Transcript Document

KW Advanced Agent Website Training:
Creating Custom IDX URLs, adding
hyperlinks and more.
Topics to be Covered
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How to create a custom search string to link users to a preset list of property
results.
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How to create a hyperlink using text or graphics
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How to embed videos from Youtube.com
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Adding widgets to your website using embeddable code.
How to create a custom search string to link users to a
preset list of property results.
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Using a custom IDX URL to link your customers and clients to a preset page of
results can help to improve the popularity of your website.
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A strong call to action can be used to gain the attention of Google while providing a
quick way for users to access information on homes that meet certain criteria.
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Wolfnet has made it easy to create some search options in your BackOffice.
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More advanced techniques can be applied to the Wolfnet IDX URL to build results
based on a wider variety of criteria.
Use the Wolfnet BackOffice to Generate Custom URLs
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1.) Login to your WNT BackOffice and go to “URL Search Builder.”
Click here to begin
creating simple URLs
Use the Wolfnet BackOffice to Generate Custom URLs
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2.) Enter your criteria and notice the URL changing at the top of the page.
This URL can be copied
and pasted to your
website.
Entering “townhome” for the
Property-type will add the
Command “&townhouse=Y”
to the IDX URL.
This will apply for each
of these criteria and
combinations of criteria.
Generate Custom Wolfnet URLs without using the
BackOffice
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The URL builder available in the Wolfnet BackOffice will not provide all of the possible
criteria for custom search results.
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You can create your own custom IDX URL as long as your MLS sends this data to
Wolfnet. Many MLSs do not provide all data types, so please keep this in mind when
creating your own custom URLs.
*Tip: Before creating your own search, go to your IDX search page on your website and perform the
search that you want to create a URL for. For example, all homes in Austin, TX priced between
$250k and $350k with a pool.
Make note of the amount of properties that come up and the first few listings. This will be helpful in
determining whether or not the URL you have created is correct. It can also help you to see
whether or not there are currently any listings that meet these criteria.
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Open a MS Word Doc to create and store your custom URLs.
Making note of the total
amount of properties
that meet these criteria
will help to confirm that
your URL
set up correctly.
Use the IDX
search page to
view homes that
meet the criteria
you want in your
custom search.
Generate Custom Wolfnet URLs without using the BackOffice
The basic format of the IDX URL search is:
http://www.mlsfinder.com/MLS/agentname/index.cfm?action=newsearchsession&search_field=
search_criteria
Where:
www.mlsfinder.com/MLS/agentname/index.cfm is the default format of your IDX URL.
action=newsearchsession&search_field= is the command that prompts the type of search you are
doing. This tells your browser and Wolfnet’s system that you are wanting the most current results
each time this link is accessed.
search_criteria is the specific criteria you are isolating for your custom search.
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To see this in action, look at the example of Austin, TX homes, $250k to $350k with a pool.
http://www.mlsfinder.com/tx_actris/kw_1/index.cfm?action=newsearchsession&min_price=250
000&max_price=350000&has_pool=y
Generate Custom Wolfnet URLs without using the BackOffice
Results for
http://www.mlsfinder.com/tx_actris/kw_1/index.cfm?action=newsearchsession&min_price=250000&max_price
=350000&has_pool=y
Generate Custom Wolfnet URLs without using the BackOffice
Below you will find a list of common MLS search options
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built_after=year
built_before= year
city= city_name
commercial=Y/N
commercial=Y&condo_townhouse=Y/N
duplex=Y/N
farm_hobby=Y/N
has_family_room=Y/N
has_fireplace=Y/N
has_garage=Y/N
has_golf=Y/N
has_lakefront=Y/N
has_waterfront=Y/N
lots_acreage=Y/N
max_price=dollar amount
min_price=dollar amount
min_acres=number of acres
min_bathrooms=numerical value
min_square_feet=numerical value
multi_family=Y/N
single_family=Y/N
address=street address
zip_code=zip code
property_id=ip of property based on the wolfnet listing. This is
the MLS number which usually has a 3 digit MLS code
preceding it. YOu can get this code by hovering the mouse
cursor over the listing on your website.
