Transcript What Is Communication?

The communication
process
model
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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An individual has an idea to
communicate
SENDER
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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The idea is encoded
SENDER
Perception
 Self-concept
 Family
 Culture
 Skills
 Feelings
 Attitudes
 Values
Individuals encode ideas according to their
own unique perceptions
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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The encoded idea is sent in a
message
SENDER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
MESSAGE
RECEIVER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
To a receiver who decodes it according to
different individual perceptions
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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The receiver responds with
feedback
SENDER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
MESSAGE
FEEDBACK
RECEIVER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
Feedback helps to ensure that the message
received has been decoded correctly
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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Channel - the means of
conveying the message
SENDER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
CHANNEL
MESSAGE
FEEDBACK
CONTEXT
RECEIVER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
Context - the situation, environment or
circumstances of the communication
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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Interference
SENDER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
CHANNEL
MESSAGE
INTERFERENCE
FEEDBACK
CONTEXT
RECEIVER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
Interference changes or distorts the message
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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The communication process
is continuous…
CHANNEL
SENDER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
MESSAGE
MESSAGE
MESSAGE
INTERFERENCE
FEEDBACK
FEEDBACK
FEEDBACK
RECEIVER
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
CONTEXT
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia
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