Transcript Qualitative Interviewing - Western Carolina University

Qualitative Research Data Analysis
Mary Jean Ronan Herzog
Ann Alexander
Western Carolina University
Educational Leadership & Foundations
Scholarship of Teaching and Learning Day
Waynesville Country Club
February 21, 2009
[email protected]
[email protected]
The Qualitative Research Continuum
Reductive ………………….. Holisitic
Structured ………………….Intuitive
Types of Qualitative Data
Form of Data Collection
 Interviews, focus groups,
and questionnaires
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Observations
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Documents, portfolios,
journals
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Audiovisual materials
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Type of Data
Transcriptions of openended interviews or
questions
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Fieldnotes and drawings
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Notes about documents
or scanned documents
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Pictures, photographs,
videotapes, objects,
sounds
Step 1: Collect Good Data
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Tape record and transcribe interviews
Take fieldnotes during interviews and
observations
Fieldnotes include both observations and
impressions
Take or draw pictures during observations
Keep a journal and/or log during the research
study.
Levels of Analysis
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Whole – Parts – Whole
 Data Reduction
 Data Synthesis
 Data Display
 Conclusion Drawing/Verification
Case Analysis
Cross Case Analysis
Analysis is an Iterative Process
That occurs
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During data collection process
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Immediately after an interview or site visit
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Simultaneously
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Continues till the end of the project
Constant Comparison Method
Recursive process of:
 Comprehension
 Interpretation
 Deconstruction
 Synthesis
Basic Steps in Analysis
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Read and reread raw data
Listen and listen again to the interviews, videos,
etc.
Watch and watch again the videos, photos,
documents, etc.
Open Coding
Naturalistic
Ask: What Jumps Out at You?
Look/listen for
 Issues
 Recurring
events
 Repetition
 Significant
statements
Manual Analysis
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Write margin notes
Write memos
Cut text into individual segments
Color code
Sort into discreet units
Group commonalities (within and across cases)
Intuitive Dimensions
Develop:
 Hunches
 Hypotheses
 Codes
 Categories
 Conclusions
 Summaries
Qualitative Findings
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Themes
Patterns
Concepts
Insights
Understandings
Accuracy of Findings
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Referential Adequacy
Triangulation
Member checking
External audit
Representing Findings
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Text
Direct quotes
Comparison table or matrix
Hierarchical tree diagram
Figures and flowcharts
Maps