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Network Anything. Network Everything. Take the Power of the Network to More People, More Places, and More Things UPnP Summit Networked Devices in Billions 16 By 2010 95% of networked consumer devices will not be computers. 14 14.2 BILLION DEVICES 12 10 8 6 4 2 Computers Other Devices 0 2002 2003 2004 2005 2006 UPnP Summit 2007 2008 2009 2010 Source: Forrester Consumers: Networked devices and services are important. Somewhat Important 18% Not Important 6% Don't Know 2% Important 25% Imperative 14% Very Important 35% UPnP Summit Source: Harbor Consumers: Solutions are valuable not just hardware. UPnP Summit Source: Harbor Research Driving Factors Consumer Networking Business Media Distribution Personalized Content Aggregation Content available anywhere inside and outside the home, using the home network, the Internet, and mobile storage. Relevant information collected and associated with music, photos, video, and other content, displayed in a consistent way on all devices. Integrated Device Control PCs and devices functioning together as a uniform, automated system, abstracting device-specific control semantics. Distributed User Interface Consistent user experiences securely available anywhere inside and outside the home through the Internet. Secure Managed Services Allowing trusted companies to provide reliable services through networked PCs and devices. UPnP Summit Basic Steps to deliver a networked device 1. Networking hardware integration 2. Mainstream protocol support 3. Embedded software/firmware development 4. Integration with external devices and/or services UPnP Summit We have: Network hardware UPnP Summit We have: The protocol UPnP Summit Embedded software is too hard Steep learning curve for each platform Operating Systems: wondrous variety with no standards Compilers and build tools: Often limited by platform Debugging tools: range from command line to graphical Architecture limitations Floating point Persistent storage 16/32 bit Huge barrier to portability across different platforms Solutions are locked into a single product line Need embedded systems expertise Prevents adoption and innovation UPnP Summit Embedded Systems Case Study B-2 Bomber (circa 1980) $500MM each 136 Microprocessors Quad redundant systems Avionics and Software upgrade: Declined by Congress “Industry is already two new issues of hardware and software ahead (as it) often takes as long to state a requirement for a new system, get it designed, out on contract, and installed.” Gen. Michael E. Ryan, Air Force Chief of Staff. UPnP Summit Consumer case study • Think of your own home • When was the last time you purchased or replaced: • Major appliance? • Small appliance? • Television? • Stereo Receiver? • How many devices with processors do you have? • My house = 253 “mostly” networked • How many of you would buy a networked appliance today? • What if you purchased two or more networked devices? • Would you expect them to work together? UPnP Summit A “Device Server” development platform is needed Provides a “desktop” style development environment Reduces the barriers to adopting embedded platforms Works with new and legacy devices Consolidates user experiences Augments peer to peer interaction Integrates with emerging network applications UPnP Summit An “Out of the box” Experience for the Networked Home Services SYS® Application Software Internet .NET UPnP and Legacy Bridging Device Control Media Management Object Database Dynamic UI Installer Friendly Customizable Auto Detection Common Driver Model Accessible UI Extensible Works out of the box Etc.. UPnP Summit Database Access New Languages SOAP/XML Web Services Passport Many Developers News Weather Shopping Email Media Health and more… Extended device networking demonstration Providing an “out of the box” consumer experience Distributed Media UPnP Summit So what if it was as easier to develop UPnP firmware? Much easier… UPnP Summit Using great developer tools… UPnP Summit Wizards… UPnP Summit Templates… UPnP Summit Protocols… UPnP Summit Processors and networks… UPnP Summit Develop and debug “on” the device… UPnP Summit And deploy it… UPnP Summit Wouldn’t that be great? UPnP Summit The ramp has started US Consumer Homes: 27MM will have networks in 2004 6MM Wi-Fi nodes this year 33MM Wi-Fi nodes by 2006 253 My house UPnP Summit Source: Cahners Instat Evidence: CompUSA Direct to consumer business 40 Digital Living Centers –Entertainment –Energy Management –Security –Remote access –Structured wiring 200+ Endcap displays –Home Entertainment UPnP Summit Founded in 1989 to provide network connectivity for terminals and printers Sales, support and manufacturing in Asia, Europe, United States Growing Annual Sales from $50MM Embedded Ethernet Market and technology leader for Device and Console servers Market maker for Home and Building Automation Software Our Products in Millions of networkenabled devices Over 20,000 satisfied customers worldwide Lantronix Headquarters, Irvine California NASDAQ: LTRX UPnP Summit