Transcript Slide 1

MEMBER-GET-A-MEMBER
200 New
Members
2012
RECRUITMENT CAMPAIGN
Goal 2012
113 New
Members
2011
53 New
Members
2010
TNA Membership Products
Tri-level membership in ANA/TNA/Districts
gives you the opportunity to influence nursing at
every level – national, state and local.
Tri-Level Dues – Includes ANA/TNA/District
• Full – applies to all full time employed RNs
• ANA Dues - $138
• TNA Dues - $150
• DNA Dues - $5 - $50
• TOTAL
$293 - $338*
50% Dues ($146.50 - $169*)
• All RNs who work less than 20 hours per week
• All RNs who are unemployed
• All RNs who are full-time students for a higher
degree
• All RNs over 62 years of age and earning social
security in addition to working
• New graduates who join within 6 months of
their graduation
25% Dues ($73.25 - $84.50*)
• All RNs over 62 years of age who are fully
retired
• All RNs who are fully disabled
All dues can be paid in
full by check or credit
card or by monthly
drafts by check or
credit card
TNA Direct Membership
For many registered nurses, influencing nursing
in Texas where they practice is their main
interest.
TNA offers the TNA Direct Membership. Pertinent
to everyday practices in Texas, TNA Direct is a
great choice for RNs who are interested in
influencing nursing practice but have limited
time or resources for full involvement.
TNA DIRECT – State Membership Only
$99.00 per year
$8.25 per month
Why should you recruit members to TNA Direct if
your district doesn’t benefit?
 Increasing TNA’s membership base increases our
voice with legislators, state agencies and other
stakeholders in the health care arena – regardless of the
individual’s membership level.
 Because of the low cost it’s a great way to get nurses
started on their professional membership path – and
once they become more familiar with the association
hopefully they’ll want to increase their involvement at
the local and eventually national level.
Tri-Level
• Full membership rights &
privileges of ANA/TNA/District
• Right to vote for and hold any
elected position
• Right to serve on any
appointed committee/task
force/ad hoc group
• Right to serve as a delegate to
TNA or ANA
• Member discounts at all levels
TNA Direct
• Membership rights &
privileges of TNA
• Right to vote for regional
board members
• Right to serve on any
appointed committee/task
force/ad hoc group at TNA
• Right to serve as a delegate to
TNA**
• Member discounts for TNA
products and conferences only
*Apportionment of delegates at 1/3 trilevel members
7/21/2015
11
2012 Member-Get-A-Member
Campaign
January 1 – March 31
District Champions
 Present the Program to the district membership
 Be the point person for district members
 Work with district to create opportunities for
recruitment
 Provide periodic encouragement to members to
participate – might be emails, phone calls, article
in district newsletter etc.
 Report district’s success to members
Individual Member Incentives
Members who recruit a new TNA/ANA/District
member will receive a $25.00 cash reward for
each new member recruited (payable after
May 1, 2012)
Grand Prize
$700.00 Value
Registration and Hotel
12th Annual Nursing Leadership Conference
September 20-21, 2012
Austin
*travel to/from Austin winners expense
 One entry into a Prize Drawing for every
member recruited (either Tri-Level or TNA
Direct)
2 $250 Southwest
Airline Gift Cards
3 $200 Kindle Fire
5 $50 Visa Gift Cards
Special TNA District Prize
 The TNA District with the largest proportion of
membership growth resulting from the
campaign will win the opportunity to have TNA
headquarters staff in Austin co-design, copromote, manage and present a special
presentation in the winning District.
TNA Direct members recruited during the campaign will count
toward the totals of the TNA District in which they live.
With participation in the Member-Get-AMember 2012 campaign, every NEW member
will receive a TNA lapel pin.
Every recruiter will receive a TNA lunch tote.
Capturing Recruiter Information
Paper Applications
Online Applications
TNA/ANA/District
TriLevel Membership
TNA Direct
Membership
Join ONLINE. Note: When applying online for
Tri-Level membership, you will be redirected to
the ANA Web site for membership processing.
Join ONLINE using a credit card.
