Transcript Slide 1

London Civic Forum
12th March 2012
Small local charities & Community Organisations
1. Sustainability threatened by cuts in government funded programs
2. Online giving is growing by 50% per year, which favours larger charities
Source: Stein, Michael, ‘Online Giving Trends in 2009 and 2010’ in The Paperless
Choice Challenge (April 2010),
• Online revenue grew by 46% in 2009 compared to 2008.
• In 2009, 46% of online revenue was processed during October, November, and
December. The month of December accounted for 30% of revenue and 18% of the
transaction volume.
Localgiving.com the only way for small charities to collectively compete in the online
giving market
What is Localgiving.com?
A not-for-profit website owned equally
by the Community Foundation
Network and the Ardbrack
Foundation.
Mission: To provide local charities and
community groups with the technology
to raise money, awareness and
support online.
Webpages and web tools necessary to;
• Reduce dependency on grants
• Provide new sources of funding
and support
• Engage with their local community
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Journey of Localgiving.com
End of 2009
Pilot website
launched
with 5
Community
Foundations
2008
Localgiving.com
founded by
Marcelle Speller
OBE
2009
Research
and
agreements
with banks,
HMRC and
PayPal
31/10/10
Marcelle
appears on
Channel 4’s
The Secret
Millionaire
May-Sept
2010
Design and
build of new
website
Nov 2009May2010
Pilot phase
to test
systems and
functionality
October
2010
Soft launch
of new
website to
Community
Foundations
May
2011
First
Match
Fund in
Plymouth
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Localgiving.com’s Achievements
 Available to charities and community groups across the UK
 Over 1500 charities and community groups on the website
 Over £750,000 to charities and community groups in 2011
 Over £800,000 to charities and community groups already in 2012
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Localgiving.com Match Funds
 Match Fund promotions in Devon, Berkshire, Calderdale and England,
with many more planned for 2012
 Encourage supporters to give on Localgiving.com by matching
donations pound for pound
England
 Over £1 million to
English charities
 £125k Matched in
one week at end
of Dec
 £375k in 2 days in
March 2012!
Plymouth
 £50,000 to
Plymouth charities
 160 donations
 £163 average
donation amount
Calderdale(W.Yorks)
£20,000 to Calderdale
charities
 55 participating
charities
Berkshire
 £50,000 to
Berkshire
charities
 133
participating
charities
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Photos
Donation
amounts
Activities
& projects
Volunteers
Main text
Charity info
Benefits of Localgiving.com
For charities and community groups
For supporters
Facilities to easily accept donations
Support small charities that need your help the
most
Automated Gift Aid on donations
Maximise your donation with Gift Aid
Webpages that are easy for supporters to find
Easily find and support charities by location,
cause or the people you can help
New sources of funding, access to a community
of supporters
Choose your favourite charities
Space to advertise your needs, including
volunteer vacancies
Communicate directly with the charities you
choose to support
Local and UK wide promotions
See how your donation is making a difference
Webpages that are easy to complete and update at
any time
Send messages to charities and stay up-to-date
with the latest news
Training materials and support to help you with
your fundraising
Help charities raise awareness of their work
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Invitation to join Localgiving.com
Your charity
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1
Step 1 – Basic details: Overview
Categorising your charity
Your staff and volunteers
Volunteers required
In this section, you can enter basic
information about your charity and how you
would define it.
Basic details about your organisation
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Step 2 – Webpage text: Overview
Purpose of your charity
Your benefit to the community
Results and outcomes
What a donation made on Localgiving.com will
allow you to do
This section is worth taking time to think
about. You should really consider what you
do and how to tell people about that.
Headline
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Step 3 – Logo and photos: Overview
Logo of your charity
Photos of your charity
In this section, you can illustrate the work of
your charity with some exciting, bright or
moving photographs.
Disclaimer
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5
Step 5 – Bank details: Overview
Account number
Account name
In this section, you can enter your bank
details in order to receive online donations.
Sort code
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Step 6 – Submit webpage: Overview
Submit webpage
Before submitting your webpage, you can
create a web address that will allow
supporters to find you easily.
Create your Localgiving.com web address
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What does it cost?
• Commission on donations, of which:
– c. 2% to PayPal (1.4% plus 20p)
– 3% CFs to help other groups
– 3% LG to allow us to run and process payments
• Annual Subscription:
– £72 inclusive of VAT per year
– (First 3 months no obligation free)
Keeping your webpage up to date
and extra help (master class)
 Important to keep your webpage updated with news, activities and new
projects
 Materials and on-going support to help you promote your webpage
 Training sessions and workshops
 Help Desk assistance at Localgiving.com
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We’re here to help!
If you have any questions, please contact
Localgiving.com by:
Email: [email protected]
Telephone: 0300 111 2340
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What the charities say
“Brilliant! We raised so much money.”
Joanne Anning, Jeremiah’s Journey
“An excellent idea for small charities
like mine because it would give us the
publicity we need.”
We have always dedicated a lot of
time to fundraising applications
but we never had the facility
where people in the community
could donate to us in such a quick
and convenient way.”
Kate Mukungu, Tyneside Women’s Health
Shobha Srivastava, Hindu Nari Sangh
“Excellent – a fantastic opportunity and
a great incentive to raise money and
awareness of our services.”
It’s very easy to log in and update
our webpage, much easier that I
thought it would be.”
Sharon Kitcher, Powerpack
Julie Nash, PPCC
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