Transcript Environment Agency Research

Improving Public Confidence in Birmingham
Ashley Ames
Research Director, Ipsos MORI
Issues facing Britain: Dec 2008
What would you say is the most important issue facing Britain today?
What do you see as other important issues facing Britain today?
Top mentions %
Economy
66
35
Crime/law and order
Race relations/immigration
Inflation/prices
Unemployment
Defence/Foreign Affairs/
Terrorism
NHS
Education/Schools
Poverty/Inequality
Housing
Change since
Nov ‘08
22
+4
-3
0
17
15
13
12
10
8
7
-1
0
0
-1
+1
+2
-1
Base: 983 British adults 18+, 11th-16th Dec 2008
Source: Ipsos MORI Issues Index
A steady rise in prominence of crime as key
public issue over past 25 years
90
80
Proportion citing crime/law and order as a
key issue
70
60
50
40
30
20
10
Year
08
07
20
20
06
05
20
20
04
20
03
20
02
01
20
20
00
20
99
19
98
19
97
19
96
19
95
19
94
19
93
19
92
19
91
19
90
19
89
19
88
87
19
19
86
19
85
19
84
19
19
83
0
…despite many falls in concern about
specific crimes….
Burglary
% very worried
Car crime
Violent crime
30
25
25
22
20 19
17
15
13
10
5
0
1998
2000
2001/02
2002/03
2003/04
2004/05
2005/06
Source: Nicholas, S., Kershaw, C. and Walker, A. (2007) Crime in England and Wales 2006/07
Home Office Statistical Bulletin 2nd Edition, Crown Copyright
2006/07
Two-thirds agree British society is ‘broken’
To what extent do you agree or disagree that British society is broken?
Don’t know
Strongly disagree
Strongly agree
3%
27%
11%
Tend to disagree
Agree
35%
16%
7%
Neither
28%
63%
18-34
63%
35-54
61%
55+
64%
ABC1
61%
C2DE
65%
Tend to agree
Base: 1,017 British adults 18+, 12-14 September 2008
Source: Ipsos MORI Political Monitor
How well do we know “the
public”?
What do the public think will reduce
crime in Britain?
Q Which two or three of these do you think would do most to
reduce crime in Britain?
57%
49%
Better discipline in schools
46%
More constructive activities
for young people
Capital punishment for
murder
More effective programmes
to change behaviour
41%
24%
??
•More offenders in prison
23% •Introducing a national
19%
11%
Base: Representative samples of British residents (c.2,000), 2004
identity card
•Better parenting
•More police on the beat
What do the public think will reduce
crime?
Q Which two or three of these do you think would do most to
reduce crime in Britain?
Better parenting
57%
More police on the beat
49%
Better discipline in schools
46%
More constructive activities
for young people
Capital punishment for
murder
More effective programmes
to change behaviour
Introducing a national
identity card
More offenders in prison
41%
24%
23%
19%
11%
Base: Representative samples of British residents (c.2,000), 2004
We love ASBOs
Q To what extent do you support or oppose the issuing of
ASBOs to people responsible for anti-social behaviour?
Strongly oppose 1%
Tend to oppose
Don’t know 2%
Neither/nor
3%
12%
42%
Tend to support
40%
Base: All respondents in England & Wales (1,857)
Strongly support
Are ASBOs effective?
Q To what extent do you think ASBOs are effective in…
% Not effective
% Effective
Stopping people from
46
causing anti-social
behaviour
39
0
Base: All who have at least heard of ASBOs (1,724)
Are ASBOs effective?
Q To what extent do you think ASBOs are effective in…
% Not effective
Stopping people from
causing anti-social
behaviour
46
Showing the local
community that something
is being done about anti- 35
social behaviour
Base: All who have at least heard of ASBOs (1,724)
% Effective
39
53
Do we ask the right questions?
Priorities for the Police
Q20 How important do you think it is for xxx Police to focus
resources on the following…?
