Transcript KARAKTERISTIK LINGKUNGAN BISNIS GLOBAL

Johny Setyawan, Universitas Gadjah Mada
PELAJARAN
DARI
MASA DEPAN
Drs. Johny Setyawan, MBA
UNIVERSITAS GADJAH MADA
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Johny Setyawan, Universitas Gadjah Mada
TUJUAN PENYAJIAN
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Membuka cakrawala audiens tentang:
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Silent revolution yang sedang terjadi
Karakteristik jaman teknologi informasi
Karakteristik jaman bioekonomi
11 Pelajaran dari masa depan
Rekomendasi
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Johny Setyawan, Universitas Gadjah Mada
THE
SILENT REVOLUTION
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C
THE
ECONOMY
CYCLES
B
EV: C>B>A
Time: F<E<D
A
D
1800
1970
E
Today
F
Time
2020
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THE ECONOMY CYCLE
Time
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THE PERSONAL COMPUTER
SILENT REVOLUTION
TIME
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1970
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UNTHINKABLE
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1980s
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EMERGING
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Today
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UBIQUITOUS & SMALLER
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2005
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WIRELESS
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2020s
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INVISIBLE
Johny Setyawan, Universitas Gadjah Mada
JAMAN
EKONOMI INFORMASI
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DRIVERS
INDUSTRIAL ECONOMY AGE
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Keamanan &
stabilitas
Mekanisasi
Spesialisasi &
produktivitas
INFORMATION ECONOMY AGE
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Globalisasi &
deregulasi
Communication
tech.
Computer
technology
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RESOURCES
INDUSTRIAL ECONOMY AGE
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Raw materials
Real estate
Cheap labor
INFORMATION ECONOMY AGE
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Information
Knowledge
Skills + ideas
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SUCCESS FACTORS
INDUSTRIAL ECONOMY AGE
Knowledge
 Experience
 Management
 Productivity
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INFORMATION ECONOMY AGE
Skills
 Attitude
 Leadership
 Focused
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PERBEDAAN
INDUSTRIAL AGE “CULTURE”
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Structured & predictable
Economy of scarcity
Learn a skill
Security
Job preservation
Capital equipment
Status quo
Hierarchical regulated
Zero sum
Haves vs. have nots
INFORMATION AGE “SPIRIT”
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Chaos and disorder
Economy of plenty
Lifelong learning
Risk-taking
Job creation
Intellectual capital
Speed and change
Distributed & networked
Win-win
Haves vs. want nots >> the
economics of attitude >> it’s
your choice, your call. It’s not
up to someone in central
power anymore
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JAMAN
BIOEKONOMI
Johny Setyawan, Universitas Gadjah Mada
JAMAN BIOEKONOMI
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Merupakan the second information revolution.
Enablers:
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Bandwidth and internet technology >> World wide digital
skin (billions of interconnected devices, e.g. the
integration PC w/t digital cell phone; that will create a
ubiquitous nervous system for the planet) >> Lightspeed,
wireless, invisible communication and interconnection
24x7x52 >> The butterfly effect.
Nanotechnology >> Miniature technology (size of one
billionth millimeter) >> PC will be manufactured atom by
atom, molecule by molecule, to be embedded wherever,
whenever, dan in whoever. >> imagine internet/web server
implanted under your skin which can remind your for
incoming e-mail directly via your nervous system to your
visual cortex for instant viewing---perfectly, no matter
what the quality of your eyes .
Biotechnology >> Genetic engineering >> Each DNA
molecule contains 3 billion bits of information, the
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JAMAN BIOEKONOMI
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Market power (flow of capital) is moving
from the giant conglomerates (a few
thousand wealthy family) to the individual
consumer (hundreds of millions of
individual investors/wallet votes).
Forever changing in how people work,
network, and access information.
The value of any electronic device
increases exponentially as it connects to
the world’s digital skin; example: door
bell which can relate to HP when
someone push its button will become a
very valuable electronic device.
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NEAR FUTURE CHANGE
BROADCAST RADIO & TV
IN INDUSTRIAL AGE
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INTERNET RADIO & TV
IN INFORMATION AGE
 Any content on demand
Same content to
everyone
 Any time
At the same time
 One copy
Multiple copies
 Direct purchase by
consumers from internet (no
Licenced by
more channels; no more
intermediaries (the
CNN, BBC or CNBC)
channels)
Very limited consumer  Perfect consumer choice of
content and advertising
choice of content and
advertising
Requires an abundance of bandwidth
Johny Setyawan, Universitas Gadjah Mada
THE LESSONS
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LESSON #1 FROM THE FUTURE
“Information and ideas
fuel the new global
economy!”
“Pure knowledge is
worthless. Skills and
ideas are everything.”
(Wolfgang Grulke)
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LESSON #2 FROM THE FUTURE
“Biotechnology is the
second information
revolution!”
“Information professionals, rather
than biologists, are creating an
economy that will have more a
profound impact on our world
than anything seen in the Digital
Age.”
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LESSON #3 FROM THE FUTURE
It is the “personal” age!
“As the focus of the new economy shifts
from centralized control to individual
responsibility, everything from
computing to healthcare to
manufacturing to energy production will
feel the benefits of decentralization.”
(Wolfgang Grulke)
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LESSON #4 FROM THE FUTURE
Leadership can be widely
shared!
“Organizations are beginning to
resemble flocks of birds, as
individuals take turns to
determine direction and lead
aspects of the enterprise.”
(Wolfgang Grulke)
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LESSON #5 FROM THE FUTURE
Fractal/non-linear behavior
is the norm!
“Don’t be afraid of chaos. It’s
just biological behavior.”
(Wolfgang Grulke)
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LESSON #6 FROM THE FUTURE
The “unknown” is the realm of
all possibilities!
“Uncertainty presents a moment of
real freedom. Leave the baggage of
experience behind. Take a giant leap
into the Great Unknown.”
(Wolfgang Grulke)
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LESSON #7 FROM THE FUTURE
Eat yourself---become your
own worst nightmare!
“Don’t wait for new competitors to
show you how customers ought
to be serviced. Do it yourself,
while you can still afford it.”
(Wolfgang Grulke)
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LESSON #8 FROM THE FUTURE
You can no longer learn just
from experience!
“The faster things change, the
less relevant experience
becomes. You must learn from
the future.”
(Wolfgang Grulke)
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LESSON #9 FROM THE FUTURE
Don’t compete!
“We’re living in the most
competitive market in history. So
don’t compete! Find white-space
opportunities in which you have
no competitors.”
(Wolfgang Grulke)
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LESSON #10 FROM THE FUTURE
It’s one world, one mind,
one time!
“Our planet is wrapped in a digital
skin, uniting all people, with one
internal clock that runs 24x7x52. Use
the entire global resource base. Beat
to your customers’ drum.”
(Wolfgang Grulke)
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LESSON #11 FROM THE FUTURE
“Tomorrow is a
matter of choice.”
“Make it yours by
focusing on it
decisively.”
(Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
REKOMENDASI
Be Literate !
Speak English !!
Get Wired !!!
Be Wireless !!!!
Be Invisible !!!!!
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Johny Setyawan, Universitas Gadjah Mada
So help us
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GOD !