Transcript What is a Roadmap?

what is a
product roadmap?
Arthur Meadows
February 2010
http://product-management.ning.com/
agenda
•
definition
•
seven rules of roadmaps
•
disclosure and trust
with thanks to…..
Lawrence Lessig
who is he?
Harvard law professor
(Stanford law professor)
founding board member of
Creative Commons
founding board member of
Creative Commons
board member of the Software
Freedom Law Center
founding board member of
Creative Commons
board member of the Software
Freedom Law Center
former board member of the
Electronic Frontier Foundation
for
his
http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html
unique presentation style
http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html
who am i?
Arthur Meadows
product manager
10 years
software:
green screen database apps
client server
internet
mobile
in
x 2 (!!)
currently
product manager
at
what do we do?
help early stage companies
improve their chance
of success
what is a road map?
definition
if the product manager is the
ceo of the product….
then the product road map is
the business plan
of the product manager
seven rules of road maps
seven rules of road maps
rule 1
intention
(or most probable
scenario)
vs
commitment
seven rules of road maps
rule 2
highlights
vs
details
seven rules of road maps
rule 2 (cont)
less is more
(see rule 7 too)
seven rules of road maps
rule 3
roadmaps should
align all business
functions
but
(first-time)
publication
can reveal
deep disjoints
seven rules of road maps
rule 4
guaranteed to be:
wrong
disappointing
seven rules of road maps
rule 5
taken as
the minute it is published
seven rules of road maps
rule 6
inappropriate disclosure spells
seven rules of road maps
seven rules of road maps
rule 6
or
seven rules of road maps
rule 6
(loss of credibility)
seven rules of road maps
rule 7
disclosure proportional to trust
disclosure
and
trust
sharing your
product roadmap
not
or
but
trusted
engineering
testing
product marketing
operational delivery
customer support
somewhat trusted
THE MANAGEMENT
then.…
suspect
sales
marketing ??
tricky ones
development partners
VARs, distributors,
delivery partners
analysts
conclusions
different audiences require
different subsets of roadmap
more
whitepaper:
feature prioritization and
product road mapping
www.stream121.com/whitepapers/featureprioritization1.htm
thanks!