Transcript Marketing - Mrs. Ledesma's Class Website

5
PERSONAL AND
ORGANIZATIONAL
VALUES
McGraw-Hill/Irwin
Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
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Define values.
Compare and contrast values and attitudes.
Explain the origins of your values.
Identify your personal values.
Define and explain value systems.
Discuss the role of integrity.
Identify strategies for coping with values
conflicts.
Apply values in a global context.
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What Are Values
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Values are the worth or importance attached
to different factors in one’s life.
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Values Versus Attitudes
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Attitudes are affected by values.
Values may be tangible or intangible.
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Where Values Come From
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Where Values Come From
Figure 5.1: Social Factors of a Generation
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What Are Your Values?
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Eduard Spranger’s Six Value
Systems
Theoretical
Person
Economic
Person
Social
Person
Aesthetic
Person
Religious
Person
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Theoretical Person
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Economic Person
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Aesthetic Person
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Social Person
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Political Animal
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Religious Person
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Value Systems
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Graves’s seven value levels:
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Reaction
Tribalism
Egocentrism
Conformity
Achievement
Social orientation
Existentialism
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Reaction
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Tribalism
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Egocentrism
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Conformity
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Achievement
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Social orientation
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Existentialism
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Value Systems
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Another way to see values systems
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Pragmatism - The belief in the practicality of an
action, rather than in strong belief in the idea
behind that action.
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Humanism - A belief in the worth and dignity of all
people.
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Idealism - The belief in the importance of ideas
and thoughts.
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The Role of Integrity
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Integrity is defined as soundness of moral
character.
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The Role of Integrity
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Personality ethic: Emphasis is placed on
being likable, making sure that you are
received well, and maintaining a positive
mental attitude.
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Character ethic: Emphasis is placed on
principles, beliefs, and strong values rather
than upon the use of various surface
techniques.
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Values Conflicts
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Interpersonal values conflicts
Personal vs. Group values
Internal Values Conflicts
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Strategies for Success
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Define your values.
Find out who you really are (don’t lie to
yourself)
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Strategies for Success
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Build a character ethic for integrity
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Values Exercise
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