Transcript Information Society

NSBM 1
T-109.4300 Network Services Business
Models (3 cr)
Sakari Luukkainen
Faculty of Information and Natural Sciences
Department of Computer Science and Engineering
© Sakari Luukkainen
NSBM 2
Background of the course
•
Most of the commercial success has been related to GSM / 2G
technologies in mobile communications business
•
Hype driven excessive expectations and related high license
costs have delayed 3G development
•
Recent hyper price competition in the finnish mobile voice and
SMS market - GSM related mobile services have become
commoditized
•
Slowdown in the mobile communications business - the
development only have moved first two steps forward and now
one step backward – industry back to the realistic growth track
•
Price competition has no settled down and opened market for
differentiation by mobile multimedia services
© Sakari Luukkainen
NSBM 3
Background of the course
Internet
Media
UMTS
GSM
© Sakari Luukkainen
NSBM 4
Goal of the course
• The course is especially designed to Telecommunications
Software A2 Study Module and to Master's Programme in
Mobile Computing
• To describe describe the challenges service providers face in
offering new mobile services taking into consideration both the
business aspects and the fast developing technology
requirements and possibilities
• The course focuses on theoretical models of the network
services commercialization process as well as practical case
examples related to mobile multimedia services
© Sakari Luukkainen
NSBM 5
Graduating the course
• The preferred prerequisite for this course is basic
knowledge of telecommunications networks and
business economics
• 9 lectures (incl. intro and visiting lecturer from
industry), on Tuesdays hall T3, at 16.15-18
• Exam requirements consist of the lectures and the
following book:
Bernd Eylert: The Mobile Multimedia Business,
Requirements and Solutions, 2005
© Sakari Luukkainen
NSBM 6
Graduating the course
• First examination is 7.5.2008 at 9 - 12 in lecture hall T1 and
the enrollment to the exam will be done via Topi, 4 exams /
year
• Exam consists of three essay questions of which two is
compulsory, six concept definitions and one applied question
concerning some real life business case
• The exam results will be published within a month in the T109 notice board
© Sakari Luukkainen
NSBM 7
Networking Business A3
Compulsory courses
S-38.3001 Telecommunications Forum 1-5
T-109.5410 Technology Management in the Telecom Industry 3
S-38.3041 Operator Business 3-5
Optional courses
T-109.7510 Research Seminar on Telecommunications Business 5
T-110.5110 Computer Networks II 4
T-124.5100 Networked Business Processes and Models 4
TU-91.2005 Strategic Management of Technology and Innovation 5
T-86.5300 ICT Enabled Commerce 4-6
© Sakari Luukkainen
NSBM 8
Master’s Thesis Scope
 Emerging technology / Product strategy analysis
 New telecom service commercialization
 Integration of ICT & business processes
© Sakari Luukkainen
NSBM 9
Employment opportunities
• Many new business possibilities open up with unclear
market need - many failures and unexpected success need for increasing attention of innovation management
• There is an increasing number of positions in
telecommunications companies, which require technoeconomic skills
• Networking Business studies will open up positions in e.g.
product management, product marketing, sales, consulting
and R&D project management in the telecom sector
© Sakari Luukkainen
NSBM 10
Agenda
29.1. Introduction, Sakari Luukkainen
26.2. Mobile Communications Industry, Sakari Luukkainen
4.3. Service Diffusion Models, Sakari Luukkainen
18.3. Mobile Communications Markets, (chapter 2), Sakari Luukkainen
1.4. Services and Applications, (chapter 3), Sakari Luukkainen
8.4. Spectrum, Regulation and Licensing, (chapters 5,6), Sakari
Luukkainen
15.4. Mobile Consumer Behaviour, (chapter 7), Sakari Luukkainen
22.4. Mobile Services and Business Processes, Sakari Luukkainen
29.4. Mobile Services Industry Case, NN.
7.5. Examination
© Sakari Luukkainen