Transcript Emailing For Dollars How To Write Emails The Brings In

Emailing For Dollars
How To Write Emails The Brings In Clients
And Closings!!
Who Am I And What Qualifies Me…
What You Will Learn Today
• How To Create A Killer Email Promotion
• Creating A Great Outline To Make It Easy
• Getting In Their Mind To Persuade Them To Act
• Make It Look Pretty Before Clicking “Send”
• Whatever Else I Come Up With
What To Do First
Get The Right Mindset
• It’s NOT a light switch
• Skill That Is Developed
• No Overnight Success Stories
• Like Driving A Car
• Riding A Bike
Here’s A Simple Trick
When you receive a “killer” email promotion
from somebody else, copy it in your own
handwriting.
Use An Email Address
That Has Your URL
Write Down Your Intention
• What Do You Want To Accomplish With
The Email You Are Sending Out?
• Do you want to meet with 20 real estate
agents within 2 weeks
• Do you want 4 applications
Ask The 5 Golden Questions
• Who are you?
• What do you want?
(realtor to ask for free report so I can
build my list)
• Why should I care? (would you like to see how I get hundreds
of qualified buyers)(are you tired of struggling?)
• What’s in it for me? (you get a free report on how to get
hundreds of leads with a zero dollar marketing budget)
• What do I do now?
rush this free report to you)
(put your info in right over there and I’ll
Create Subject lines That Get Opened!
The Only Function Of The Subject Line Is To
Get Your Email Opened
More On Subject Lines
Don’t give too much info in subject line
Samples
Example of bad subject line:
“First Name, here is the information on the
$8,000 tax credit plan”
Example of good subject line:
“Here is the insider information that you need”
Secrets About Personalization
• Do not personalize emails just because you
heard it has better pull rates
• Don’t use the first name just because you
know how
Bad Example: “First name, the insider secrets
that you need to know”
Secrets About Personalization
Good Example: Hey First name, check out
these secrets that you need to know.
More On Subject Lines
• Write “Blind” subject lines.
Example: Here’s some insider info that will
really help out.
Example of NOT Blind
This example is not blind and gives the secret
away:
Here’s the information about the $8,000 tax
credit for first time homebuyers
Subject Line Benefit Oriented
Whiff of the pie, not the whole pie
Example Subject Line
“How To Get $8,000 From The Government”
Ask A Question In Your Subject Line
Example:
Did you make this same mistake last time you
bought a house?
Now That They Have Opened Your Email,
How Do You Keep Them Interested?
Talk To Your Reader Like He Is A Buddy
Don’t Yell At Your Friends
Another Mistake
Talking too loud (writing with all capitals and
using a ton of exclamation points)
Example:
Hey first name,
IT’S TIME TO REFI NOW. I CAN GET
YOU THE BEST RATE!!!!!!!
Don’t Go Right Into The “Pitch”
Don’t Act Like You Are Talking
To A Crowd
Fatal Mistakes In The Email Body
Mistake
Not understanding that your reader only cares
about what’s in it for him
Example of “Too Much Info”
Gee, first name,
It’s me, Carl. I am so tired from pulling an all
nighter last night locking in all the new
clients that are wanting to refinance. I was
going to take the family to dinner, but knew
how important this was for all of my clients.
Other “No No’s”
• Don’t talk about what is going on in my
personal life
• How many hours I work
• All the vacations that I am taking
• The fancy car I drive, etc…
Make Your Body Easy To Read
• Remember that most people will scan your
message before they read them
• If it large paragraphs, it will look to hard and they
wont read it
• Use 50 character lines of text
• Use Arial # 12 Font
The Key is
The Call To Action
• Call to action is:
What is the exact action I want my client to
do..
Call me
Email me
Forward my message to their friends
Why Now????
You have to give them a reason to take action
right now, or they will simply delay and
forget.
How do you get them to act now?
Scarcity
• Time based
• Quantity based
Fire Sales
You are going to pay $500 of closing costs for
the next 3 days, then $300 next 3 days, then
$100 next 3 days.
Notes On “PS’s”
• Other than the headline, this is the most read part of
an email
• They increase results
• Makes your message more interesting to read
• Comes across as more personal
Different Kinds Of “PS’s”
• Testimonial PS
(social proof)
• Example: You don’t have to take my word for it, listen to
what Sue and Bob Linker said about how they enjoy their
new house…..
• Bonus PS
• Example: --update: I just got off the phone with the real
estate agent, they are going to throw in a 1 year home
warrantee..
More on PS’s
• The “Oops, I forgot something” PS
• Example: I forgot to mention, the title company has
agreed to pay an additional $200 of your closing costs if
you take action by Tuesday.
Most Common Email Mistakes
• Overuse of personalization
• Making your email to formal (should sound
conversational)
• Making your email about too many things
• Not giving people a specific reason to act
• Talking about yourself too much