Fashion Show Background Vocabulary

Chapter 2

Apparel Mart  Wholesale centers located in major cities throughout the United States leasing space to manufacturers

Bridge  Less expensive alternative to designer fashions

Consumer Show  Show presented to the consumer

Contemporary  Fashion forward apparel category at a price-point between bridge and budget

Cooperative Fashion Show  Retailer and manufacturer show in which both parties share expenses

Designer  Creator of original apparel designs and the ready-to-wear apparel category with the highest price points

Fashion Trend Show  Show produced to introduce consumers to latest trends in silhouettes, fabrics, colors, and themes of new seasonal merchandise

Fashion Week  Designated time when many designer collections are brought together and shown as a series of fashion shows

Formal Runway Show  Conventional presentation of fashion similar to a parade, featuring a series of models who walk or dance on a runway in a sequential manner

Haute Couture  French high fashion industry featuring clothing produced from a client’s made-to-order measurements

Informal Fashion Show  Casual presentation of garments and accessories

In-Store Training Fashion Show  Fashion show presented to train store personnel coinciding with fashion trend shows

Junior  Styles appropriate to the younger figure

Magazine Tie-In Show  Cooperative fashion shows between major fashion publications and individual retailers

Mannequin Modeling  Modeling in a store window or on a display platform by live models who strike similar poses to the stationary display props for which they have been named

Market Calendar  Published dates of trade shows known as market weeks

Market Week  Time designated for producers of a specific category of merchandise to open sales on the season’s new styles

Missy  Conservative looks available at better, moderate, or budget price points

Press Show  Fashion show held specifically for the press to preview the fashions before public viewing

Production Show  Most dramatic or theatrical production type, may also be called a dramatized or spectacular show

Ready-to-Wear  Mass-produced fashion

Special Interest Show  Show presented to consumers that have special affinity with each other or a unique vocation

Specialty Market Show  Shows geared to a specific, narrowly defined group of consumers

Tea-Room Modeling  Informal fashion show presented in a restaurant where models walk from table to table displaying garments

Trade  Any activity aimed at distribution of fashion and related products within the industry

Trade Association  Groups of individuals and businesses acting as a professional, nonprofit collective in meeting common interests

Trade Fair  International trade shows

Trade Show  Group of manufacturers presenting their lines to retailers and press one to four times each year

Trunk Show  Informal fashion show that features garments from one manufacturer or designer at a retail store