Transcript Presentation Title - E-LIS

Social Metadata for Libraries,
Archives and Museums.
Research findings from the RLG Partners
Social Metadata Working Group.
Rose Holley
[email protected]
Libraries Australia Forum
Canberra
October 20, 2010
Karen Smith-Yoshimura
[email protected]
http://www.oclc.org/research/activities/aggregating/
Terminology:
What are we talking about?
Social media/networking
Ways for people to communicate online with each other e.g. Twitter,
Facebook, Blogs.
User Generated Content (UGC)
Things produced by users rather than owners of the site e.g. image,
video, text AND metadata – tags, comments, notes.
Social Metadata
Additional information about a resource given by online users e.g. tags,
comments.
Social Media Features
Interactive features added to a site that enable virtual groups to build
and communicate with each other and social metadata to be added.
Social Engagement
User interaction online e.g. communication between users, from users to
site owners, from users with objects/resources.
Web 2.0
Online applications that facilitate interactive rather than passive
experiences.
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Social Metadata Working
Group Focus
• User contributions that can enrich the
descriptive metadata created by
libraries, archives, and museums.
• Issues that need to be resolved to
communicate and share user
contributions on the network level.
Rose Holley and Karen Smith-Yoshimura
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Woohoo!
I have a job!!!
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
(Adapted from)
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I’m a man
of few
words…
Tweet!
Dudes, we are
ON THIS!!!
Let’s start engagin’!!!
I call dibs on the
Library blog.
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
(Adapted from)
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Crickey!
I don’t know
what I’m doing!!!
All systems engage!
Engage, full throttle.
Mission commence.
We have liftoff!
We have liftoff!
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
(Adapted from)
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They’re tagging &
commenting too!
Oh my! Look at all the new
visitors to our website!
and all of our FaceBook friends!
Hot Damn, we even have
comments on the blog!
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
(Adapted from)
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Oh wow.
How am I going to
measure social
engagement impressions and
eyeballs?
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
(Adapted from)
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How long
will all this
analysis take?
It’s all a process
of elimination, really.
Isolating patterns,
quantifying deltas,
proving ad-hocs…
Then all we
have to do is figure
out what works, what
doesn’t, and give
our recommendations
to the captain...
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
Rose Holley and Karen Smith-Yoshimura
(Adapted from)
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The Wild West of
Social Metadata for
Libraries, Museums
and Archives
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Don’t do it…
Do it with caution….
Experimentation…..
Do a bit of everything – the
‘WILD WEST’ – no rules
• Now: Review what we learnt
and consolidate - plan for
future, structure.
“With a gay bandanna around his neck, the modern cowboy
presents a vivid picture in boots and spurs, and is just as
skilful as an old time ‘puncher’”.
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Our Research Aims
~20 QUESTIONS…
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Objectives of Social Metadata?
How we measure success?
What UGC is of most value?
Good examples of sites?
Best practice – policy, guidelines?
Staffing?
Moderation?
Taxonomies and vocabularies?
Integration/sharing of social metadata?
Software, technology, functionality?
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Who we are:
21 staff from 5 countries
• Drew Bourn, Stanford
• Douglas Campbell, National
Library of New Zealand
• Kevin Clair, Penn State
• Chris Cronin, U. Chicago
• Christine DeZelar-Tiedman, U.