60%
Response to 999 emergencies
Tackling gun crime
Bringing offenders to justice
Investigating major crimes
Supporting work to counter terrorism
Tackling drug abuse
Making police more visible to the public
Tackling burglary of homes
47%
45%
42%
34%
31%
30%
30%
29%
28%
25%
25%
%
23%
Tackling anti-social behaviour
Reducing robbery
Tackling domestic violence
Dealing with problems cause by young people
Tackling racial discrimination
Helping develop sense of community spirit
Improving road safety
Reducing vehicle crime
Base: All respondents (502)
16%
14%
13%
rating as
‘essential’
A new era with new measures …
How much would you agree or disagree that the
police and local council are dealing with the antisocial behaviour and crime issues that matter
in this area?
But does it matter? Police and Councils
not so different after all?
Q. Seek people’s views about crime/anti-social behaviour in local area?
% Disagree
% Agree
Police
42
39
Local Council
43
37
Q. Successfully dealing with crime/anti-social behaviour issues that matter?
Police
Local Council
30
37
42
35
Q. Keep people informed about how crime/anti-social behaviour is dealt with?
Police
45
34
Local Council
45
33
Base: 1,896 GB adults, 18+. Sept 2008. Source: Ipsos MORI
We can communicate, consult,
engage, involve and empower
But what do residents want?
Need to understand the public point of view
Q
Which of these statements comes closest to your own attitude towards
how the Police and Local Council tackle anti-social behavior and crime in
this area?
Already involved (3%)
Want active involvement (3%)
16%
Want more of a say
Want information
58%
18%
(but no further
involvement)
Don’t care
(as long as they do job)
Base: 1,896 GB adults, 18+. Sept 2008. Source: Ipsos MORI
So what do journalists want?
Importance Score
Speedy response
1.36
Open/honest relationship
1.21
Newsworthy material
1.14
Long-term relationship
1.11
Willingness to discuss issues
0.96
Access to top staff
0.82
Advance warning of stories
0.79
Pro-active attitude and actions
Regular personal contact
0.75
0.32
Invitations to events -0.21
Regular press releases
-0.21
Base: Ipsos MORI Journalists study 2007
+
-  Favourability to organisations 
Press relations and favourability
Line of
“best fit”
-  Perceived quality of press relations 
Base: Business & Financial Journalists (59), Summer 2005
+
What do people want to be
told, and how?
How would people like to receive information
about local policing?
And how, if at all, would you like to be kept informed about progress made on
neighbourhood policing priorities?
TOP MENTIONS
Police newsletter
38%
From police via letter
17%
Council newsletter
16%
From police at a public meeting
13%
Local paper
10%
In person from a PCSO/police officer
6%
From police via email
6%
Crime and policing representative
3%
Police authority
3%
Base: 1,585 adults aged 15+ living in England and Wales; fieldwork 26-29 September 2008
Public interest in police information
Thinking about the sort of information the police could give you, can you please
tell me how interested you would be in receiving information about each of the
following matters?
% Very interested
What is being done about crime and
anti-social behaviour in your area
52%
52
How much crime and anti-social
behaviour there is in your area
49%
49
Names and contact details of the safer
neighbourhood policing team in your
area
Who is in charge of policing in your
area
How money is spent on policing in
your area
45%
45
32%
32
30%
30
Base: 1,000 residents living in the Hampshire Police Force area; fieldwork 28 th August to
8th September 2008
Do we communicate the important things?
Q
How well informed do you feel about each of the following?
