Transcript Insourcing vs. Outsourcing

What Is Strategy
IDIS 424
Spring 2004
1
Relationship Between Strategy
and Goals / Objectives
Means
Ends
2
Relationship Between Strategy
and Goals / Objectives
Strategy
Objective
/ Goals
3
Types of Strategies
Corporate Level
Strategy
Business Level
Strategy
Functional Level
Strategy
4
Corporate Level Strategy

What is the firm’s business?
5
Business Level Strategy

How does the firm Compete?
6
Functional Level Strategy

How do the functions of the firm Support
the firm’s Business level & Corporate
level Strategies?
7
Typologies of Competitive
Strategy


Porter’s Generic Strategies
Miles & Snow
8
Porter’s Generic Strategy
Broad Target
Market
Narrow Target
Market
Cost
Leadership
(Low Cost)
Differentiation
(Uniqueness)
Focus
9
Miles And Snow Typology
Entrepreneurial
Engineering
Administrative
Problem
Problem
Problem
Strategic Type
Prospector
Analyzer
How to locate and exploit new
How to avoid long-term commitments
How to facilitate and coordinate
product and market opportunities
to a single technological process
numerous and diverse operations
How to locate and exploit new
How to be efficient in stable portions of
How to differentiate the organization's
product and market opportunities
the domain and flexible in changing
structure and process to accommodate
while simultaneously maintaining portions
both stable and dynamic areas in
a firm base of traditional
operation
products and customers
Defender
How to "seal off" a portion of the
How to produce and distribute goods or
How to maintain strict control of the
total market to create a stable set
services as efficiently as possible
organization in order to ensure
of products and customers
efficiency
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