Transcript Wilson Properties Dallas/Fort Worth Investments

Highest Cash Flow Quality
Turnkey Investments in the USA
Opening the Door to
Planning Your Business
Tom Wilson
President / Founder
Wilson Investment Properties
Saratoga, Ca
408-867-1867
[email protected]
www.tomwilsonproperties.com
www.TomWilsonProperties.com
I Survived 2012
The Panel at I Survived 2012
Sean O’Toole, Rick Sharga & Bruce Norris
Weegi Wilson and Bruce Norris
David Granzella & Tom Wilson
Sacramento Distressed Sales
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Federal Government New Influences on Housing
1.The refinancing push continues.
Refinancing for more borrowers but
No extended help for distressed loans
2. Continued Low Interest Rates
3. New mortgage standards Jan 2013.
The Consumer Financial Protection Bureau per Dodd-Frank Act
Will define which mortgages are judged to be beyond a borrower’s
ability to repay and would therefore trigger legal and financial
implications for lenders.
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Federal Government New Influences on Housing
4. The mortgage interest deduction lives to
fight another day.
President Obama open to reducing mortgage interest deduction only
for the wealthy. Will likely resist cutting for middle-income
taxpayers. Why? The ten states that benefit most from the
mortgage-interest-deduction ALL voted for Obama.
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Why Plan?
Fundamentals
A Look at each Key Element
Experience Tips
Resources
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"Would you tell me which way I ought to go
from here?" asked Alice.
"That depends a good deal on where you want
to get," said the Cat.
"I really don't care where" replied Alice.
"Then it doesn't much matter which way you
go," said the Cat.
- Lewis Carroll, Alice's Adventures in Wonderland (1865), novelist and poet (1832-1898).
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Good plans shape good decisions.
That's why good planning helps to
make elusive dreams come true.
- Lester Robert Bittel (b. 1918), writer
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Want a Small Business?
You aren’t alone!
Percent Employers Small Businesses?
99%
Number of US Small Businesses
27 million
Net New Jobs Created by Small Bus
64%
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Why Plan?
Maximize Probability of Success
Failure Rate New Businesses US
30% Fail within 2 years
50% Fail within 5 years
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Forces you to “Think it Through”
Get Specific with Goals,
Strategies, Priorities
Sets Financial Goals & Roadmap
Provides a Vehicle for Obtaining
Financing
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All Legs Are Essential for Success
Financing
Product or Service
Marketing
Management
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Vision & Mission Statements
Products and Services
Market Analysis
Marketing
Strategy
Operations
Financials
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Vision Statement – What will it look like
in 3yrs. Size, location, employees, product
areas, general market
Mission Statement – products, product
differentiation, market strategy…
Write it for a lay person, not a specialist in
your industry. Keep it simple.
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Define specifically
Price Targets
Product Differentiation details
Volume and growth
Future products & services
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Overview of Your Market Sector
Market Characteristics &
Direction
Target Market & Demographics
Competitive Analysis
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Branding
Marketing & Sales Channels
Advertising
Promotions & Incentives
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Product Development
Product Strengths & Weaknesses
Company Strengths & Weaknesses
Opportunity Basis
Threat Defense
Market Positioning
Exit Plan
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 Organizational Structure
 Organization Legal Entity
 Key Personnel, Partners,
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Resources
Facilities
Execution Details of Plan
Production Control
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Sales Objectives (over time)
Profit Objectives
Cash Flow Plan
Create Best, Worse, & Likely Plans
Financing & Capital Requirements
Metrics – Accounting,
measurements of performance
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Business Plan value is
primarily in the process
of creating it,
Not the end plan,
except for presenting to
lenders & partners
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Written Plan doesn’t have
to be long to have value
Never outsource your
Business Plan
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Create Board of Directors
Doesn’t have to be formal
Utilize friends & mentors
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Secure Employees,
Partners & Resources
with direct experience
in your area of
business.
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Use Focus Groups
To Test Product and
Service Ideas
(get some friends together)
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Use NDAs
Non Disclosure
Agreements
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More businesses fail for
negative cash flow
than for lack of profit.
Manage CF & Capital
carefully
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Most Financial Goals Take
Twice as Long &
Twice as much capital
as forecasted.
Plan for the potential.
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Passion
Persistence
Hard Work
Over Half of Success
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Persistence
Many Successful Si-Valley
Hi-Tech Companies
took a long time to get
financing and partners
to believe in them
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Talk to Your Competition!
You’d be amazed at what ego will
allow your competitors to tell
you.
Start off with a compliment &
sharing something about your
business
Sharing info is usually a win-win
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Keep Honing Your
Business
You don’t have to do it all
Network & Utilize
Mastermind Groups
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Mastermind Group
Napoleon Hill's 1937 book Think and Grow Rich.
A small club of like-minded advanced talents who
meet periodically for mutual
brainstorming/accountability sessions.
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Whatever failures I have known, whatever
errors I have committed, whatever follies I
have witnessed in private and public life
have been the consequence of action
without thought.
- Bernard Baruch, stock broker, advisor to presidents Woodrow Wilson,
Harry S. Truman, (1870-1965)
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"All of our Dreams come
true if we have the
courage to pursue them.“
Walt Disney
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The Good News………!
Shadow Inventory &
Government Intervention
Are Giving the
Well Educated &
Careful Investor
Great Opportunities
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“A crisis is a terrible
thing to waste.”
Paul Romer, Senior Fellow at Stanford University
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Business Planning Recommended Resources
US Small Business Administration
www.sba.gov
Small Business Development Centers (SBDCs)
www.asbdc-us.org
SCORE
www.score.org
Women's Business Centers (WBCs)
www.awbc.biz
The Art of the Start Up
Guy Kawasaki
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Investor Education Resources
tomwilsonproperties.com
1.WIP Website Investor Info
2.WIP Weekly Newsletter
3.Report: How to Select the Best
Investment Region & Property
4.Real Estate 360 Wed 3pm - KDOW 1220am
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