Transcript Helpful Hints for Creating Colorful Presentations

Color Considerations
Presentation format
 Corporate identity
 Mood

Presentation Format
Slide and Screen
shows-Dark
background
 Light text

Light text
contrasts
against dark
background.
Presentation Format
Transparencies-Light background
 Dark text

Light
background
lets light
through for
dark text to be
read.
Corporate Identity

Logos
Publications
Packaging
Mood
Restful-Greens
 Blues

Mood
Stressful, exciting-reds
oranges
Mood
Corporate
look-Shades of
gray
Mood
Rich mood-Shades of
purple
Mood
Seasonal-Pastels for
spring
Earth tones
for autumn
Response to Colors
Use strong colors for
business presentations!
Usually
NO
Pastels
Response to Colors
Colors and symbols are
also cultural.
Pacing
Separate topics with
color
 Change color
for opposing
view

Elements of a Presentation
Use consistent wording
 Use brief wording
 Include a title/introductory slide and a
closing slide
 Reflect purpose of presentation
throughout

General Guidelines
Bulleted items:






No more than 7 at each level
No single bullets!
Words: No more than 7 per item
Levels: No more than 2 per slide
Text: No smaller than 24 points
Other Considerations
Hardware limitations
 Changing media

Hardware Limitations
Where will it run?
Your computer
 Foreign computer

Consider Your Audience

Audiences are becoming more
presentation literate
They are bored with “same” looks
Uniqueness can add impact

Know your audience
10% are color-blind
Beware of experiential differences
Presentation Basics
Be consistent
 Strive for simplicity
 Always do a “test drive”
 Consider the audience

Thank You
for
Your Attention!