Transcript Introducing… GRIT STIX!

Training Guide
GRIT STIX
Spring Scoop 2015
March 1, 2015
Introducing…
GRIT STIX!
NEW MOLLY’s KITCHEN GRIT STIX– Regional cuisine at its best- A delicious combination of 2
classic Southern delicacies: Grits and Pimento Cheese!
This unique take is crispy on the outside and creamy on the inside full of sweet corn and a
pimento cheese flavor with a spicy kick..
Crave-able, sharable and dippable, this a great alternative to fries or an excellent addition to any
menu as a side option!
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MOLLY’S KITCHEN GRIT STIX!!
THE STORY… With bold flavors and soulful ingredients, Southern cooking delivers crave-able
combinations and this particular product pays great homage to the South. Nothing says 'below
the Mason-Dixon Line' like grits, pimento cheese, and deep fried snacks.
• Grits, which are ground corn food of Native American origin, deliver a nice flavor and a
creamy texture that act as a perfect base- the mashed potatoes of the 90s.
• Pimento cheese, the velvety spread now affectionately known as the caviar of the South, was
actually born in NY in the 1870s when cooks decided to add diced pimentos to cream cheese
for sandwiches. In the 1920s the South became the center for pimento growing and by WWI
Southern cooks switched from cream cheese to hard cheese like cheddar with mayo- the
traditional southern spread was born.
We've combined these two ingredients in a light breading and deep fry for southern flavors that
ring true!
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GRIT STIX Product Overview
Product Inspiration
Appetizer category growth – TASTE THE SOUTH IN ALL OF IT’S DEEP FRIED GOODNESS!
Price per piece: $0.27*
Pieces per serving: 5
Price per serving: $1.36
Sides/Sauce/Garnish: $0.75*
Total Plate Cost: $2.11
Menu Price: $6.99
Contribution per plate: $4.88
Food Cost: 34.53%
Profit per case: $341.60
P-Code: 618101
A-Code: 9996901
Pack: 4/3 lb Bags
Piece Size: 0.55 oz.
Pieces per case: Approx. 349
* Approximate
Features & Benefits
1) Homemade Pimento Cheese and Grit
flavor profile:
o
o
In-house mixture of grits , cheese,
pimentos, mayonnaise and seasoning blend
Great combination of recognizable on trend
southern flavors
2) Unique Shape
o
o
Slightly thinner than a mozzarella stick for a
new handheld experience
New way to add Grits to the menu
3) Cost effective appetizer that can cover
all day parts
o Great snack/Tapas option – handheld and
shareable
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GRIT STIX Marketing Trends
Appetizer Category Overview*:
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While traditional appetizers are showing decline, new products continue to show growth(up 7.3% vs. 2009).
Almost 50% of Appetizers are appearing on casual dining menus.
High penetration in full service restaurants & limited service restaurants.
We are seeing a wider variety of cheeses being utilized.
Product Inspiration Support:
• Among 2014 food trends, grits and pimento cheese are expected to survive and thrive.
www.connectyourmeetings.com/feature/2014-fb-trends
• Grits have gained ground same quarter vs. 2013 as a stand alone menu item. Technomic 10/2014
• Grits enjoy pairings with bolder flavors over last year. Technomic 10/2014
• Pimento Cheese Grows Among Appetizers And Add-On Items, Still Relatively Rare On Menus. Technomic 10/2014
• Grits menu penetration has nearly doubled over the past 9 years. A revival of southern influenced cuisine is
driving the growth for this Southern comfort food staple. (Datassential)
• Applications of grits outside of breakfast and brunch are growing more common - 84% growth over last 4
years of grits appearing on dinner menus. (Datassential)
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*Source: Technomic,2014.
GRIT STIX
Menu/Application Ideas & Showing
Applications - How would one
use this product? Try to be more
specific than appetizer, main
entrée, etc…
SHOW IT
10 SECOND SELL
Day Part (Breakfast, Lunch,
Dinner)
1) Tapas Option
2) Side with fried shrimp (new shrimp and grits version)
3) Serve in a paper cone with dipping sauce
4)Serve on top of 2 sausage patties and 2 fried eggs
Fry a few sticks. Let cool and have the customer note the golden breading.
Then break open the stick before tasting. Note the crispy coating and creamy
cheesy flavor and pimento flecks
Regional cuisine at its best- A delicious combination of 2 classic Southern
delicacies: Grits and Pimento Cheese!
This unique take is crispy on the outside and creamy on the inside full of
sweet corn and a pimento cheese flavor with a spicy kick.
Craveable, sharable and dippable, this a great alternative to fries or an
excellent addition to any menu as a side option.
Breakfast, Lunch, Dinner, Snack
1) Any recipe with Grits - used as a substitute
Menu Ideas - What kind of
recipe would you use this
product in?
2) Any dish with Fries - use as a substitute
3) Any dish with Mashed Potatoes - use as a substitute
4) Serve as an appetizer with a variety of dipping sauces
5) Serve with any soup or salad
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GRIT STIX
Recipe Ideas
Spicy Maple Bacon Sauce
Sweet maple syrup is tinged with hot chili sauce and speckled with
bacon crumbles; the perfect balance of sweet and spicy to dip Grit
Stix.
Serves: 4
INGREDIENTS
12
Grit Stix, prepared according to package directions
½ cup
Maple syrup
1 Tbsp.
Cooked and crumbled bacon
1 tsp.
Sambal chili sauce
DIRECTIONS
In a saucepan, over low heat, combine syrup, bacon and chili sauce.
Bring to a simmer for 2-3 minutes.
Serve syrup warm with Grit Stix.
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GRIT STIX
Recipe Ideas
Baked Bayou Dip
Sour cream, mayonnaise, cream cheese, cheddar, Creole
seasoning and diced tomatoes with green chilies come together
and baked until bubbly; served with Grit Stix to dip.
Serves: 8
INGREDIENTS
28
Grit Stix, prepared according to package directions
8 oz.
Cream cheese
½ cup
Mayonnaise
½ cup
Sour cream
2 ½ cups
Shredded cheddar cheese, divided
1 Tbsp.
Creole seasoning
⅔ cup
Tomatoes with green chilies
DIRECTIONS
Preheat an oven to 350° Fahrenheit.
In a stand mixer, with a paddle attachment, combine cream
cheese, mayo, sour cream, 1 ½ cups cheese, seasoning and
tomatoes; mix until well combined.
Divide mixture between two oven-proof containers, top each with
½ cup shredded cheese and baked 12-15 minutes.
Serve each with Grit Stix.
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GRIT STIX
Recipe Ideas
Mardi Gras Nachos
Grit Stix are smothered in a thick sauce with shrimp, tomatoes,
bell peppers and Cajun spices then topped with cheddar cheese; a
fun new way to enjoy shrimp and grits!
Serves: 4
INGREDIENTS
20
Grit Stix, prepared according to package directions
2 Tbsp.
Salted butter
2 Tbsp.
AP flour
1 cup
Beef stock
1 cup
Fire-roasted tomatoes with juice
½ cup
Diced bell peppers
¼ cup
P & D Diced shrimp
1 tsp.
Hot sauce
1 Tbsp.
Creole seasoning
1 cup
Shredded cheddar cheese
DIRECTIONS
In a large saucepan, over medium heat, melt butter. Stir in flour
and cook until golden-brown.
Stir in beef stock, tomatoes, bell peppers, shrimp, hot sauce and
creole seasoning. Bring to a simmer.
Cook 5-8 minutes.
Plate Grit Stix and top with sauce. Finish with cheese and serve
immediately.
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GRIT STIX
New Product Launch Marketing Support
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