Transcript Slide 1

Design – good to confront
tough crisis
• Design - a set of actions that leads to creation of
a product that is functional, ergonomic, aesthetic,
useful and accepted by the wide spectrum of
users. Design is a philosophy about how to create
products and services. Design has to pay off.
Design Accelerator (catalyst)
is a project that:
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considers education processes
considers communication processes
builds mutual relations between the participants
develops abilities to perceive
develops ability to use tools
affects our mentality and surrounding
What is the purpose of the Project?
• Design Accelerator is an AGREEMENT, which
purpose is to:
– promote issues regarding design and product and innovation
management,
– to stymulate exchange of information, knowledge and
experience between entrepreneurs and designers, architects and
engineers,
– lobby for the presence of good design in the city and the social
conscience,
– support entrepreneurs and education institutions in creation of
competitive products on the market,
– support entrepreneurs and education institutions in finding
qualified, creative designers
Partners of the project.
• Partners – initiators of the project are:
– Wroclaw Agglomeration Development
Agency, Municipality of Wroclaw and
Lower Silesia Council for
Enterpreneurship and Science
– Autodesk
– Wroclaw university of Technology ,
Wroclaw Akademy of Art, Uniwersity of
Economics)
– High Schools
– The Polish Institute for Industrial Design
– Companies
Project is open to new partners
To whom the project is
directed?
• to the business sector
• small and medium enterprises
• corporations deciding on the project development
• Innovation companies creating tools for the project
development
• to the scientific sector
• technical schools/universities (MSD/AEC)
• art schools/universities (M&E - visualisations)
• economic school/universities (design management)
• to education institutions
• high schools supplying universities with young students
• technical schools supplying higher education institutions
with students and enterprises with technical workers
First Projects of
Design Accelerator
Creative Classroom
• The mission of schools is to develop creative thinking among the
young generation. Modern tools for 3D modelling help to do that.
Education of teachers and access to such software as 3DSMax,
Inventor, Revit, Civil3D enable development of creative thinking.
The mentioned tools will also help to create virtual physical and
math labs.
Conferences & workshops for SME
• Knowledge of modern tendencies in design is a key to the
development of small and medium enterprises, which during the
crisis have to realise their project quickly and in short series.
Conferences and workshops organised thanks to the EU funding
shall help in proper choice of tools, ideas, contacts, teams of
specialists and technologies.
Revitalisation of old
commercial route in the
Nadodrze area
Nadodrze area, a priority revitalisation sector, covers one of the most
important old commercial routes: Chrobrego Street, through św.
Macieja Square and Łokietka Street leading to the Wroclaw Market
Square. Most of the tenement houses here date back to the turn of
XIXth and XXth century. They belong to unique architectural design.
The main goal of the old
commercial routes revitalisation
project is to change the
contemporary poor image of
the borough, to use their
unique atmosphere and to
restore its artistic and craft
character.
Localisation
of the commercial route.
Nadodrze
O
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de
R
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The Old Town
In the close future it is supposed to be a place for prestigious and off
beat shopping, complementing the offer of the Wroclaw Market Square
– STREET OF DESIGNERS.
Nadodrze shop-windows
– A view to the world
The goal is to create a system of shop-windows for the local shops
and craft workshops for the Nadodrze borough along with the
popularisation of design idea among the entrepreneurs.
Nadodrze shop-windows shall stand out and contribute to the
creation of a new coherent brand of the borough.
The system shall be created thanks to cooperation with the Academy
of Art: during the academic year of 2009/2010 a competition among
the students of this university is to be conducted.
Vocational Development
Centre „Leaning Chimney”
• Modernisation of industrial buildings
complex along the main
communication route.
The centre shall be:
• a place of international exchange
and meetings with famous experts on
fashion, art, design
• a place to promote a Wroclaw brand
• a place to improve vocational skills
in the artistic and craft field
• a seat for the Design Accelerator
Thanks to its unique climat the place is
perfect for a modern design centre.
Apprenticeships for students
• Knowledge without practice does not guarantee a success. Just as
practice without solid knowledge. Thanks to Accelerator a whole
programme of apprenticeships and probations for Wroclaw students
shall be created. The programme shall be realised in designer teams of
Polish and foreign companies.
Postgraduate studies
of design management
• Design is a complicated process. Product shall be accepted according to
different measures – it has to be practical, economical, ergonomic, etc. A
discussion with the University of Economics in Wroclaw is being held at
the moment regarding creation of new postgraduate studies in Design
Management.
Lectures and workshops of
famous designers
• Best results are obtained through observation of professionals at
their work. The Accelerator shall enable contact with world-known
DESIGNERS. Lectures and workshop conducted by the specialists
shall be a perfect opportunity for local traders and entrepreneurs to
get acquainted with new trends and mechanisms ruling the world
design.
Giuliano Molineri
and Oskar Zięta
Solny Square
• Each initiative requires a place for existance. Design Accelerator
is not an institute, but a project based on network actions
catalysed by the initiators and partners of the project. We
would like Solny Square in Wroclaw to become a meeting place
for designers. There shall be:
1)
A
meeting
centre
„Designers workshop” – a
renovated building at Solny
Square in Wroclaw shall
become a place where
designers, traders, citizens
of Wroclaw can meet and
discuss
various
matters
concerning
desing,
exchange ideas and initiate
new projects etc.;
2) Shop-windows
for young
designers – events
accompanied by
presentations and
sales of young
designers’
products (as well
as students’)
Competition Young Design
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The organizator of the competition is the Polish Institute for Industrial
Design
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In 2010 and in the context of the Design Accelerator Wrocław will be
involved in its organization
The goal is to select the most promising designers (students,
graduates) and to promote their works in the market
Their works will be judged by the representatives of design-related
companies such as: NOTI, Vox, IKEA, Duka, Zelmer, Black Red White,
Leroy Merlin
The winner will obtain a grant amounting to 20 thousands PLN
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Responsible Design
When and where
6-23 April 2009, interior furniture gallery Domar, the Kinnarps building
and the attached sport field, BWA Design and public space
Nature of the meetings
Educational Institutions – cycle of open
lessons revolving around ecology/conscious
designing
Workshops – they will address the issue of
redesigning, that is how to give new life to
apparently useless objects
The furniture clinic (to obtain something out of
nothing)
Pro-environment, eco–friendly events &
incentives promoting pro–nature lifestyle and
raising eco–awareness
We welcome other partners!
More information:
www.araw.pl
www.wroclaw.pl