Transcript Selling Cost Reduction Solutions to SB

Selling Cost Reduction
Solutions to Small Business
2011
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Increase the Bottom Line
for Your Small Business Customers
After this training you will understand:
1. Opportunities to reduce small
business IT expenses
2. How Intel products and
technologies can help reduce costs
3. How to overcome common small
business buying objections
Did You Know?
Over 70% of small business owners
consider IT the key driver to reduce
operational costs1
Help your customers make
the right IT choices
Newer PCs Can Help Your Customers
Reduce Costs:
Reduce maintenance
costs by replacing
old equipment
Older PCs cost 1.5x
more to maintain
and operate2
Decrease downtime
with new computers
40% less downtime
with newer PCs2
–10 hrs–
– 8 hrs –
– 1.5 –
– 6 hrs –
– 1.0 –
10.3 hrs
7.0 hrs
– 4 hrs –
– .50 –
– 2 hrs–
New
Computer
3 year-old
Computer
Operating costs
New
Computer
3 year-old
Computer
Average # of Hours
Downtime per Incident
Lower costs with
digital communication
30% of small
businesses are
actively investigating
or investing in
virtualization,
business intelligence
and collaboration.3
Recommend 2nd generation Intel® Core™ Processorbased PCs When Offering Cost-Saving Solutions
Remote
Manageability
• Reduce system
maintenance costs with
better issue prevention,
detection and correction
• Reduce risk of data loss by
installing anti-theft
solution in all laptops
Energy Efficiency
• Reduce energy
consumption with the
latest energy efficient
technologies
New Ways to
Communicate
• Reduce unnecessary
travel costs by utilizing
collaboration tools such
as web conferencing
• Reduce communication
costs with hardware and
software tools, such as
VOIP
Remote Manageability Can Help Reduce
Maintenance Costs
2nd generation Intel® Core™ vPro™ processors add the
capability of KVM Remote Control4 out of band.
The systems manager can remotely diagnose
and resolve issues across the network, even if
the PCs are powered down or the operating
system is non-responsive.5
Simplify IT management for you and your customers
Protecting Sensitive Data Can Reduce the Costs
of Lost or Stolen Laptops
Did you know:
A laptop is stolen every 53 seconds6
Optional Intel® Anti-Theft Technology can
disable a laptop if it is lost or stolen7
• Works even without network connectivity.
• Non-destructive: Once recovered, PCs can be
reactivated to full functionality.
2nd generation Intel® Core™ Processors Have
Built-in Energy Saving Features
Intel® Turbo Boost Technology 2.08 maximizes performance
to boost productivity, while optimizing energy efficiency to
contain operating costs.
Energy-efficient designs help reduce power consumption. Now
that’s visibly smart performance.
New Ways of Communicating Can Reduce
Business Operation Costs.
• Web conferencing: connect with customers,
vendors, and co-workers without expensive travel
• VOIP: reduce communication charges
through internet telephone
• Intel® Wireless Display: share your
content wirelessly on an HDTV9
Which Processor is Best for Small Business PCs?
Entry-level
computing
Opportunities for
Cost Reduction
Reduce
maintenance
cost
Reduce
Energy
Consumption
New cost
savings
usages
Additional remote
management
capabilities
Minimize cost from
lost, or stolen
laptops
Energy savings with
Intel® Turbo Boost
Technology 2.0
Video conference in
HD with stunning
quality
Better VoIP calls
and HD video
conferencing onthe-go
Smart
performance
Smart performance.
IT intelligent.
How Servers Based on the Intel® Xeon® Processor
E3 Product Family Help Reduce Costs
Business
Responsiveness
 Adapt to spikes in
workload to supply
more performance
when you need it,
and saves power
when you don’t, with
Intel® Turbo Boost
2.0 technology12
Protect Your
Business
 Tested and validated to
operate 24x7,
minimizing downtime
 Automatic memory
error correcting and
increased reliability
 Help data security with
improved encryption
performance with
Intel® AES-NI
technology
Smart
Investment
 “Real Server” benefits
with costs comparable
to desktop systems
 Expandable storage
options for future
growth
Best Choice for Small Business Needs
Overcoming Buyer Objections
“Why spend money on a new PC?”
“Why spend money on a new PC?”
Your Response
– 1.5 –
– 1.0 –
Easier to Maintain:
Maintenance costs for PCs 3+ years old can be up
to 1.5X2 more costly to maintain than newer PCs.
