Transcript Kevin Plank The Creator Of Under Armour

Kevin Plank The Creator Of
Under Armour
By Eddie Small
• Founder Kevin Plank started Under
Armour in 1996. He was a football player
with the University of Maryland. He got
tired of having to change out of the sweatsoaked T-shirts he wore under his jersey,
so he made a T-shirt using moisturewicking fabric for athletic performance. He
called it “Under Armour”.
• Kevin started out working in his grandmas
basement. By 1996, Under Armour had made
$17,000. Kevin had $100,000 in orders to fill,
and found a factory in Ohio to make the shirts.
• People began to take notice of the brand
when a front page photo of USA Today
featured Oakland Raiders quarterback Jeff
George wearing an Under Armour mock
turtleneck. Under Armour's first major sale
came when an equipment manager from
Georgia Tech asked Kevin Plank for 350
shirts. This opened a contract with N.C
State and sales began going through the
roof.
• The Reason Under Armour is so
successful is because it is the only shirt of
its kind that has moisture-wicking fabric for
athletic performance.
The stock Under Armour is doing well and I
Recommend you buy it.
• Thank you, I hope you learned a lot about
Kevin plank and Under Armour. Next time
you go to a store ask for Under Armour.
• Director
• Producer
• Editor
Eddie Small
Eddie Small
Mr.Schiff