Transcript Lesson 11.8 - Slides-Sports & Entertainment Communications

Lesson 11.8 –
Social Issues in SEM
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues
Social issues in sports and entertainment
refer to everything from the ethical actions
of athletes, entertainers and sports and
entertainment organizations to the sports
and entertainment industry’s efforts to do
their part to positively impact society
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues
Words often associated
with ethical behavior
could include:
Honesty, integrity,
respectfulness,
confidentiality, nondiscriminating, legal and
socially responsible
Copyright
Ethics:
The moral standards
by which people judge
behavior
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Hot Button Social Issues
 The “greening” of sports and entertainment
 Gender equity in sports and entertainment
 Racial equality in sports and entertainment
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
The “greening” of sports and entertainment
Today’s consumer is more aware of how their buying
decisions affect society and the environment around
them- and are willing to make choices in their product
purchases to have an impact on the world around
them
A recent market research study concluded that
environmentally-friendly packaging plays a vital role
in consumer purchase decisions and helps greener
companies gain a competitive advantage over non
eco-friendly competitors
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
The “greening” of sports and entertainment
Nike’s Team USA basketball uniforms
designed for the 2012 Olympic Games were
constructed from polyester created from
the equivalent of 22 recycled plastic bottles
Puma announced plans to launch a greener
packaging initiative by phasing out the
traditional cardboard shoe box and
replacing it with a new package that
includes a bag, ultimately using 65% less
cardboard
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
The “greening” of sports and entertainment
In 2013, Nike released a free app (called “Making”) to
help designers make informed decisions about the
environmental impacts of the materials they select,
powered by data from the Nike Materials
Sustainability Index (a database built on more than
seven years of materials research and analysis)
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
The “greening” of sports and entertainment
Brazil, the world’s largest biofuel producer (in order to
be considered “biofuel” the product must contain over
80% renewable materials), will be transporting athletes
during the 2014 World Cup in bio-diesel buses
containing fuel that is made from 20% recycled oil.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
The “greening” of sports and entertainment
The 2013-14 football season at Lincoln Financial Field
in Philadelphia (home to the NFL’s Eagles) was powered
by solar panels and wind turbines and plans are already
in play to capture rain that falls from the stadium roof
to potentially flush the toilets or even water the field.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
The “greening” of sports and entertainment
NASCAR has the largest recycling and environmental
sustainability programs among all U.S. sports. NASCAR has
the world’s largest solar-powered sports facility, a tree
planting program capturing 100% of the emissions
produced by on-track racing, and the largest recycling
program in sports with Coca-Cola Recycling, Coors Light,
Safety-Kleen and Creative Recycling. As NASCAR Green
enters its fifth year, it continues to educate NASCAR fans
and reduce the sport’s environmental impact through
strategic partnerships with the teams, tracks, and Official
Partners while validating green technologies.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
The “greening” of sports and entertainment
The Baltimore Orioles’ website
features an entire page
dedicated to informing fans
about their commitment to
sustainability, including the fact
that the team recycles 600,000
pounds of materials annually,
encourages bicycle
transportation to games and
recognizing that only greenfriendly cleaning products are
used to clean Oriole Park.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Gender equity in sports and entertainment
Title IX is a federal law enacted in the United States in
1972 that mandates equal educational and athletic
opportunities for students of both genders
According to the Women’s Sports Foundation, one in
thirty-five high school girls played sports forty years
ago; one in three do today. Before Title IX, fewer than
16,000 womenparticipated in college sports; today
that number exceeds 200,000.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Gender equity in sports and entertainment
The summer of 2012 marked the 40th anniversary of
Title IX and for the first time in history, American
women outnumbered the number of men representing
the United States at the Olympic Games
Eight women now hold the title of “General Manager”
in minor league baseball, believed to be the most at
any time
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Racial equality in sports and entertainment
In 2012, Shannon Eastin became the first woman to
officiate an NFL game when she worked the opening
game of the pre-season between the Green Bay
Packers and San Diego Chargers
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Racial equality in sports and entertainment
In 2014, Becky Hammon
became the first woman
to be hired as an
assistant coach in the
NBA when the San
Antonio Spurs announced
that she would be joining
head coach Greg
Popovich’s staff.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Racial equality in sports and entertainment
Despite the progress that women’s sports
have made since the law was enacted,
disparity remains.
For example, in 1972, women coached 90 percent
of women’s college athletic teams. Today it’s
only 42.9 percent.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Racial equality in sports and entertainment
Bleacherreport.com points out that “Brittney
Griner, one of the most exciting players in the
WNBA and the No. 1 overall pick in the 2013
WNBA draft, was paid $49,440 last year. She
supplements her WNBA salary by playing in
China where she earns $600,000. Meanwhile,
Andrew Wiggins, the No. 1 pick in the NBA
draft, just signed with the Cleveland Cavaliers
for $5.5 million.”
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Gender equity in sports and entertainment
Hiring practices in the sports and entertainment
industry have historically demonstrated a racial
imbalance
In 2003, the National Football League established the
Rooney Rule, requiring all NFL teams to interview
minority candidates for head coaching and senior
football operations positions
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Racial equality in sports and entertainment
The 2013 release of the "2012 Racial and Gender
Report Card: College Sport" by Central Florida's
Institute for Diversity and Ethics in Sport states that
the current pool of Division I African-American head
coaches (18.6 percent through the 2011-12 season) is
at its lowest mark since the 1995-96 season, an area
of concern for NCAA officials
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Social Issues in Sports & Entertainment
Racial equality in sports and entertainment
In 2013, Major League Baseball joined
the NBA as the only men's professional
sports leagues to receive a combined
"A" for race and gender in an annual
report released by the University of
Central Florida's Institute for Diversity
and Ethics in Sport
Click here for links to more racial and gender reports
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.8
Blank Slide Available
for Teacher Edits
Copyright
© 2014 by Sports Career Consulting, LLC
LESSON 11.8 REVIEW (ANSWERS)
Sports &
Entertainment
Communications
1) Understand the range of social issues
that impact the business of sports and
entertainment
Social issues in sports and entertainment
refer to everything from the ethical actions
of athletes, entertainers and sports and
entertainment organizations to the sports
and entertainment industry’s efforts to do
their part to positively impact society
Copyright
© 2014 by Sports Career Consulting, LLC