Transcript College Goal Sunday January 17, 2009

FAFSA DAY
Marketing Within Your Local Community
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Who Can Help You Get The Word Out?
High School Guidance Staff
High School Teachers and/or Administrators
High School Students
Parent / Teacher Organizations
College Admissions Staff
College Faculty and Administrators
Community Based Organizations
Religious Organizations
Local Businesses
Local Newspapers
Radio Stations
Television Stations
Social Media
And More…
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All of these items can be printed today!
Some items can be ordered and sent to you!
Many can be used electronically!
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Save the Date & Bookmark
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Flyer & Poster
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Folleto En Español
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Social Media
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Social Media Best Practices
Facebook
• Use Conversational Tone
• Invite Readers to Take Action
• Share Pictures or Video
• Invite Responses and Likes
• Vary Your Post Types
• Keep Post Short
Twitter
• Create Tweets that Resonate
• Keep Tweets Short and Sweet
• Make it Real-Time
• Tweet as Often as Possible
• Use @Replys and #Mentions
YouTube
• Make a Splash to Go Viral
• Assure a Good Video Image
• Inspire, Don’t Just Educate
• Make It Fun
• Keep It Short
• Include A Call to Action
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Online
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Email Blast / Robo-Calls
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Communicate with Your Registrants
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Contact People
Ryan Forsythe
MASFAA Communications Committee
Co-Chairperson
Assoc. VP of Strategic Enrollment
Management and Student Fin. Aid
Mount Wachusett Community College
978-630-9290
[email protected]
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THANK YOU
QUESTIONS?
YOU CAN GET THE WORD OUT!!
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