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The UN Forum on Sustainability Standards (UNFSS) Intergovernmental Forum of Dialogue on Voluntary Sustainability Standards ICCO Workshop, Douala, Cameroon June 24-27, 2013 Christopher Wunderlich: UNFSS coordinator 2 United Nations Forum on Sustainability Standards (UNFSS) Objective: Effective forum for policy-makers to better understand voluntary sustainability standards (VSS) and be able to utilize VSSs as potential tools to support their own sustainable development strategies and goals. 2 33 What are Voluntary Sustainability Standards (VSS)? • Mainly developed by private bodies (commercial and non-commercial). • Typically cover health, safety, environmental, economic, social and animal welfare issues. • “Credence characteristics”, i.e. attributes not verifiable through examination of the product (Production and Processing Methods- PPMs). • Most prominent in the food and agricultural sector (also significant in textiles/clothing, toys, timber products, cosmetics, bio-fuels, electronic goods). • Carbon & water foot-printing and energy and material/resource efficiency standards are emerging as a new frontier. Importance of VSS 4 4 • VSS are of key importance for market entry and sustainable development. • Real developmental opportunities – strong market dynamics (including growing private sector interest and participation) • Unless pro-actively addressed, VSS can potentially become a market entry hurdle and a serious challenge in particular for small-scale producers. Importance of VSS (cont’d) Voluntary (i.e. private) Sustainability Standards (VSS) are often viewed as a technicality, when VSS are tools that can be used to: • Internalize environmental and social costs. • Advance sustainable production and consumption methods (including opportunities for energy/ material/ resource efficiency and cost savings). • Promote competitiveness in the growing and lucrative “sustainability” markets. 5 5 Market Share of VSS-certified Bananas & Coffee Source: Food and Agriculture: The Future of Sustainability, UN Department of Economic and Social Affairs, D. Giovannucci, S. Scheer et al., NYC, 2012: 17. 6 6 State of Sustainability Initiatives (SSI): Reporting service on VSS: Market trends Program reach/structure Program governance Sectors: Forestry, Coffee, Cocoa, Tea and Banana 7 7 8 8 Growth of VSS Recent Average Annual Growth Rate of Key VSS Markets: Global US 5-10 % 10+ % 10-15 % 15-20 % Fair Trade 35 % 40 % Utz Certified 30 % -- Rainforest 105 % 120 % Conventional Food Markets 2-4 % 3-5% High-value Organic Source: State of Sustainability Initiatives, 2011 Geographical distribution of sustainable cocoa certification, 2011 (mt) Geographical distribution of sustainable coffee certification, 2011 (mt) Sustainable cocoa and coffee (% of Global Production in mt- 2011) Cocoa Coffee Utz: 5% (212,690mt) Fairtrade: 3% (121,400mt) Rainforest Alliance: 2% (98,416mt) Organic: 1.4% 61,842mt) 4Cs: 11% (906,300mt) Utz: 6% (476,903mt) Fairtrade: 5% (393,000mt) Organic: 3% (286,120mt) Rainforest Alliance: 2% (191,384mt) Adj for multiple-certification: 8% of Global Production Adj for multiple-certification: 20% of Global Production Sustainable cocoa production vs. sales, global Cocoa • Annual growth rate in production: 55% from 2008-2011 • Total volume certified in 2011: 349,504mt (8% of global production) Total volume sold as certified in 2011: 143,514 (3% of global production) Sustainable cocoa production by country and initiative (2011) Fairtrade Global Average Organic Rainforest Alliance Utz Reported 2011 premiums (KPMG) • UTZ: US$152/mt in Ghana $140/mt in Côte D’Ivoire • Rainforest Alliance: US$150/mt Ghana $200/mt Côte D’Ivoire • Fairtrade: US$200/mt in Ghana and Côte D’Ivoire Source: KPMG. (2012). Study on the Costs, Advantages and Disadvantages of Cocoa Certification. Reported 2011 audit costs (KPMG) • UTZ: $6,500/coop, Ghana $4,331/coop, Côte D’Ivoire (annual) • Rainforest Alliance: $8,500/coop,Ghana, $7,500/coop, Côte D’Ivoire (annual) • Fairtrade: $2,561/coop, Ghana, $2,562/coop, Côte D’Ivoire (annual) KPMG: 2012 Committee On Sustainability Assessment Impact Assessment Tools to measure the costs and benefits of implementing sustainable certification programs Economic Social Environment 1. 2. 3. 4. 5. Farmer Livelihoods Risk & Resilience Competitiveness Management Organizational 1. Health & Safety 2. Working Conditions 3. Education & Training 4. Basic Rights & Equity 5. Inclusive Value Chains 1. 