Transcript Slide 1
Print meets Web 2.0 Web 2.0 • Information sharing • Interoperability • User-centered design • Collaboration Sharing links is big Some figures from Share This: • Implemented in over 1 million websites • 300 million users sharing links per month • producing 7 billion pageviews per month 3.5 billion pieces of content are shared each week on Facebook Video Some figures from YouTube • Over 2 billion video’s are viewed per day (2010) • YouTube mobile gets over 100 million views per day (2010) The change from static to a dynamic interactive environment for the users caused an enormous growth online Newspapers are extremely static! but….. World Press Trends “Newspapers reach more people than the internet. On a typical day newspapers reach 20 percent more people world-wide than the internet reaches, ever.” Christoph Riess, CEO of WAN-IFRA What interactivity have we seen so far in print? • QR codes / Tags? • URL’s in text? • QR codes are having an non - esthetic impact on the print design which is a fundamental part in communication • QR codes are very limited, almost static (they can contain only one URL) • Google stopped applying QR Codes in Places April 2011 • Are print readers really moving from a convenient place to type in a long URL online? VISUAL SEARCH FOR PRINT About us •Founded in 2006 •Market leader in image recognition •100.000+ downloads for kooaba Paperboy in Switzerland •More than 2000 publications interactive worldwide •All billboards interactive in Switzerland •Database with >20M objects What is visual search? A new publishing concept: Digital extras by taking a photo of any page in supported magazines and newspapers using Paperboy. Photo match using image recognition 1. Share email text message Social Media & Print • Leverage the value of your print content through participation! • Interact, engage and learn from your most loyal readers! • Have your brand spread by others! • Let the readers increase the value of what you do! 2. Explore additional content such as videos and images. URLs in text will be automatically linked too. Explore & Discover enrich your articles with digital content Connecting Video, Audio, Images, Downloads and other digital content to the most popular sections of your newspaper or magazine; - Sports - Entertainment - Culture - Food 3. Remember the photographed page digitally (e.g. as a PDF file) in the kooaba online library or in Evernote. my.kooaba.com Bookmarking print • Always have a digital copy for later review • No need to tear out a page • No need to make a photocopy There is more… Smart Ads offer many more possibilities. • Indirect interaction or direct interaction • Connect to Apple iAds platform • Trigger phone #, sms # or email with one click • Shopping • Discount coupons • Games • Downloads Case RESULT RESPONSE Details • No possibility to communicate the interactivity in print as the material was printed before hand • Therefore campaign initiated using Social Media • At the launch date Samy Deluxe had 105.000 fans on his facebook profile • 2 days after: • 113.000 fans! Thousands of pictures have been taken Statistics about the usage of print media. Who reads what, when and where. It’s really simple to make newspapers and magazines recognizable through Paperboy. A PDF file of them is enough. Easy to use CMS to enrich print pages with links to additional content using the kooaba content management system. Questions? Thank you!!! www.kooaba.com Jan van Seijen [email protected]