Transcript Slide 1

Telenovelas
• A telenovela is a limited run serial dramatic
programming popular in Latin America
• Unlike Soap Operas, telenovela’s have an
ending
• The first telenovela’s were produced in Brazil,
Cuba, and Mexico
• Telenovelas combine drama and comedy and
sometimes just one or the other
Six (6) Novela Categories
• Working Class
Melodrama:typically
features a poor woman who
falls in love with a rich man
• Historical Romance: Set in
colonial times
• Teen Drama:portrays the
lives of high school
teenagers and their issues
with sex, drugs, and other
coming of age topics
• Mystery/Thriller:
portrays a mysterious
death or disappearance
• Romantic Comedy:
portrays love stories
with some or lots of
comedy
• Pop Band Story:
portrays the lives of
aspiring musicians
The actress and singer Thalia (1971-) starred in many novelas in her early
career which included these three from the 1990s. These novelas fall in
the Working Class Melodrama category
An example of a Historical Romance was this novela produced in the
early 1990s
Three examples of Teen Drama novelas:
Quinceñera (1987), Muchachitas (1990),
and Clase 406 (2002)
Muchachitas (1990-1991)
Mystery/Thriller novelas
Los Ricos Tambien Lloran (The Rich
Also Cry) was the first novela to be
exported to other non-Latin American
countries such as Russia, China, and
the United States. It made the lead
actress Veronica Castro a household
name in Mexico and abroad
Rebelde (2004-2006)
Many of the actors in the novela
genre of “pop band story” are skilled
musicians and dancers as was the
case of these two successful novelas
In recent years, both these novelas aired in Mexico’s television network
Televisa and in the U.S. by Univision. Both were successful throughout
Latin America. The actress of Destilando Amor (literally translates to
Distilling Love) is the wife of current Mexican president Enrique Peña
Nieto
Telenovelas in Mexico
• Traditionally, telenovelas were often thought to be
used as a government tool to distract citizens from
national issues
• The commercial development of the Mexican novela
is credited to Jewish Chilean emigrant named
Valentin Pimstein
• By the late 1990s, the company claimed telenovelas
were Mexico’s leading export product
• The racist tendency to use fair skinned actors in all of
its lead roles is common in novelas
• The famed Televisa logo comes from the original 1973
design by architect Patricio Ramirez Vazquez
• The log represents a human eye looking at the world
through a television screen
Televisa
• It is a Mexican mass media company
• Considered the largest in Latin America and in
the Spanish speaking world
• It is owned by the Azcarraga family a wealthy
Mexican media dynasty
• Considered “Mexico’s monopolist”, with
control over a majority of Mexico’s cable and
satellite television
• The leader for distributing & producing
Mexican novelas
The rival of Televisa, TV Azteca has been in second place when
it comes to telenovela and other programming
TV Azteca
• Founded in 1993
• Owned by “Radiotelevisora del Centro” that is
owned by Ricardo Salinas Pliego
• In Mexico, TV Azteca operates two networks:
Azteca 7 and Azteca Trece also operates
Azteca 13 Internacional, reaching 13 countries
in Central and South America
• TV Azteca novelas & programming
El Chavo del Ocho
(The Kid From number Eight)
El Chavo del Ocho
• Is a Mexican television sitcom that gained popularity
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in Brazil, Spain, and the United States
It has been considered the show most watched in
Mexico, estimated viewers worldwide = 350 million
It centers around the adventures and tribulations of
the title character, El Chavo – a poor orphan
Explores the problem of homeless children
Mysteries surrounding “El Chavo”
“El Chavo’s” Legacy
Chapulin Colorado ( The Red Grasshopper)
El Chapulin Colorado
• The show embodied many aspects of Latin
and Mexican culture, while making a critique
on the unrealistic image of superheroes
• He was the opposite of an American
superhero
• Equipment and Weapons
• Famous Phrases
• Popularity
Censorship
• Censorship in Mexican news media
• Mexico is one of the most dangerous places in
the world to be a journalist
• The case of Carmen Aristegui – reporter for
MVS networks