state=state abreviation (ex: sc)
office_only=Y/N
agent_only=Y/N
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STATE=
BUILT_BEFORE=
BUILT_AFTER=
COUNTY=
CITY=
MAX_PRICE=
MIN_ACRES=
MIN_BATHROOMS=
MIN_BEDROOMS=
MIN_PRICE=
MAX_BATHROOMS=
MAX_BEDROOMS=
MIN_SQUARE_FEET=
LISTING_STATUS=
ADDRESS=
ZIP_CODE=
PROPERTY_ID=
SUBDIVISION_TEXT= (also works for neighborhood)
SUBDIVISION= (also works for neighborhood)
AREA_NAME=
AREA_INT=
SCHOOL_DISTRICT_NAME=
STYLE=
GARAGE_SPACES=
LAKE_NAME=
TOWNSHIP=
Generate Custom Wolfnet URLs without using the BackOffice
List of common MLS search options continued
Additional Keywords:
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Property Types:
SINGLE_FAMILY=Y
LOTS_ACREAGE=Y
DUPLEX=Y
CONDO_TOWNHOUSE=Y
FARM_HOBBY=Y
CONDO=Y
TOWNHOUSE=Y
MULTI_FAMILY=Y
COMMERCIAL=Y
RESIDENTIAL_LEASE=Y
RETAIL_STORE=Y
INDUSTRIAL=Y (works for Industrial and Project Under
Development)
LOFT=Y
MOBILE_HOME=Y (works for Manufactured and Mobile
Home)
COMMERCIAL_LEASE=Y
HALF_DUPLEX=Y
SINGLE_FAMILY_DETACHED=Y
INVESTMENT=Y
BUSINESS_WITH_REAL_ESTATE=Y
MIXED_USE=Y
PROPERTY_TYPE=unit/flat
PROPERTY_TYPE=twin/semi-detached
PROPERTY_TYPE=row/twnhs/cluster
PROPERTY_TYPE=stock%20cooperative
PROPERTY_TYPE=2%20unites
PROPERTY_TYPE=loft%20condominium
PROPERTY_TYPE=tenancy%20in%20common
PROPERTY_TYPE=one%20story
Amenities:
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HAS_FAMILY_ROOM=Y
HAS_FIREPLACE=Y
HAS_GARAGE=Y
HAS_GOLF=Y
HAS_LAKEFRONT=Y
HAS_WATERFRONT=Y
HAS_POOL=Y
HAS_BASEMENT=Y
PROPERTY_VIEW=Y
HAS_OPEN_HOUSE=Y
Generate Custom Wolfnet URLs without using the BackOffice
Important things to remember:
1.) The criteria being used will only work if Wolfnet is receiving this info from your MLS.
2.) The final total properties displayed may be slightly more than with your test search. This is typically
due to the use of MapTracks, which allows you to set a default starting point for your territory,
while the custom URL will bypass any settings you have enabled on your IDX and pull all
listings from your MLS that meet these criteria.
3.) For city names or any other criteria that you enter which include more than one word, you will want
to place “%20” between each word.
For example, New York would be displayed as &state=New%20York.
4.) Use the MS Word Document to save your URLs. This can save you time in the long run, should
you need to restore a URL or if you would like to build off of an existing URL.
How to create a hyperlink using text or graphics
In-text hyperlinking
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Whether you want to provide a quickly accessed email address, a link to more
information on a specific neighborhood or to your property search, adding links in
your text can provide a quick and helpful way to link visitors to a wide array of
information.
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Your KW website admin tool gives you the ability to add these links quickly and
conveniently, using the features of your HTML based page editor.
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When combined with a signaling phrase, hyperlinks can help Google judge the
relevancy of your site based on the terms used in the phrase and where the link
leads.
---For example, Los Angeles Homes Search, with a link to a list of homes or an IDX search can be used by Google to
verify that your site should be returned when ever someone searches for these terms.
How to create a hyperlink using text or graphics
In-text hyperlinking
Adding hyperlinks to your eAgentC website can be done when using the steps below.
Before you begin, there are a few things that you will need;
1.) A copy of the URL that you will be using to hyperlink to.
2.) Decide if your hyperlink will be placed behind a word or phrase within the content of your page
or if the hyperlink will be placed behind a graphic or photo.
3.) If you will be placing your hyperlink behind an image, then please be sure that the image is has
already been uploaded to your website's photo library, (section1.3 of the website admin tool),
and can be easily accessed.
You will want to make a note of the file location for the photo prior to uploading it to the KW Agent
Website Admin Tool.
How to create a hyperlink using text or graphics
In-text hyperlinking
To place a hyperlink within text on your website:
1.) Locate the word/s or phrase where the hyperlink will be placed.
2.) Highlight the text and then use the "insert/edit hyperlink“ button on the page editor.
3.) When the hyperlink box opens, simply enter the URL for the page you are linking to.
