Transcript It’s Time for Timeline - Greater Cleveland PC Users Group

It’s Time for
Timeline
Saturday,
January 14, 2012
Huh?
Timeline’s new ‘cover photo’
Profile shot
Agenda
•
•
•
•
•
•
•
•
•
•
•
The Presentation
Intro to Timeline
Why, Why, Why?
Change
What's What &
Terminology
Timeline Cover Photos
Facebook - Free?
Ulterior Motive
Breaking Down Timeline
View Your Timeline As . . .
Friends & Fakes
•
•
•
•
•
•
•
•
•
Change
Privacy Settings 101
Subscribers
Games
Scams
Account Settings
The Ads!
More Privacy Settings
Wrap-up
Today’s Presentation
The presentation is a mix of slides, videos & live
demo. The slides & links to the videos are online at
www.gcpcug.org/facebook for you to use as a
reference guide. We’ll cover what we can, but please
know we will not be able to cover everything.
We are going to flip quickly through some of the
slides so we have time for live demo and Q & A at
the end.
So get ready . . . Here we go . . .
What Does It Do?
http://youtu.be/hzPEPfJHfKU
Why, Why, Why ?
In order to stay
fresh, Facebook
believes it needs
to change up the
user experience
on a regular
basis
Why, Why, Why ?
Facebook wants to avoid following the
paths of MySpace, Friendster and other
once popular social media websites
Why, Why, Why ?
And Facebook wants to stay ahead of
competition like Twitter and
I
Hate
Change!
What’s What
Over the years,
different parts of
Facebook have
been called
different things.
Let’s review the
current
terminology . . .
Newsfeed
Click “Home” on the upper right to see streaming posts from
your friends, subscriptions and pages that you liked.
This is different than your “Timeline”, which used to be
your “Wall”.
Newsfeed
Posts from your friends and pages that you
like will appear on this wall. ONLY YOU can
see this page. If you see something you
would like for YOUR friends to see, click
SHARE and it will appear on your Timeline.
Wall, er, Profile
When something
is posted on
your Timeline,
they used to be
talking about
your Profile.
Now your profile
has become . . .
Your Timeline (top part)
Your Timeline (second part)
Creative Timeline Cover Photos
Creative Timeline Cover Photos
Creative Timeline Cover Photos
Creative Timeline Cover Photos
How can Facebook be FREE…
…when Facebook’s annual expenses
exceed $1 BILLION???
Facebook makes money selling targeted
ads,
based on what YOU
and your FRIENDS
put on Facebook.
How can Facebook be FREE?
Facebook’s
projected
revenue
for 2011
is
$3.8
BILLION
Surely there’s an Ulterior Motive?
If you put up something
about snowboarding or
you ‘liked’ a post about
cooking, or if you ‘like’
Pages about a certain
musical band . . .
You will start seeing ads
related to those topics,
so be careful what you
‘like’.
You aren’t the customer;
you’re the Product!
So Let’s Start a Demo…
Friend Requests, Messages &
Notifications
Search Box
Link Back to Your Timeline
Facebook Settings
The Ads!
Profile Photo
Basic Info
Facebook Timeline Components
Update Your Personal Info
Your Activity
Only You Can See It
View Your Timeline As
View Your Timeline As
View Your Timeline As Public
View Your Timeline As Friend
View A Friend’s Timeline
Accepting Friend Requests
You can click “Confirm” or “Not Now”.
WARNING: Just by sending a friend request,
that person will now receive your posts
and be able to view your Timeline.
Finding friends via email address:
Don’t want to be friends with the world?
Don’t use this option. EVER.
You can create “Lists” of categories
of friends, interests or places.
Adding your profile shot
A headshot is recommended, but any
jpeg will do. You can crop a photo
once it’s uploaded, or tell it to fit.
Adding Friends
Who you have in common.
Look for personal connections, not
public persons.
Sample of a ‘Fake Profile’
It is against Facebook’s Terms of
Service (TOS) to use a fake name or a
business name in a personal profile.
Facebook will, without warning, deny
you access and then delete this profile.
Cleveland’s ‘Snake Rock’ booted
Remember…..
In Facebook, the only constant….
is Change!
