Document

Uneven Distribution- a look
back at the future of eBooks
ALIA 2004
Agenda
• eBooks - predictions and
realities
• Changing relationships
• eResource solutions
• Conclusions
ALIA September 2004
The Ascent of Homo Nettus -
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2000/2001 Predictions
for eBook Market Growth
$251m
out of $7.8bn
$25bn
(Cyclopsmedia)
(Forrester)
A
$9-414m
(IDC)
$3.4bn
(Andersen)
B
A : Cyclopsmedia (Feb 2001)
B : Andersen Consulting (Jan 2000)
C: Forrester (Jan 2001)
D: IDC (Jan 2001)
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Market Realities are somewhat different
$7.3m consumer
sales (2003)
1,336,626
units sold (??) D
3-5% book spend
(UK HE/TAFE)
$15-20m institutional
“<1% book revenue –
why should I care”
D : Open eBook Forum - US, Australia, France figures
* AAP: American Association of Publishers
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2000: The market for ebooks and digital content saw
the emergence of a host of well funded new players
Authors
Publisher Printer
Warehouses
Traditional
Print
Supply
Chain
•Anthony Rowe/Gardners
Print on
Demand
eBooks
Fatbrain /
Mightywords
•Reciprocal
iUniverse
Digital
Fragments
& custom
publishing
Enabling
Technologies
•Adobe Acrobat
•Microsoft
•MicrosoftCleartype •Contentguard
CONTENT
CONTENT
CREATION
MANAGEMENT
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Distributors/
Wholesalers
Retailers
•Replica Books/
•Lightning Source
•netLibrary
•ebooks.com
•On-line books
•contentville
•Versaware
•Questia
•ebrary
Xerox
IBM
PRINT ON
DEMAND
Consumers
•Sprout
•Amazon
•Blackwell.co.uk
•B&N.com/BOL
•books24x7
•Headfiller.com
•Heron
RCA/Genstar’s
Peanut Press REB1100/1200
Microsoft clones
Microsoft
Glassbook
READER
INTERFACES DEVICES
2004: Fewer players…..but still with deep pockets
Authors
Publisher
Distributors/
Wholesalers
Retailers
eBooks
This site is currently under
construction
Digital
Fragments
& custom
publishing
•Microsoft
Enabling
Technologies
CONTENT
CREATION
ALIA September 2004
CONTENT
MANAGEMENT
READER
DEVICES
The eBook market is fragmenting around
user needs
The Rare & the Beautiful
R
Da Vinci for geeks
B
T
etextbooks
eBook
M
Worthy but cheap
Fast facts for busy people
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R
B
Da Vinci for Geeks
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T
M
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etextbooks
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However, recent library spending on
(1)
eResources has grown substantially
• 400% growth over 7 years to 2002 in typical USA ARL
(1)
library spend on eResources (92% on eJournals)
• UK - 12.9% of budget
on eResources (excluding
(1)
eJournals) in 2001
• US public libraries spent $50M on eReference
sources
(2)
and Academic libraries spent $91M
(1) : Library Journal’s Academic Newswire (09/08/04)
(2) : Bowker Annual (2003)
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eBooks become part of a much bigger information
eco-system
R
R
B
B
T
R
T
M
M
T
R
B
R
B
T
R
M
B
eBook
MT
T
M
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B
M
It helps to think “robot”
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Changing relationships
between authors,
publishers, librarians
and readers
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What Does the User Want today?
Aggregation
Powerful Searching,
with Subject Access
Portability
Disaggregation
with/ pay-per-view
Standards
Replicating these P features in the E space is the
challenge
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Im000011.jpg
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What Does the Librarian Want today?
• Simplify Acquisition & Collection Development:
–
–
–
–
Integration into the library catalogue
Workflow integration
Understandable, predictable Pricing Models
Copyright clearance
• Simplify access & use by patrons:
– Multiple Users
– Flexible validation and authentication
– 24/7
• Easy integration with other resources
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What Does the Publisher Want?
Some of what traditional vendors do now:
 Aggregation of Orders
 Integration into Approval Plans
 Web-based customer facing products
 Sales and Marketing
 Cataloging Records and TOCs
 Improved Profitability
And some new things:
 Digital Rights Management – “to e or not to e”
 File Hosting
“Something simple that makes me significant money while
not cannibalising my print sales”
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Questions about licensing digital books
(3)
• are licenses for inlibrary workstations • are traditional library
vs access by library interlibrary loan
patrons elsewhere? functions supported
for these digital
• are costs based on number of
works, and if so
concurrent users vs size of the
how?
user community vs other factors?
• are there provisions
• do terms recognise
to ensure the
traditional library and
preservation of the
education values (fair use, material if the library
free speech and inquiry?)
wishes to preserve
it?
(3) The Battle to Define the Future of the Book in the Digital World - Clifford Lynch
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eResource solutions
required by librarians
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What is the future role of the
traditional vendor?
1,000,000+
academic &
professionals
29,000+
publishers &
content
partners
200+
leading
academic
institutions
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Vendors
3,500+
learned
& prof. societies
3500+
leading
academic
institutions
Meeting the needs of the Library
community
• Simplify Acquisition & Collection Development:
–
–
–
–
Integration into the library catalogue
Workflow integration
Understandable, predictable Pricing Models
Copyright clearance
• Easy integration with other resources
• Keep them informed
– on licensing terms, updated IP addresses
– Renewals
– guaranteeing that every institution has access to the
content it is paying for!
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Making it simple for publishers
 Treat eBooks like pBooks
Integration into Approval Plans
Cataloging Records
 Sales and Marketing & Customer service
 Partners for new things:
Digital Rights Management
File Hosting
Pricing strategies
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Saints….
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Saints….
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Saints….
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Conclusions:
• Demand exists - eBook user groups are
more visible
•Understand and address the
motivation of all stakeholders
•Resist temptation - use familiar models and roles
•Keep is simple, yet flexible
ALIA September 2004
ALIA
2004
“Despite the challenges, eBooks provide opportunities
for users, librarians, publishers and eBook providers.
This is the opportune time to assess how and why
people use monographs and reference materials and
to develop new methods to more fully and more
effectively use these resources in electronic format.
By working together and forming partnerships,
librarians, publishers, book vendors and eBook
providers can continue to create the future of the
digital library.”
Lynn Connaway, OCLC (netLibrary)
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ALIA September 2004
THANK YOU
ALIA September 2004