Transcript All cosmetics are not alike - PATIENTS

Physicians Coalition for Injectable Safety
Program Update
Summer, 2008
Goals of the Program:
• Alert physicians to the dangers, both legally and
clinically, of purchasing and using off-shore
injectables
• Provide the public with accurate, unbiased
information on cosmetic injectables
• Formulate a group that can reply expediently to
market changes and opportunities
Physicians Coalition for Injectable Safety
Progress to Date: Public Awareness
• Program launch to media, April, 2007
• Fully functional and informative website:
www.injectablesafety.org
• Twice-monthly press releases on patient safety topics
• News segment: ABC 7 Chicago, 10/12/07
• Article in Health Magazine, Jan-Feb, 2008
• External blog at www.realself.com
• Desk-side chats with all major women’s magazines
Physicians Coalition for Injectable Safety
Progress to Date: Public Awareness
• First of a series of consumer survey launched 02/08
• Public education videos featuring:
– Julius Few, MD, on Injectable Safety
– Roger Dailey, MD, on the dangers of “Botox Parties” and
Injecting Botox and Restylane
– Ira Papel, MD, injecting Botox and Sculptra
– Renato Saltz, MD injecting Botox and Restylane
Video appearing on website and Youtube.com
Physicians Coalition for Injectable Safety
Progress to Date: Collaboration
• What we have:
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A true spirit of collaboration that enabled production of:
Public Education Resources
Clinician Education Resources
Joint Member Research Projects
Authored articles from Coalition members in our respective
member publications
– A dynamic group with regular meetings and meaningful
discussion
– A Memorandum of Understanding
Physicians Coalition for Injectable Safety
Progress to Date: Collaboration
• Coalition members sign Memorandum of Understanding
including the following statement:
… it is important that no individual society member use any
Coalition public activities or documents including press
briefings, interviews, or Coalition-sponsored or endorsed
educational events to promote unrelated projects of their
own organizations, to present Coalition initiatives as their
own, or to counter Coalition efforts with opposing views.
Physicians Coalition for Injectable Safety
Progress to Date: Collaboration
• What we DON’T have:
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Turf battles
Jockeying for position
Alpha Dogs
A dormant and “in name only” group
Physicians Coalition for Injectable Safety
Progress to Date: Public Awareness
• Inclusion in on-line encyclopedia Wikipedia
• State links to other plastic surgery organizations
• Official member of FDA Counterfeit Drug Alert Network:
In February 2004, FDA created the Counterfeit Alert Network, a coalition of
health professional and consumer groups. The Network has three goals:
To disseminate alert messages to a wide audience about specific counterfeit
drug incidents in the U.S. and measures to take to minimize exposure (recall
information, for example);
to develop educational information about the roles and responsibilities that
consumers, pharmacists, other health professionals, and wholesalers
should play to identify counterfeit drugs, report suspect counterfeit drugs,
and prevent them from entering the U.S. drug distribution system; and
to develop a network of national organizations, consumer groups, and
industry representatives to help distribute the information
Physicians Coalition for Injectable Safety
Progress to Date: Physician Awareness
• Blast newsletter to all Coalition Societies
• Approved power point presentation on the ethical use of
Injectables
• White Paper on liability issues surrounding Informed Consent
• Advisory on legal implications of buying off-shore product
• Member research on Injectable issues
• Regular Society newsletter articles in Society organs
• Monthly news releases on relevant topics
Physicians Coalition for Injectable Safety
Progress to Date: Physician Awareness
Physicians Coalition for Injectable Safety
Progress to Date: Physician Awareness:
The reviews are coming in: Members
From: Joseph DiBello, MD
Subject: Patient education material
As a member of ASAPS, I very much appreciate and applaud your efforts.
I would love to have a hard copy of the “Injectables are not cosmetics” ad that
appears in this month’s Aesthetic Society News for display in my office, as
well as any other patient education material related to your media campaign.
I think it’s a great concept and much needed effort.
Thanks in advance,
Joseph N. DiBello, Jr., M.D.
Physicians Coalition for Injectable Safety
Progress to Date: Physician Awareness:
The reviews are coming in: Members
Physician's Coalition: I agree about the importance of public
education and am happy to participate in media events as
noted on your website. Please contact me with further
information.
Thank you,
Evan Sorokin, MD
Physicians Coalition for Injectable Safety
Progress to Date: Physician Awareness:
The reviews are coming in: Members
Subject: Lipo Dissolve Injections
“Our physician-owned malpractice carrier, the #1 insurer of American
Ophthalmologists, was able to cite the work of the Coalition in alerting our
3900 insured doctors of the potential liability of using fat-dissolving
agents that are not FDA-approved. The use of injectables is likely to trend
upward in the future and the PCIS will serve a vital role in insuring and
promoting patient safety.”
Tamara R. Fountain, MD, Director, Ophthalmic Mutual Insurance Company
Member, American Society of Ophthalmic Plastic and Reconstructive
Surgeons
Physicians Coalition for Injectable Safety
More Activities
• Additional consumer research and opportunities
www.realself.com
• Web enhancements and optimization including extensive
linkage
• Placement of public service ads
• On-going updates on approvals and new indications
• Continued media relations efforts
• A nurse injector course with certificate of completion conducted
as ASAPS Aesthetic Meeting, 2007 and provided as template
to other Coalition Members
Physicians Coalition for Injectable Safety
Future Challenges:
• Potential regulation
• Growing physician extenders and other injectors
• Variety of new brands
• Growth of off label indications
Physicians Coalition for Injectable Safety
Addressing Challenges:
• Educational programs can provide “Gold Standard” for alliedhealth injectors
• As a Coalition of three of the four “core” Societies, our voice
will be heard by potential regulators
Physicians Coalition for Injectable Safety
Let’s Hear From You!
I would encourage any ASOPRS member
with questions, concerns, or ideas to contact
me at [email protected]. The ASOPRS
Executive Committee, the Physician’s
Coalition and myself welcome your thoughts.