Transcript Electrode Placement for Chest Leads, V1 to V6

C H A P T E R
19
Applied Sport Finance
Chapter 19
Chapter Objectives
• Read a case and feel comfortable understanding
how the facts relate to one another.
• Appreciate the revenue and expenses seen in a
typical college athletic program.
• Understand how mission and vision affect financial
decision making.
• Appreciate how diverse and extensive personnel
costs are for an athletic department.
• Answer questions associated with the case study
and each chapter in the text.
Facts About Division II Athletics
• There are 141 private universities in this group
and 154 publicly owned universities as of 2010.
• Average program hosted around 380 athletes and
spent on average $11,900 on each athlete.
• Average grant for students at private universities
in 2009 was $31,600 per student-athlete.
• Average is between seven men’s and eight
women’s teams, with most programs sponsoring
14 sports.
(continued)
Facts About Division II Athletics
(continued)
• Total revenue in 2009 for schools offering football
was averaged at $4,593,000, and the average
expense was $4,522,000.
• 2009 net generated revenue averaged $541,000.
• 2009 average expense produced a loss of
$3,907,000.
• 2009 median expenditure on men’s sports was
$2,292,900 (46.7% of expenditures).
(continued)
Facts About Division II Athletics
(continued)
• 2009 median expenditure on women’s sports was
$1,358,700 (27.6%).
• 2009 median expenditure on administrative (genderneutral expenditures) was $923,700 (18.8%).
• 2009 median program loss was $319,600.
• 2009 median amount spent on coaching salaries for
men’s teams was $593,000.
• 2009 median amount spent on coaching salaries for
women’s teams was $276,000.
University of Never Land Background
• This comprehensive university offers both
bachelor’s and master’s degrees.
• Approximately 2,600 students attend.
• Tuition at the university is $25,000 a year.
• Room and board ranges from $9,000 to $12,000 a
year.
• Every student is charged $1,500 a year for fees,
but none of the fees goes expressly to support
athletics on campus.
(continued)
University of Never Land Background
(continued)
• Athletics at the university started in 1949.
• UNL is a Division II member of the NCAA and a
member of the Fighting Eight Conference.
• There are more than 296 student-athletes.
• There are 81.19 full scholarships available for
men’s sports and 57.69 full scholarships available
for women’s sports.
• This equates to $4.86 million in grant and aid
(covering tuition plus room and board).
(continued)
University of Never Land Background
(continued)
• 157.12 student-athletes pay the entire tuition.
• Based on 157.12 nonscholarship equivalent
athletes, the athletic department would generate
around $5.5 million in tuition and room and board.
• Athletic department generated $10.36 million in
tuition revenue in 2012.
UNL Athletics Mission Statement
• The athletic department supports and endorses
the goals and objectives of the university and
serves to
1. meet the competitive and educational needs of the
student-athlete;
2. unify the extended university community of students,
faculty, staff, alumni, and townspeople;
3. generate a positive image of the university; and
4. promote student health and wellness for life.
UNL Athletics Goals
1. Provide the necessary resources to field competitive teams in all
sports within the Fighting Eight Conference and the NCAA
Division II.
2. Provide the resources to help our student-athletes maintain high
academic standards and become better students and citizens of
the campus and the community.
3. Bridge the gap between athletics and the campus community by
fostering a communicative and inclusive relationship between
faculty, staff, coaches, and administrators.
4. Foster dialogue with the general student population to rekindle
pride in Tinkerbell Athletics and support for their fellow students,
the athletes.
5. Generate community pride and support for Tinkerbell Athletics,
thus creating a positive image of the university through athletics.
UNL Athletics Proposed Goals
1. Generate at least one sold-out basketball and football
game a year.
2. Comply with Title IX to the best of the university’s ability
through financial or numerical equivalency through either
reducing the number of men’s sports or adding a new
women’s sport.
3. Have at least four of the teams break even by covering
their expenses.
4. Reduce the athletic department’s reliance on direct
institutional support by 5% a year over the next three
years.
5. Reduce coaching and administrative expenses by 10%
over the next three years.
