Transcript Chapter 7 Good to Great Technology Accelerators

Wetenschappers zijn op zoek naar het Higgs-deeltje om een van hun
theorieën, het standaardmodel, te bewijzen. Dit model beschrijft de
fundamentele krachten (de sterke kernkracht, de
elektromagnetische kracht en de zwakke kernkracht) met
uitzondering van de zwaartekracht.
http://www.nikhef.nl/pub/pr/atlasmov.html
Chapter 7
Technology Accelerators
Jim Collins, Good to Great (2001)
Thuy – Tran Chau
24 June 2008
SUMMARY
AGENDA
Technology accelerators
Crawl, Walk,
Run
Technology and
the Hedgehog
concept
The
Technology
Trap
Technology as
an Accelerator,
Not a Creator
Technology and
the fear of being
left behind
Run!
Crawl,
WalkWalk,
Run
Crawl
vs.
Crawl- Slow at first
Run!- Fast at first
Walk- A little faster
Walk- A little slower
Run!
Crawl
The best way to use technology is first to learn how to crawl, and then learn how to walk before you finally learn how to run.
Do not rush into a new technology revolution before you have understood what bits and pieces can be used to support your business.
Technology and the
Hedgehog concept
• Bubbles come and Bubbles go
– Ex: Internet, railroads, electricity, radio, and
personal computers.
• Don’t ask: What is the role of Technology?
• Ask: How do we get Good-to- Great companies
to think differently about technology?
Technology and the
Hedgehog concept
Walgreens
• Introduction of Intercom.
•
Used technology as a tool to accelerate
momentum.
• Hedgehog concept would drive its use of
Technology, not the other way around.
Technology and
the Hedgehog
concept
11 GTG companies
Technology as
an Accelerator,
Not a Creator
• Does the technology fit directly with your hedgehog
Concept?
•
Do you need this technology at all?
• Technology without a clear Hedgehog Concept, and
without the discipline to stay within the three
circles, cannot make a company great.
The Technology Trap
•
•
•
Where does Technology rank with CEOs
The culture of the company
Technology the accelerator
Technology and the
fear of being left
behind
 No good-to-great interviews talked about
competitive strategy.
• Never talked in reactionary terms and defined their
strategies based on what others where doing.
• Did not use their competitors as a benchmark
 Non of the good to great companies were
motivated by fear
 Great Companies like Walgreens took quiet
deliberate steps forward
• Mediocre companies lurched about in a fearful and
frantic reaction
 No new technology, no matter how great, can
ignite a shift from good-to-great
FINDINGS
•
The companies that stay true to their
fundamentals and maintain their balance, even in
times of great change and disruption, will
accumulate the momentum that creates
breakthrough momentum.
“Most men would rather die than think. Many do.” - Bertrand Russell
? Questions ?
• If technology cannot make or break a company's level
of greatness, but only serves as an accelerator of
greatness or demise already in progress, then why did
everyone fall in love with technology for technology's
sake during the 1990s?
• Why is there so much hype and fear about new
technologies, and what can you do to view new
technologies with objective equanimity?
Mike Bohlmann: http://www.wecanhelpit.com/2008/05/29/thoughts-on-technology-accelerators
DISCUSSIONS
•
What is the notion (the thought) of ‘GREAT’ ?
•
If the word ‘GREAT’ only means the financial success then
people like Bill Gates of Microsoft or family Walton of WalMart (world's largest retailer) are great people and Martin
Luther King or Mahatma Gandhi are not great people?
….you should read the book The Secret
CARTOONS
CARTOONS
They were searching on the internet for the
great movie Lord of the rings