Transcript Market Research for University Housing at The University

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Needs Assessment
Study Findings
Northeastern
Maryland Higher
Education Advisory
Board
Presented by:
R. Raymond Thompson, Ph.D.
Wednesday, December 10, 2014
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Assess Higher Education Needs of Region (NE MD)
 Review market profile (Harford & Cecil Counties)
 Update current program availability (University Center)
MGT OF AMERICA, INC.
Overview of MGT Assignment
 Gather input from key stakeholders (community leaders, UC
partners, major employers, APG)
 Identify unmet needs
 Identify critical issues
 Report findings and conclusions
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 Three distinct markets:
− Cecil County
− Harford County
− APG
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Market Profile
 Target populations:
− Traditional age students
− Non-traditional age students
− Workers affiliated with APG/DOD
− All other workers
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Population Estimates and Projections
through 2025
Maryland
Growth 2000-2010
% Growth 2000-2010
Growth 2010-2025
% Growth 2010-2025
Growth 2000-2025
% Growth 2000-2025
477,066
9%
656,198
11%
1,133,264
21%
Cecil
County
15,157
18%
16,192
16%
31,349
36%
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Market Profile: Population Projections
Harford
County
26,236
12%
20,274
8%
46,510
21%
Source: Maryland Department of Planning, 2013.
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2012 Per Capita Income for
Maryland, Cecil, and Harford County
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Market Profile: Per Capita Income
Source: U.S. Census Bureau, Quick Facts, 2014.
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2012 Educational Attainment
Population 25 Years and Older
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
17%
20%
8%
12%
8%
13%
20%
8%
6%
72%
59%
57%
Maryland
No college degree
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Market Profile: Educational Attainment
Cecil County
Associate's Degree
Harford County
Bachelor's Degree
Graduate Degree
Source: U.S. Census Bureau, 2012 American Community Survey 1-Year Estimates.
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High School Enrollment Trends and Projections
2012 through 2022
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Market Profile: High School Enrollments
Source: Maryland Department of Planning, 2013.
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Cecil County Pipeline and
College-age Population Growth Through 2025
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Market Profile: Population Profile
Source: Maryland Department of Planning, 2013.
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Harford County Pipeline and
College-age Population Growth Through 2025
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Market Profile: Population Profile
Source: Maryland Department of Planning, 2013.
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● Third largest workforce center by population in the State
of Maryland.
● Civilian dominated organization focused on testing,
research, and development.
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Market Profile: APG Population
● More than 80% of APG’s workforce lives in Harford,
Cecil, or Baltimore County.
● Growth from BRAC 2005 brought the number of jobs on
post to nearly 22,000, with another 6,000 off-post
positions in the region.
● Army 2020 Force Structure Realignment Scenario
potential impact on local region.
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Market Profile: Susquehanna WIA Commuter Patterns
Where do local
residents work?
n=145,813
Source: Maryland Department of Labor, Licensing and Regulation, 2014.
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MGT OF AMERICA, INC.
Market Profile: Susquehanna WIA Commuter Patterns
Where do local
workers live?
n=89,757
Source: Maryland Department of Labor, Licensing and Regulation, 2014.
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● Distinct markets and population segments in NE MD
● UC’s educational role and focus
● Towson University relocation to HCC
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Key Points from Stakeholder Interviews
● Access and collaboration with APG
● Advantage APG partners
● Regional engagement of Maryland institutions
● Changing workforce needs in the region
● Cecil College and Harford Community College
responsiveness
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Occupational Openings* by Category
Requiring an Advanced Degree
2010 to 2020
* Susquehanna
MGT OF AMERICA, INC.
Market Needs: Occupational Projections
WIA
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Occupational Openings* by Category
Requiring a Bachelor’s Degree
2010 to 2020
MGT OF AMERICA, INC.
Market Needs: Occupational Projections
* Susquehanna WIA
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Occupational Openings* by Category
Requiring an Associate’s Degree
2010 to 2020
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Market Needs: Occupational Projections
* Susquehanna WIA
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Active UC
Partner
Cecil College
Central Michigan University
Excelsior College
Florida Institute of Technology
Frostburg State University
Harford Community College
Johns Hopkins University
Morgan State University
Notre Dame of Maryland University
Penn State University – World Campus
Strayer University
Towson University
University of Delaware
University of Maryland College Park
University of Maryland University College
University of Phoenix
Wilmington University
Active APG
Partner
NMHEAB Member
Longstanding
New
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
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Local Educational Providers
X
X
X
X
X
X
X
X
X
X
X
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● Programs available:
− Business (B.S., B.A., B.S./B.A., M.A.)
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University Center Profile
− Cybersecurity (B.S.)
− Education (B.S., B.A., M.S., M.A.)
− Engineering (M.S.)
− Nursing (B.S., M.S.)
− Psychology (B.S./B.A.)
− Sociology/Criminal Justice (B.S./B.A., M.S.)
− Technology (B.S./B.A., M.S.)
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Graduate Level
Informational Technology, Computer and Network Systems, Communications Technology, and Cyber Security
Physical Sciences, including Chemistry and Material Sciences
Educational Administration, Curriculum, Assessment
Engineering Specialties including Mechanical, Electrical, Computer Software, Power and Energy Systems
Business Management and Operations
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Programs for Consideration
Baccalaureate Level
Computer Systems, Networks, Information Technology, Communications Technology
Cyber Security
Business Management, Marketing, Finance, and Communications
Nursing BSN
Logistics and Supply Chain Management, Procurement, and Government Contracting
Project Management
Additive Manufacturing
Teacher Education
Engineering
Chemical and Biological Sciences
Two-Year/Associate Level
Nursing and Allied Health Professions
Early Childhood Education
IT and Engineering Technicians
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In order to better serve the needs of Northeastern
Maryland:
 Leverage current and historical collaborations between
members of NMHEAB.
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Issues for Advisory Board Consideration
 Encourage collaboration with the University Center.
 Maintain a consolidated inventory of local degree
programs and continuing education opportunities.
 Differentiate higher education and training needs of
various regional sub-populations.
 Develop a consolidated marketing and communication
strategy (NMHEAB + UC).
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 Promote utilization of the MOU agreement and newly
established processes in developing the joint UC/APG
Cyber Security programs.
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Issues for Advisory Board Consideration
 Encourage APG commands to compile/share lists of
potential education and training needs.
 Advocate for further review of governance structure,
staffing, and resources available to the University
Center.
 Explore additional funding/revenue generating
opportunities for the University Center.
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QUESTIONS
&
COMMENTS
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