Join by Mail or Fax - download a membership
application.
Join by Mail or Fax – download a membership
application.
Give us a call – 800.862-2022
Give us a call – 800.862-2022
Membership Eligibility
To be eligible for Tri-Level membership or TNA Direct membership you must have been granted a
license to practice as a registered nurse in a state, territory, possession or District of Columbia of the
United States, and not have had your license under suspension or revocation at any time.
• Online Application – ANA/TNA or TNA Direct
 Nurse will select the appropriate application
from either the ANA or TNA website
There is a space on the form for the new
member to indicate who recruited them.
Once completed and submitted TNA staff will
receive a daily email report for tracking
purposes.
• Paper Applications – Tri-level or TNA Direct
 Recruiters will be provided a downloadable
application form from the TNA website that
allows them to type in their name in the
“recruited by” area and print as many copies
as they’d like, or
Add their name to the “recruited by”, save,
and email to potential members who can fill it
out and print and mail to TNA.
 You can write your name on applications as
you distribute, or make copies to distribute
TNA staff will capture the recruiter
information before they forward the application
to ANA for processing.
If the application goes directly to ANA, the
ANA staff will email the recruiter information to
TNA.
Suggestions for a winning recruiter!
Presented by Jonathan Wolfarth
2011 MGM Grand Prize Winner
JUST ASK!
• “Might you be interested in joining the ANA/TNA?”
while handing/offering an application.
• “May I give you an application?”
while handing/offering an application.
• Include a list of upcoming District meetings.
• Many were please to be asked.
• Many had wanted to join
but just hadn’t gotten around to it.
NO?
NO is OK.
“Thank you for considering it. Maybe another time.”
“Here’s an application in case you change you mind.”
while handing /offering an application.
KEEP ASKING!
KEEP HANDING OUT APPLICATIONS!
BE PREPARED. MAKE IT SIMPLE. MAKE IT EASY
• Always have lots of applications with you.
You never now when you’ll have an opportunity
to ask someone to join.
• “May I fax and/or mail the application in for you?”
• “May I give you an envelope and/or a stamp?”
• “May I come by later or another time
to pickup the application?”
QUESTIONS?
• It’s OK not to know all the answers.
• “I don’t know.
• I’ll find out and get back to you.”
Follow-up!
Why should I join? What’s in it for me?
ANSWERS
•“Help insure a better future for our profession,
for our careers, and for our patients.”
•“One of the biggest and most significant values
is to support the future of nursing.”
•“The ANA/TNA represent, support, and lobby for nursing at
the state and national level."
•“They help pass nursing friendly legislation.”
•FIND AND SAY IT IN YOUR OWN WORDS.
Why should I join? What’s in it for me?
Joining allows you to:
•Be Heard: advocating for you and your patients
•Make a difference: at the State Level through your State
Nurses Association
•Save Money: discounts and privileges for members
•Promote Yourself: professional development tools
and opportunities
•Stay Informed: publications that keep you current
•Influence Decisions: becoming involved
•http://nursingworld.org/JoinANA/ANA-State-Membership.aspx
BUDDY UP
WITH ANOTHER MEMBERSHIP CHAMPION
• Check in with each other.
• Support and encourage each other.
• Share ideas, suggestions, successes, and challenges.
HAVE FUN!
THANK YOU
&
GOOD LUCK!
Questions, thoughts, ideas, and/or suggestions:
Jonathan Wolfarth
[email protected]
Don’t Forget to Tell Your Story
Nothing is more powerful than a testimonial!
 Was there a time you were “in the know” because
you are a member of TNA?
 Were you ever able to assist a co-worker with an issue
because TNA kept you abreast of the issues?
 Did you impress your boss by being on top of the
issues before your colleagues?
 Was Leadership Conference one of your best learning
experiences ever?
 Did Nurse Day at the Capital open your eyes to the
bigger nursing picture?
 Was TNA’s support of the Winkler County Nurses
inspirational to you?
These are common themes we hear from our members
who continue their membership year after year – so
DON’T FORGET TO TELL YOUR
STORY!