Transcript Achieving Success Through Effective Business Communication

Achieving Success
Through Effective
Business Communication
© Prentice Hall, 2005
Excellence in Business Communication
Chapter 1 - 1
Effective Communication
Internet
Problem Solving
E-mail
Voice Mail
Face-to-Face
© Prentice Hall, 2005
Decision Making
Productivity
Work Flow
Excellence in Business Communication
Chapter 1 - 2
Effective Communication
Internet
Business Relationships
E-mail
Voice Mail
Face-to-Face
© Prentice Hall, 2005
Promotional Materials
Professional Image
Stakeholder Response
Excellence in Business Communication
Chapter 1 - 3
Characteristics
of Effective Messages
Practicality
Factual Basis
Conciseness
Precision
Persuasion
Recommendations
© Prentice Hall, 2005
Excellence in Business Communication
Chapter 1 - 4
Communication Challenges
in Today’s Workplace
Advances
in Technology
Globalization
Workforce
Diversity
Team-Based
Organizations
© Prentice Hall, 2005
Excellence in Business Communication
Chapter 1 - 5
Internal Communication
Official Structure
The Grapevine
Formal Chain
of Command
Informal
Networking
Up, Down, Across
Formal Power Lines
Unofficial Lines
of Power
© Prentice Hall, 2005
Excellence in Business Communication
Chapter 1 - 6
External Communication
Formal Contacts
Informal Contacts
Marketing
Employees
Public Relations
Managers
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Excellence in Business Communication
Chapter 1 - 7
Business on the Internet
• Share internal data
• Promote telecommuting
• Recruit new employees
• Locate external information
• Find business partners and customers
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Excellence in Business Communication
Chapter 1 - 8
Business on the Internet
• Purchase parts and materials
• Promote and sell goods and services
• Facilitate customer support
• Collaborate with business partners
• Publicize business developments
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Excellence in Business Communication
Chapter 1 - 9
Email
Discussion
Mailing Lists
News
Groups
Instant
Messages
Internet
Communication
VideoConferencing
Telephony
File
Transfers
Telnet
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Excellence in Business Communication
Chapter 1 - 10
The Communication Process
Phase 1:
Sender Has
an Idea
Channel
And Medium
Phase 2:
Sender
Encodes Idea
Phase 3:
Sender Transmits
Message
Phase 6:
Receiver
Sends Feedback
Phase 5:
Receiver Decodes
Message
Six-Phase
Process
Phase 4:
Receiver Gets
Message
Situation
© Prentice Hall, 2005
Excellence in Business Communication
Chapter 1 - 11
Communication Barriers
Perception
and Language
Restrictive
Environments
•Selective perception
•Information flow
•Shared meanings
•Leadership style
Distractions
Overload
•Physical discomfort
•Business messages
•Illegal messages
•Emotional issues
•Technology issues
•Unethical messages
© Prentice Hall, 2005
Excellence in Business Communication
Deception
Chapter 1 - 12
Overcoming Barriers
Audience-Centered
Approach
Communication
Climate
Ethical
Communication
Efficient
Messages
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Excellence in Business Communication
Chapter 1 - 13
Biases
Audience-Centered
Approach
Education
Age
Status
Style
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Excellence in Business Communication
Chapter 1 - 14
Communication Climate
Overall
Structure
Corporate
Culture
Level of
Feedback
Flat
More Open
High
Tall
Less Open
Low
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Excellence in Business Communication
Chapter 1 - 15
Ethical
Communication
Recognize
Ethical Choices
Make
Ethical Choices
Business Principles
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Motivate
Ethical Choices
Excellence in Business Communication
Chapter 1 - 16
Efficient Messages
Send Fewer
Messages
Minimize
Distractions
Concise Business Communication
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Develop
Communication
Skills
Excellence in Business Communication
Chapter 1 - 17