4.) Use the "target" tab to set the hyperlink to open within the same page, new window, etc...
This will work for any page within your KW agent website or any other external website.
***NOTE: you can also use this method to insert any email address by selecting the appropriate link type.
How to create a hyperlink using text or graphics
In-text hyperlinking
1.) Locate the word/s or
phrase where the
hyperlink will be placed.
2.) Highlight the
text and then use
the "insert/edit
hyperlink“ button to
enter the URL.
How to create a hyperlink using text or graphics
In-text hyperlinking
3.) When the hyperlink
box opens, simply
enter the URL for the
page or email address
that you are linking to.
4.) Use the "target" tab to
set the hyperlink to open
within the same page, new
window, etc...
*Use this dropdown menu to
select the link
type.
How to create a hyperlink using text or graphics
Using Graphics
To place a hyperlink behind an image on your website:
1.) Insert the image where the hyperlink will be placed.
2.) Highlight the image and then use the "insert/edit hyperlink“ button on the page editor.
3.) When the hyperlink box opens, simply enter the URL for the page you are linking to.
4.) Use the "target" tab to set the hyperlink to open within the same page, new window, etc...
This will work for any page within your KW agent website or any other external website.
***NOTE: you can also use this method to insert any email address by selecting the appropriate link type.
How to create a hyperlink using text or graphics
Using Graphics
Click the
insert/edit image
button to begin.
Click “Browse Server” to
search for a photo from
your website’s photo
library.
Click “OK”
to
proceed.
How to create a hyperlink using text or graphics
Using Graphics
1.) Once your
image appears in
the page editor,
place it where you
like, then click on
the image so that
it is highlighted
2.) From here,
repeat the
steps of adding
a hyperlink
with text.
3.) Click “Save.”
Then preview your site to
confirm that the link goes
where you intended.
How to embed videos from Youtube.com
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To embed a streaming video to your website:
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1. Upload your video to http://youtube.com/.
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2. On YouTube, you’ll see that the code is available in the “Embed” field. Highlight the embed
code and then right-click to copy it.
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3. Log in to your website admin tool and locate or create the page where you want to embed the
video.
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4. Click the "source" button on the toolbar of the text editor and you’ll see the source code that
already exists for that page.
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5. Put your cursor within the code in the location on the page that you'll want this video to display,
right-click and choose “paste”.
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6. Click the save button and preview your site.
How to embed videos from Youtube.com
Click here to customize the
appearance of the video
player. Select the color
scheme and player size. Also
note the additional settings.
On YouTube, you’ll see that
code clearly available in the
“Embed” field. Copy that
code to the Windows
clipboard or an MS Word
page.
Embed code will look similar to this:
<object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/6O-UFD5qHI&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param
name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/6O-UFD5qHI&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true"
width="640" height="505"></embed></object>
How to embed videos from Youtube.com
4.) Click the save button
and preview your site.
1.) Click the "source" button on the toolbar of the
text editor.
2.) Put your cursor within the code in the location
on the page that you'll want this video to display.
3.) Right-click and choose “paste”.
Adding widgets to your website using embeddable code.
Steps on adding HTML Code/Widgets to Your eAgentC Website –
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The Widget must provide you with html code to embed into your website. Find and copy the
code. Depending on the site, it may be called HTML, Source Code, Embed Code or
something similar.
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Go to the desired step on the agent website admin tool with the text editor that you intend to
embed the code to, (step 3.7 to add a new page specifically for that widget).
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HINT – (not necessary) – type a word into the text editor before you begin as a place marker
and hit save (example: type 'Place Widget Here', so when you click 'Source' you can easily
find it)
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To add the code: Click the Source button on the toolbar. Place your cursor in the desired
spot and paste the code– if you typed the place marker word, hit Ctrl+F to find the word –
highlight the word and paste the code over it.
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Click Source again, you widget should appear.
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Save your changes and make sure it is placed correctly on your website. HINT - it may help
to create a table to keep the widget it its desired location on the page.
Thank you for joining us!
We hope you have enjoyed this training.
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A brief survey will be sent out shortly after today’s webinar. Please take this
opportunity to share your thoughts about this webinar.
Your feedback is welcomed and is used to gauge the success of these webinars.
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For general info about the information covered today, please visit KW Support’s
searchable support site, http://answers.kw.com.
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If you have specific questions related to today’s webinar, please send them to
[email protected], Attn: Colin Chisholm.
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Thanks again for joining us!
KW Avanced Agent Website Training:
This concludes“Creating Custom IDX URLs,
adding hyperlinks and more.”