Revenues and Expenses for UNL
Athletics
• Ticket Sales (2012)
– Five home football games: 300 tickets average at $5.00 a
ticket = $7,500
– 15 men’s basketball games: 150 tickets average at $3.00 a
ticket = $6,750
– 15 women’s basketball games: 100 tickets average at $3.00 a
ticket = $4,500
– 20 soccer games (men’s and women’s): 100 tickets average
at $3.00 a ticket = $6,000
– 25 baseball games: 40 tickets average at $3.00 a ticket =
$3,000
• Total ticket sales average: $27,750 a year
(continued)
Revenues and Expenses for UNL
Athletics (continued)
• Alumni Contributions
– Athletic department currently generates
$300,000 a year in donations earmarked for
athletics.
– There is a total of 450 alumni.
– One alumnus gives an annual gift of $100,000.
– Additional $200,000 needs to be raised every
year.
(continued)
Revenues and Expenses for UNL
Athletics (continued)
• School wants to launch an aggressive capital
campaign for athletics to endow four coaching
positions; estimated need to raise $1,000,000 for
each position.
• UNL wants to refurbish the athletic field and fix the
bleachers.
• Total capital campaign for 2012-2014 will be $8 to
$10 million.
(continued)
Revenues and Expenses for UNL
Athletics (continued)
• Concessions: School generates more novelty
sales than most Division II schools.
• Direct Institutional Support
• University has committed at least $4 million a year in
institutional support as long as the total number of
athletes is at least 290 a year.
(continued)
Revenues and Expenses for UNL
Athletics (continued)
• Administrative and Coaching Staff Expenses
• Athletic director ($110,000)
• Associate AD ($85,000)
• Assistant AD ($60,000)
• Administrative assistant ($40,000)
• Director of sport medicine ($60,000)
• Two athletic trainers (part-time) ($25,000 each)
• Sports information director ($48,000)
• Equipment manager ($40,000)
• Strength and conditioning coach (part-time) ($29,000)
(continued)
Revenues and Expenses for UNL
Athletics (continued)
• Administrative and Coaching Staff Expenses
• Baseball head coach and two assistant coaches ($64,000
total)
• Softball head coach and two assistant coaches ($53,000
total)
• Basketball head coach and two assistant coaches, men’s
($129,000 total)
• Basketball head coach and two assistant coaches, women’s
($110,000 total)
• Football head coach and eight assistant coaches ($317,000)
(continued)
Revenues and Expenses for UNL
Athletics (continued)
• Administrative and Coaching Staff Expenses
• Lacrosse head coach and one assistant coach ($62,000)
• Volleyball women’s head coach and one assistant coach
($63,000)
• Volleyball men’s head coach ($23,000)
• Soccer women’s head coach and one assistant coach
($60,000)
• Soccer men’s head coach and one assistant coach ($50,000)
• Track and field head coach and two assistant coaches
($60,000)
(continued)
Revenues and Expenses for UNL
Athletics (continued)
• Medical expenses: salary and benefits for the director
of sport medicine and two part-time athletic trainers.
• Medical operating budget is around $5,000.
• Expenses covered by the university: human resource,
information technology, facility maintenance, and utilities.
• Purchasing and receiving, ticketing, and TV and radio
operations are paid for by the athletic department.
Facilities
• Facilities are more than 35 years old.
• Dumbo Arena
• Home of UNL’s basketball and volleyball programs
• 29,000 square feet
• Seating capacity of 1,500 spectators for athletic events
• Can be configured for everything from concerts and
speeches to dinners, meetings, and graduation
• Four bathrooms
• Batting cages, athletic trainer’s room, equipment room,
laundry facilities, offices, and storage
(continued)
Facilities (continued)
• Pluto Athletic Complex
• The complex accommodates facilities for all of UNL’s
outdoor sports.
• Goofy Field is home to UNL’s football program,
women’s lacrosse, and men’s and women’s track and
field teams.
• UNL’s softball and baseball teams play on two of the
best fields in the state.
(continued)
Facilities (continued)
• Gumby Soccer Complex
• The complex seats 1,800 fans in its bleachers.
• Astroturf field is five years old.
• Hosts conference tournaments on a yearly basis.
• Fields are often rented for local soccer tournaments
when school is not using them.
• Complex has lights.
Administrative Resources
• Heat during the winter comes from the power-generating
plant that services the entire university.
• UNL pays all the electrical expenses for lights, equipment,
and ventilation.
• UNL pays for janitorial care of the arena and landscaping
care for the fields and surrounding areas.
• Athletic department does not need to pay for janitorial
supplies, cleaning supplies, paper goods, water for watering
lawns, care of landscaping equipment, and all fertilizer and
related lawn care chemicals.
• Estimated value of such services is estimated at more than
$500,000.