Transcript Slide 1

"...2black is simply a sensation in
business strategy and planning…"
Managing Director, Functional Packaging Solutions"
as a small/mid sized company...
 are you challenged in the current
business climate?
 do you have a robust business plan
to grow and thrive?
"This is a period of
unprecedented challenge
for most industries in
Australia"
Survival is the priority demanding
strict business discipline in all
areas of management albeit with
personnel, with products &
offerings as well as assets.
The good news is that these challenging
times will pass – you need to recognise
the economic crisis for what it really is – a
period of change in the business
marketplace (albeit painful).
2Black will help you objectively understand your current
state, providing actionable recommendations to build a firm
business foundation. We will then help you build a threeyear strategy for growth with key actions and milestones to
achieve the strategic performance goals.
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Your business strategy needs to be...
Objective
The truth can hurt,
but the truth will
provide a clear line
of sight on your
challenges toward
building a firm
foundation for
survival and
growth.
Practical
Effective
The strategy will be
actionable. Practical
steps will be
recommended to
achieve realistic
strategic goals.
By deliberately
avoiding complexity
and ensuring the
strategy can be
understood by all
levels of your
organisation the
actions will be
embraced.
Changes will
happen.
2Black provides impactful guidance to businesses identifying a clear vision and articulating actions
to achieve strategic goals. Objectively, practically
and effectively with integrity and professionalism.
2Black is different in our
approach and delivery.
Simple is beautiful.
Pragmatic is the only way.
Complexity and confusion
are the antithesis of our
mission.
We engage at the highest
levels of your organisation to
understand the top-level
challenges and strategic goals
of management, we then work
through many tiers of the client
organisation, from the “shopfloor” through to the
accounting department, to
understand fundamental issues
and identify critical operational
actions.
A 2Black strategy engagement is visible within a client organisation
installing confidence and participation from all layers of the company –
your company will know that a robust strategy is being created, and all
elements of the business are being proactively engaged.
2Black believes that developing a solid business strategy isn’t rocketscience – it’s about applying a pragmatic commonsense approach
rather than a complex (yet brilliant) Phd approach.
Each strategy engagement is unique – never do you find one
business with the same issues, challenges or goals as another, so the
approach isn’t like a cookie-cutter.
We recognise upfront that it will take a great deal of listening and understanding with each of our clients to begin
the process of strategy development...this is our passion and our drive – to understand and to make a change
for your business to enable growth.
Our difference is or focus on simplicity
Typically, a business will have complex issues and a diverse network
of influences and dependencies which have to be understood
before any plans can be put in place. Faced with a multifaceted
network of issues a typical “consultancy” firm may deliver an equally
convoluted deliverable – a strategy that goes into a great depth of
detail (but looks fantastic), and makes a satisfyingly solid ‘thud’
sound as the sizable document is dropped on the table in front of the
client. This document can be exhausting to comprehend before you
realise that you’ve an encyclopaedia-size whitepaper that cost you
$200,000 telling you what you already know. Expensive but impressive
shelf fillers...
The best strategies ever
developed in history - whether
they be business strategies,
military strategies or political
strategies have been
uncomplicated in their
delivery - with the ability to
communicate across multiple
layers of those people and
entities whom it effects (and
who have to execute on the
strategy at the end of the
day).
However, lets be clear here
that creating a simplified
strategy takes a lot of effort,
focus, experience and skill –
it’s the hardest style of strategy
to develop, but the easiest to
implement as an actionable
business plan.
2Black doesn’t believe in the ‘thud factor’.
2Black only believes in the value of the
relationship with our clients and the impact this
relationship has on our clients bottom-line.
2Black’s aim is to deliver a strategy, in any form or manner
that will be effective for you as our client, that your leadership
team, your employees, your business partners and your
investors can quickly understand. Being able to communicate
your vision simply, quickly and effectively is a very powerful
leadership asset.
2Black's strategy development is intended to go
beyond the successful conclusion of the
engagement...so, with no obligation to you don’t be
surprised to get a call every few months from Your
2Black Strategist to catch up on your progress and
provide that all important guidance and mentoring
that you need as you drive the strategic change.
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2Black will make a difference to your company...
...just listen to our clients
“....Since establishing Functional Packaging Solutions in 1999, I have had the
opportunity to engage and work with various consulting based
organisations. Large or small the common theme seems the same, work
through history, supply a heap of information and then after months of work
a simple report is generated summarising information you already
knew…..this is NOT the case with 2Black.
Complex business planning is simplified, and value is demonstrated from the
very first meeting. Tackling the big issues from the onset of the appointment
2Black has been able to take our business to another level. The entire team
is able to understand the information and change management issues were
embraced and actioned almost instantly.
I would have no hesitation in recommending 2Black to any business...”
Michael Dossor
Managing Director
Functional Packaging Solutions
A sound business strategy from 2Black can be applied in
any industry...Find out more by visiting our website and
contacting us.
Our first discussion costs you nothing!
www.2black.com.au
P.O Box 886
Spit Junction
NSW 2088
T : 0466 309130