Transcript Wisconsin Statewide Initiative

Wisconsin’s Effort
M. Raina Zwadzich
Julia Sherman
Wisconsin's Parents Who Host Partners
Department of Children & Families
Department of Health Services
Department of Public Instruction
Department of Transportation
WATODEN
Alliance for Wisconsin Youth
Wisconsin Clearinghouse for
Prevention Resources
Community Coalition &
Law Enforcement
Provide: Broad based community support
Implementation of public information campaign
Media advocacy effort
Community support for alcohol age compliance checks
or party patrols
Receives: Materials
Overtime reimbursement for police/sheriff
Training & web based support for coalition & police
Radio advertising (for the public information campaign)
Our Plan
Remind adults it is illegal to
pour, purchase or provide
alcohol to underage youth.
Cooperate with law
enforcement to punish adults
who provide alcohol to youth.
Support community alcohol
age compliance checks.
Media Advocacy Answers 3 Questions:
1. What is the problem you are highlighting?
Adults who illegally purchase, provide or pour
alcohol for youth other than their own children.
2. Is there a solution to it? If so, what is it?
Adults who understand and respect the law will
not allow illegal underage drinking in their home.
Those who violate the law should expect legal
consequences. Adults expect family and friends
to respect the law and not provide alcohol to
youth.
3. Who can make the solution possible?
Our community and no one else. When
people believe that purchasing, pouring or
providing alcohol for underage youth is both
illegal and unacceptable, that it will not be
tolerated and will be reported to authorities, the
problem will be controllable.
Radio advertising on the
Wisconsin Radio
Network will support
local public information &
media advocacy efforts.
Law Enforcement’s Role
1. Serving alcohol to any
underage individual except
your child is illegal.
2. Alcohol consumption by
youth presents an
immediate hazard to both
the child and community.
3. The goal is to deter the
intentional purchasing,
pouring or providing alcohol
for youth.
Comprehensive
Alcohol Risk
ReDuction
CARD Program
Wisconsin’s alcohol age compliance
check program
WINS & CARD
WINS
1. Goals: Reduce youth
access to tobacco
2. State Compliance
Program. Preparation
for annual Synar check
which impacts federal
funding.
3. Tobacco use presents a
serious long term health
risk to youth.
CARD
1. Goal: Reduce youth
access to alcohol.
2. Law enforcement
program.
3. Underage alcohol use
presents a clear and
immediate danger to
the youth, their health &
the community.
Alcohol age compliance checks identify
retailers who sell alcohol to underage
youth and encourages compliance with
existing law.
These are not stings. Retail outlets are
notified in advance about upcoming
compliance checks.
Parents, older
siblings and other
adults should not
purchase pour or
provide alcohol
for youth.
No one has the
right to endanger
another person’s
child. Report
underage drinking
parties to the
police.
Make it family
policy to report
underage drinking
to the police. It
teaches youth to
respect the law
and keeps
everyone’s children
healthy & safe.
Help us
prevent and
reduce
underage
drinking.
Keep prom,
graduation
and summer
fun alcohol
free and safe
for our youth.
This year:
50+ community coalitions operating public
information campaigns, alcohol age compliance
checks and media advocacy.
2010 commitment to operate the campaign.