Privacy Settings 101
http://www.youtube.com/watch?v=v-1OITqdziE&t=1m6s
Privacy Settings 101
This is how much of Zippy’s personal information is
revealed to the public with current settings:
Continued…
Privacy Settings 101
This is how much
of Zippy’s
personal
information is
revealed to the
public with current
settings:
Privacy Settings 101
This is how much of Zippy’s personal
information is revealed to FRIENDS
Privacy Settings 101
This is how much of Zippy’s personal
information is revealed to FRIENDS
Privacy Settings 101
This is how much of Zippy’s personal
information is revealed to HERSELF ONLY
Privacy Settings 101
This is how
much of
Zippy’s
personal
information
is revealed
to
HERSELF
ONLY
Recommend
this information
not be entered
Facebook Password
DO BEE sure it’s not one you share with
email and financial websites
DO BEE sure it is at least 8 digits long
DO BEE sure it has at least:
1. ONE CAPITAL LETTER
2. one lower case letter
3. At least 1 numeric value
4. And perhaps a symbol #
Subscribers
Subscribers
Subscribers
Subscribers
Subscribers
Games
You have many options to use with
each post that appears on your wall.
Timeline-related scams
January 4, 2012: We have found 16
Timeline-related scam pages, which have
collectively gained more than 71,000 likes.
The largest, with nearly 19,000 likes, has
been around for at least two weeks. These
pages are among the top search results
when searching Facebook for “timeline.”
http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook
Timeline-related scams
http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook
Featured story
Story will be highlighted on
Timeline and be 2 columns wide.
Settings
On the upper right hand side of your page,
you’ll find this drop-down:
General Account Settings
General Account Settings
Setting your personal URL: Facebook will take a
standard URL (what your subscriber number is, in
this case Zippy is the 1 BILLIONTH + person to sign
up)
http://www.facebook.com/?ref=tn_tnmn
#!/profile.php?id=100001112088594
By verifying your account with a mobile phone,
you can customize the url:
http://www.facebook.com/zippygreenfield
https://www.facebook.com/username/
General Account Settings
Notifications
Messages
Friend requests
General Account Settings
General Account Settings
General Account Settings - Apps
Looks fairly innocent, eh? Well, see
what kind of information Apps require
you to agree to share - often with 3rd
party marketing companies:
General Account Settings - Apps
Not so
innocent,
right?
General Account Settings - Apps
Whenever you authorize an app,
you are most likely compromising
the privacy of every person to
whom you are connected in
Facebook.
Use your noggin
Before you ‘optin’!
General Account Settings - Apps
Finally, should you decide to ‘opt-in’ to an app
(Facebook apps are generally safer than 3rd party
apps) please consider setting some parameters as
to who sees your activity with that app:
General Account Settings - Apps
If you click a “Custom” setting, there are
many limiting options available to you:
Facebook Ads
Here’s where you need to be alert especially if you don’t want to see your
picture used in advertisements that
appear on other people’s timelines.
Facebook Ads
Ads shown by third parties: Facebook does not give third
party applications or ad networks the right to use your
name or picture in ads. If we allow this in the future, the
setting you choose will determine how your information is
used.
You may see social context on third party sites, including
in ads, through Facebook social plugins. Although social
plugins enable you to have a social experience on a third
party site, Facebook does not share your information with
the third party sites hosting the social plugins.
Learn more about social plugins.
Edit third party ad settings
Facebook Ads
Ads and friends
Everyone wants to know what their friends like. That's
why we pair ads and friends—an easy way to find
products and services you're interested in, based on what
your friends share and like. Learn more about social ads.
Here are the facts: Social ads show an advertiser's
message alongside actions you have taken, such as liking
a Page
Your privacy settings apply to social ads
We don't sell your information to advertisers
Only confirmed friends can see your actions alongside an
ad
If a photo is used, it is your profile photo and not from
your photo albums
Edit social ads setting
Facebook Ads
Ads and friends
Everyone wants to know what their friends like. That's
why we pair ads and friends—an easy way to find
products and services you're interested in, based on what
your friends share and like. Learn more about social ads.
Here are the facts: Social ads show an advertiser's
message alongside actions you have taken, such as liking
a Page
Your privacy settings apply to social ads
We don't sell your information to advertisers
Only confirmed friends can see your actions alongside an
ad
If a photo is used, it is your profile photo and not from
your photo albums
Edit social ads setting
CLICK…
Facebook Ads
Select
And Save
Privacy Settings
Quickie resource:
The Best Facebook Privacy Settings 2012 - YouTube
Privacy Settings
Privacy Settings
Who We Are . . .
Jim Evans
[email protected]
www.facebook.com/jimevans
www.linkedin.com/in/jamesievans
Jim has been involved in technology & computers for 30+ years
and has written and presented on technology around the
country. He maintains a tech page at
www.facebook.com/GeekClean
Who We Are . . .
Susie Sharp
[email protected]
www.facebook.com/susiesharp
www.linkedin.com/in/jsusiesharp
Susie manages a Cleveland area commercial architectural firm.
In her spare time she lectures on LinkedIn, advises small
startups and posts as an administrator on 20+ Facebook
Business Pages.