– .50 –
New
Computer
3+ year old
computer
Maintenance Cost $
Support cost saving innovations:
Get built-in visual capabilities for business
graphics10 and support for laptop-to-TV wireless
display9.
Make an investment that can help reduce costs
now and into the future.
Overcoming Buyer Objections
“Servers cost too much. I’ll save
money using a desktop, instead”
“Servers cost too much. I’ll save money using a
desktop, instead”
Your Response
The cost of an entry-level Intel® Xeon® processor-based server typically
starts at a price comparable to high-end desktop systems, but delivers
additional benefits:
Added Performance
• Adapts to spikes in workload with Intel® Turbo Boost
2.0 technology.12
Data Protection
• Built-in data protection features to minimize the risk of
costly downtime and help reduce maintenance costs
Future Growth
• Room to grow with expandable storage and memory
upgrades
Servers are a Smart Investment
Overcoming Buyer Objections
“How can I get more when
choosing a laptop?”
“How can I get more when
choosing a laptop?”
Your Response
Choose a 2nd gen Intel® Core ™ i5
processor based laptop built with
an Intel® Solid-State Drive.
No moving parts for high reliability11
and consumes less power than a
traditional hard drive.
Intelligent security and reliability combined.
Legal Information
Legal Information
1. SMB Operational Costs, Techaisle, December 14, 2010
2. “Motivating Small Business to Buy a New PC”, Techaisle , Feb 2010
3. Techaisle White Paper: SMB Perspectives: SMBs – The Case for Buying Modern PCs March 2010
4. KVM Remote Control (Keyboard, Video, Mouse) is only available with Intel ® Core™ i5 vPro™ and Core™ i7 vPro™ processors with Intel® Active
Management technology activated and configured and with integrated graphics active. Discrete graphics are not supported.
5. Requires activation and a system with a corporate network connection, an Intel ® AMT-enabled chipset, network hardware, and software. For
notebooks, Intel AMT may be unavailable or limited over a host OS-based VPN, when connecting wirelessly, on battery power, sleeping,
hibernating, or powered off. Results dependent upon hardware, setup, and configuration. For more information, visit
http://www.intel.com/technology/platform-technology/intel-amt.
6. “Notebook Total Cost of Ownership: 2008 Update,” Gartner, February 2008 (www.Gartner.com)
7. No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription with
a capable service provider. Consult your system manufacturer and service provider for availability and functionality. Intel assumes no liability for
lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit http://www.intel.com/go/anti-theft.
8. Requires a system with Intel® Turbo Boost Technology capability. Intel Turbo Boost Technology 2.0 is the next generation of Turbo Boost
Technology and is only available on 2nd gen Intel® Core™ processors. Consult your PC manufacturer. Performance varies depending on
hardware, software, and system configuration. For more information, visit http://www.intel.com/technology/turboboost.
9. Requires an Intel® Wireless Display-enabled PC, TV Adapter, and compatible television. Available on select Intel ® Core™
processors. Does not support Blu-Ray* or other protected content playback. Consult your PC manufacturer.
For more information, see www.intel.com/go/wirelessdisplay.
10. Available on the 2nd gen Intel® Core™ processor family. Includes Intel® HD Graphics, Intel® Quick Sync Video, Intel® Clear Video HD
Technology, Intel®InTru™ 3D Technology, and Intel® Advanced Vector Extensions. Also optionally includes Intel® Wireless Display depending on
whether enabled on a given system or not. Whether you will receive the benefits of built-in visuals depends upon the particular design of the PC
you choose. Consult your PC manufacturer whether built-in visuals are enabled on your system. Learn more about built-in visuals at
http://www.intel.com/technology/visualtechnology/index.htm.
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Legal Information
11. For more information, please see http://www.intel.com/design/flash/nand/mainstream/index.htm.
12. Intel® Turbo Boost Technology requires a platform with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology
performance varies depending on hardware, software, and overall system configuration. Check with your platform manufacturer on whether
your system delivers Intel Turbo Boost Technology. For more information, see http://www.intel.com/technology/turboboost.
© 2011, Intel Corporation.
All rights reserved. Intel, the Intel logo, Intel Core, Intel vPro, Pentium, Celeron, Centrino, and Intel Xeon are trademarks of Intel Corporation in the
U.S. and other countries.
* Other names and brands may be claimed as the property of others.
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