90
How and where to register to vote
How to pay bills to the council
85
What standard of service you should expect
43
What the council spends its money on
41
How to complain to the council
41
How you can get involved in local decisionmaking
40
How well the council is performing
29
Whether council is delivering on its promises
What the council is doing to tackle anti-social
behaviour in your local area
Base: Birmingham CC BVPI survey 2006
26
21
% Informed
More and more proof that
direct communications work
1. From OCJR …
Positive impact on confidence
Proportion saying they were confident that the CJS was effective
in bringing people who commit crimes to justice
Pre
60%
50%
Post
40
40%
34
48
46
45
30
33
37
30%
20%
10%
0%
Any leaflet
Posted
through door
Handed
personally
Source: http://www.justice.gov.uk/docs/inform-persuade-remind.pdf
Handed with
explanation
2. From Surrey …
Impact of newsletters in East Surrey
80%
Confident in
neighbourhood
71% police
70%
75%
Tandridge
70%
Mole Valley
60%
66%
Reigate & Banstead
58%
% 40%
Tandridge
Mole Valley 39%
Tandridge 38%
Reigate & 34%
Banstead 32%
Mole Valley
20%
53%
42%
41%
38%
35%
23%
Reigate & Banstead
0%
Wave 1
Wave 2
Aware of
neighbourhood
officer/ team
Feel well
informed about
policing
What you say and how you say it
Be wary of …
“Crime has been reduced by xx%”
“This area is the safest it has been for xx years”
“You are less likely to be a victim now since xx”
Year
20
20
20
20
20
20
20
20
20
19
19
19
19
19
19
19
19
19
19
19
19
19
08
07
06
05
04
03
02
01
00
99
98
97
96
95
94
93
92
91
90
89
88
87
70
86
85
84
83
80
19
19
19
19
Remember …
90
Proportion citing crime/law and order as a
key issue
60
50
40
30
20
10
0
Keep it local, local, local
As well as localised …
 Action-oriented
– What is being done?
– Is this tangible (ie how can people hold you to account?)
 Visually stimulating
– Pictures / maps / photos / colour
 Contact details
 Distribution ideally by local PCSOs/neighbourhood teams
 Fairly frequent (at least quarterly?)
 Branding will vary depending on area
– eg in London “Metropolitan Police” has resonance, “Safer Neighbourhoods” does
not
– No Jargon (partnerships take care!)
Real life stories are best…
Kenneth Williams on Jackanory 1968
Not some corporate “strategy”
How can people be engaged
most effectively?
In favour of engagement, but don’t
always do it
Q In principle, would you support or oppose extending Community
Partnerships to other parts of the Borough?
Q And would you personally be interested in getting involved?
Support
Involvement
Don’t know
Don’t know/no opinion
Depends
12%
No, oppose
2%
18%
6%
26%
Yes
ONLY 2% TURNED UP!!
82%
54%
Yes, support
Base: All residents (1,021)
No
Source: All respondents who support the idea (835)
In favour of engagement, but don’t always
do it
Q In principle, would you support or oppose extending Community
Partnerships to other parts of the Borough?
Q And would you personally be interested in getting involved?
Support
Involvement
Don’t know
Don’t know/no opinion
Depends
12%
No, oppose
2%
18%
6%
26%
Yes
ONLY 2% TURNED UP!!
82%
54%
Yes, support
Base: All residents (1,021)
No
Source: All respondents who support the idea (835)
In your area …
 How well are local meetings co-ordinated?
– Police/ local council / residents association / tenants association / etc
 What follow-up do attendees receive?
– Can they see the benefit of attending / giving their views?
 Is format / structure …
– Engaging for attendees?
– Engaging for facilitators?
– Tailored to ensure follow-up?
Your staff are key
Customer service is critical
Q Taking everything into account, would you say the police
in your area do a good or a poor job?
% who rate police as good
All satisfied with
their contact with
the police
All dissatisfied with
their contact with
the police
Base: All contacting police in Public Contact survey
72%
50%
Advocacy for Criminal Justice System
Q. Which of these phrases best describes the way you would speak about the
Criminal Justice System as a whole?
% Be critical
Overall
32%
21%
CPS
24%
Probation
26%
Magistrates’ courts
Police
44%
49%
26%
+5
26%
+2
24%
28%
Net ± %
-13
19%
Crown court
Prisons
% Speak highly
19%
-2
-9
10%
-34
10%
-39
Source: Ipsos MORI, 2006
Base: Wave 4 All staff (junior and senior) within CJS agencies (2,402). Fieldwork: 1st June – 12th July 2006
Advocacy - self fulfilling prophecy?
% Strongly agree that they would speak highly of the
authority to others outside the organisation
51%
38%
33%
25%
25%
20%
Overall
Excellent
Good
Base: All respondents (500). Fieldwork: 12th – 27th May 2005
Fair
Weak
Poor
Over to you ..
 Your understanding of local residents
– Why are residents more negative than people in this room?
– What would make them more positive?
 Your communications and engagement
– How could you improve their (positive) impact on the public?
 Your people
– Are you using staff most effectively?
– What would make them stronger advocates?