2. 3. 4. 5. Resource Use Waste Soil Conservation Biodiversity Climate Change Colombia Expanding each year Yields in Colombia cps/ha 200 183 160 120 114 98 88 79 77 80 94 95 100 77 90 61 93 70 40 0 A*** B C*** 2008 D*** 2009 E*** F Conv Conventional G*** Control 20 Sample: 2,474 producers (75% sm/25% lg) *** 99% confidence except 2 & 6 Sample: 9 countries, over 4,000 farms, 2 crops (coffee/cocoa) with control groups (2008-2009) Multiple Certifications and Relation to Net Income Source: CRECE-COSA 6 Certifications: before and after Year 1 Year 4 Source: CRECE-COSA: significant improvements in a basket of environmental indicators and improvements over controls groups Percentage of Woman's Time on Crop % Women’s Time Spent on Crop:Work Certified vs Spent Conventional 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% FairTrade CERT - CONV Control FairTrade CERTUtz- CONVUtz control CERT Starbucks - CONV Organic CERT - CONV Starbucks Control Organic Control Benefits and Costs of VSS Benefits of VSS use may arise at different levels: • Enterprise level • Sector level • National level • International level Costs and benefits might arise at different points and levels (i.e. those bearing costs might not necessarily earn many of the benefits). Thus, governmental task to even out interests. 25 25 Level Farm National/ Sector Potential Benefits of Standards/ Certification as tools: Improve management capacities (farm/resource) Improve productivity and product quality Reduce costs Improve market access (and diversification) Longer-term relationships (w/ buyers & other farmers) Premiums- sometimes Increase export revenues Create jobs on farms Improvements in processing and services Economies of scale and innovation achieved Positive spillovers- quality and safety in domestic markets & occupational health/welfare of farm workers Enfranchise marginalized groups Enhanced soil fertility, water quality, biodiversity etc Source: Draft Decision-making guide: Trade Standards Practitioners Network (TSPN), International Institute for Environment and Development (IIED) Potential Concerns: Policy Level (Producer Countries) Market Access: Threat to market access (exclusion-valuable export/new markets) “Sustainability” used to protect domestic markets Standard-setting: Perception external non-state actors setting standards Threat to national sovereignty (exclusion from standard-setting) Whose sustainability (democratic national governments or distant consumers/brands)? Standards applicability: Standards/criteria/processes, potentially inappropiate to local situation Too stringent for producers’ and local institutions capacities Inflexibility to adapt to local realities (lack of appreciation for cultural/geographical/social diversity) Pro-active Role of Developing Country Governments 28 28 Surveillance, Supportive and Facilitating Role Governance/ Standardsetting Facilitating Investment Devising flanking/support policies Assuring policy coherence Facilitating stakeholder dialogue Pro-active Role of Developing Country Governments 29 29 Surveillance, Supportive and Facilitating Role Governance / Standardsetting Facilitating Investment Devising flanking/support policies Assuring policy coherence Facilitating stakeholder dialogue • Transparency, Inclusiveness, legitimacy, trade restrictiveness • Anti-trust • Assuring coherence between mandatory & VSS • Facilitating interoperability between VSS Pro-active Role of Developing Country Governments 30 30 Surveillance, Supportive and Facilitating Role Governance/ Standardsetting Facilitating Investment Devising flanking/support policies Assuring policy coherence • In physical infrastructure • In SMTQ (standards, metrology, testing, quality) systems & institutions • Directing donor funding accordingly Facilitating stakeholder dialogue Pro-active Role of Developing Country Governments 31 31 Surveillance, Supportive and Facilitating Role Governance/ Standardsetting Facilitating Investment Devising flanking /support policies Assuring policy coherence • Awareness raising/ training • Financial support • Information instruments/ independent evaluation of VSS • SME support Facilitating stakeholder dialogue Pro-active Role of Developing Country Governments 32 32 Surveillance, Supportive and Facilitating Role Governance/ Standardsetting Facilitating Investment Devising flanking /support policies Assuring policy coherence Facilitating stakeholder dialogue • Among government agencies dealing with VSS • Between public & private requirements (e.g. perverse incentives) • Towards donors Pro-active Role of Developing Country Governments 33 33 Surveillance, Supportive and Facilitating Role Governance/ Standardsetting Facilitating Investment Devising flanking /support policies Assuring policy coherence • Facilitating and engaging in stakeholder dialogue on development & implementation of VSS Facilitating stakeholder dialogue 34 Public-Private Cooperation: Public Find nexus Private based on (public “mandates”(business/supp lychain issues) goods) Identify roles 34 Rational for Creating UNFSS 35 35 • VSS as means to Sustainable Development, not as ends in themselves. • Contextualize VSS into the macro-economic development perspective (i.e. not only market access and market shares agenda). • UNFSS should focus on public interest & public goods related to VSS. • VSS need to be recognized as strategic policy issue (mitigating economic, food, climate and water crises). • Understood within overall life cycle of products and related services (looking at avoidance, minimization and management of ‘real’ risks). • Also of increasing importance for South-South trade.. • VSS represent a new meta-governance system for international supply chains, largely outside WTO rules. Rational for Creating UNFSS (cont’d) What is important to address is that VSS are scrutinized as: (i) proportionate to the (real) risk they claim to address; (ii) scientifically-based; (iii) that the burden of compliance is distributed fairly; and (iv) VSS should not undermine or weaken rules of the WTO’s TBT (Technical Barriers to Trade) and SPS (Sanitary and Phytosanitary) agreements. 36 36 37 United Nations Forum on Sustainability Standards (UNFSS) Objective: Effective forum for policy-makers to better understand voluntary sustainability standards (VSS) and be able to utilize VSSs as potential tools to support their own sustainable development strategies and goals. 37 UNFSS Added Value 38 38 • An unbiased and credible policy dialogue that guides and benefits from analytical, empirical and capacity-building activities. • Structured to promote “ownership” by developing countries and assure the “demand-driven nature” of UNFSS activities. • The only inter-governmental (and multi-stakeholder) forum that deals with generic and strategic issues of VSS in a consistent and pro-active way. • Capitalizes on the strengths and specialization of each of the five UN organizations that partner on UNFSS. • Better coordination of activities among UN partner organizations. 39 UNFSS Structure: Members of the UNFSS 39 Cluster of Activities of UNFSS Informed policy dialogue on developmental and marketaccess impact of VSS Analytical & empirical work (including flagship analytical report) Upon specific request from developing countries, assist with specific analysis of VSS and in implementing UNFSS recommendations 40 40 41 Activities of UNFSS (set-up) • High-level advisory board (multi-stakeholder) • Briefing sessions to consult and partner with stakeholders in building UNFSS: Several in Geneva, WTO, UNCTAD XIII China, Thailand, Panama Cameroon (with Inter. Cocoa Org.; June 24-27) Kenya (TBC) • Official launch of UNFSS- March 21-22nd, 2013 Geneva at Palais des Nations • Through consultation Advisory Panel prepared draft work plan which was discussed, adjusted and confirmed at UNFSS launch event: 41 42 Preliminary Activities of UNFSS (from launch) Action areas identified Status Decision-making tool for policy makers on VSSs Draft tool (IIED/TSPN), being further developed to adapt/validate at producer country level. Flagship report on VSSs Initial publication almost ready for dissemination (draft shared with ICCO). Impact Assessment working group Work with exisiting initiatives (COSA etc.), support interpretation of results for policy Capacity building activities Begin in pilot countries, link with exisitng initiatives- (SCAN etc). Harmonization and Working group being set-up, building on existing equivalence working group work (GOMA-organic standards/Global Gap). Emerging standard initiative working group Provide information and promote their relevance and value to Sustainable Development. National and regional Committees linked to UNFSS Under development and implementationBuild on briefings, link to UNFSS. 42 43 For more information: Website: www.unfss.org email: [email protected] Support for the UNFSS provided by: 43