Transcript Slide 1


Currently, it is estimated that in California 1 in 20 Latinas will
develop breast cancer during their lifetime (California Department
of Health Services, 2010).

Breast cancer is the leading cause of cancer deaths in Latinas with
an estimate of 2,200 deaths in 2009 (ACS, 2009b).

Latinas are 20% more likely to die of breast cancer than nonLatina Caucasian women diagnosed at a similar age and stage
(Jemal, Clegg, & Ward, 2004).

For Latinas, their cultural beliefs play a pivotal role in their decision
to get breast cancer screening (Simon, 2006).

The goal of this project was to develop and write a proposal to
fund a breast cancer awareness campaign for Latinos who live in
the Long Beach area.

Social workers need to be at the forefront of
ending health care disparities and promoting
health and well-being of vulnerable populations.
Breast cancer not only impacts a women’s life, it
impacts her children, family, and community. To
date, health care in the United States is still
largely based on a European-American model.
Several studies ( Simon, 2006; Wilkin et al., 2007)
have documented the benefit of using culturally
sensitive breast cancer prevention and
treatment programs.

Breast cancer can be a devastating
effect on women and men around the
world. Breast cancer not only impacts
the lives of its victims but their children,
families, and communities. Because
women are disproportionately affected
by breast cancer, its causes and effects
should be scrutinized to save the lives of
thousands of women dying at a yearly
rate.

Target Population: Adult Spanish-speaking
Latinas of all ages in the Long Beach area.

Finding a funding source: Research was
conducted utilizing the Grantsmanship Center
website http://www.tgci.com. Grants were
researched by their history of awards to health
related issues.

Avon for Women Breast Health Outreach
Program (BHOP) provides grants to communitybased, non-profit breast health programs
including: campaigning, free screening, and
follow-up care.

Cancer facts & figures for Hispanics/Latinos
2009-2011(ACS, 2009b) from the American
Cancer Society provided sources for the needs
assessment for the target population.

Project budget: $25,000-$40,000.
Expenses:
1-Operating and expenses,
2-“Vida Sana Para la Mujer de Hoy” campaign
event.
3- Salaries and wages.
4-Self in-king resources.

Program Summary & Population Served:
The goal of this project is to provide
breast cancer education prevention,
screening, and treatment services to
Latinas who live in Long Beach,
California. Specifically, the campaign
will target Spanish-speaking adult Latinas
of all ages.
 Campaign will only be a one time even
for three days in October 2012.

Program Objections:
Objective 1: Latinas in the Long Beach Greater Area will have an
increase knowledge of the “Vida Sana Para la Mujer de Hoy”
campaign event by the media campaign by television
commercials or the bulletins of religious institutions.

Objective 2: Latinas attending the “Vida Sana Para la Mujer de Hoy”
on either of the two day campaign event will be educated or
participate on different screenings for breast cancer.
Objective 3: Latinas will be educated on follow-up services according
to their needs. The participants will also have the opportunity to
complete surveys on the campaign event.

Program Evaluation: The success of the campaign will be
measured by the number of mammograms conducted during the
entire 3 day event.

Social workers need to be at the forefront
of ending health care disparities and
promoting health and well-being of
vulnerable populations. Creating a
program that can aid in the empowering
and educating of a vulnerable population
creates a ripple effect in changing the lives
of individuals, their families, and their
communities. The ability to recognize,
create, and implement such a program
can continue to positively impact the grant
writer, agency and the community even
after the program has ended.





American Cancer Society. (2009b). Cancer facts & figures for
Hispanics/Latinos 2009-2011. Atlanta, GA: Author.
California Department of Health Services. (2010). A women’s
guide to breast cancer diagnosis and treatment.
Sacramento, CA: Author.
Jemal, A., Clegg, L., & Ward, E. (2004). Annual report to the
nation on the status of cancer,1975-2001, with a special
feature regarding survival. Cancer, 101(1), 3-27.
Simon, C. (2006). Breast cancer screening: Cultural beliefs
and diverse populations. Health & Social Work, 31(1), 3643.
Wilkin, H. W., Valente, T. W., Murphy, S., Cody, M. J., Huang,
G., & Beck, V. (2007). Does entertainment-education work
with Latinos in the United States? Identification and the
effects of a telenovela breast cancer storyline. Journal of
Health Communication, 12(5), 455-469.