Minnesota
• Mary Elings, UC Berkeley
• Steve Galbraith, Folger
• Cheryl Gowing, U. Miami
• Rose Holley, National Library
of Australia
• Rebekah Irwin, Yale
• Lesley Kadish, Minnesota
Historical Society
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Helice Koffler, U. Washington
Daniel Lovins, Yale
John Lowery, British Library
Marja Musson, International
Institute of Social History
Henry Raine, New-York
Historical Society
Cyndi Shein, Getty
Ken Varnum, U. Michigan
Melanie Wacker, Columbia
Kayla Willey, Brigham Young
Beth Yakel, U. Michigan, School
of Information
Staffed by Jean Godby, John MacColl,
Karen Smith-Yoshimura
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Our Method and Process
• Identify questions
• Find websites relevant for GLAM and review (76 sites)
• Read, listen, observe and share (200 items)
• Develop questionnaire for website managers and send
out
• Analyse results (42 returned)
• Discuss all findings and write up
• Develop recommendations
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Our Techniques and Timing
• Timeline 2009 - 2010
• Sub working groups
(timezones and interests)
• Teleconferences
• Basecamp – project
management and
collaboration software
tool
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Basecamp
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Our Results
Report 1 – Website reviews, and use of third
party sites (150 pages)
Report 2 – Analysis of website manager survey
results (50 pages)
Report 3 – Recommendations for social
metadata and bibliography
Expected date of publication: November 2010
NOW FOR THE PREVIEW….
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http://www.waisda.nl/homepage.do
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http://www.vam.ac.uk/things-to-do/wedding-fashion/home
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http://plateauportal.wsulibs.wsu.edu/html/ppp/index.php
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http://www.kew.org/
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http://newspapers.nla.gov.au/ndp/del/home
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http://trove.nla.gov.au/
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Use of third party sites
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LibraryThing for Libraries (LTFL)
Flickr and Flickr Commons
Youtube
Facebook
Twitter
Wikipedia
Blogs
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LibraryThing for Libraries
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Flickr
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Twitter
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Wikipedia
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Blogs
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Interesting Facts….
Figure 1: Countries represented in sites that responded to Social
Metadata Survey. This includes Libraries, Archives, Museums,
Community and Discipline sites.
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Figure 2: How long social media features have been offered
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Figure 3: Measuring success
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Figure 4: Social media and user contribution features offered
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Figure 5: Number of visitors contributing content per month
Top 10% = Australian Newspapers, Distributed Proofreaders, WorldCat
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Figure 6: Roles staff serve on site
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Recommendations (18 so far)
 Have clear objectives for using social media
PR for organisation vs. community around collections
 Motivate users and leverage their enthusiasm
Design, clear goals, easy and fun, reliable, intuitive,
interesting, topical, acknowledgement, reward, community
building features
 Look at other sites to get ideas before starting (Report 1).
 Establish/modify guidelines and policies
For staff to use social media
For users creating social metadata (personal info and privacy,
disclaimer, terms of use, behaviour, content, ownership, reuse, modification).
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Recommendations
 Prepare/train staff
Policies, skills, interest level.
 Consider benefits/trade offs of using third party sites e.g. Flickr,
LibraryThing
Low cost, quick implementation, high visibility, be where your
community is.
No control over how presented, no guarantee of
stability/preservation, policies may change, how to get social
metadata back to your site?
 Consider open source software
 Do not worry about spam/abuse, issues – Go Ahead!
Very little seen – fear not reality. Strategies to reduce risk
(users register, take down policy, Captcha, high visibility of
users and actions, user profiles open, be explicit about what
you are doing and why).
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Recommendations
 Usability testing
Continuous throughout – what works, what doesn’t. Develop
with users
 Display AND index social metadata and UGC
 Consider if/how you want to integrate UGC with your own
content.
Layers – user interface, layers behind, integrate?
 Measures for success
Quantitative/qualitative, subjective/objective
Return on Investment
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Recommendations
 Use social networking features to build community
Who is online, contact other users, user profiles,
recommendations from other users
 Use persistent identifiers and make them visible
Site, objects resources (both site owners and UGC)
 Ability to migrate/manage content (especially if using third
party)
Can you migrate to another place, how to
manage/delete/modify UGC?
 Get content indexed by Google so users find it
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Recommendations
 Site to be alive – New content
Make sure visible and new content can be yours or users
 Respond quickly to feedback
open channels of communication with users
“makes me feel like I have a stake in the collections”
“self-aggrandizing”
“my feedback makes things happen”
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QUESTIONS?
Do we know
what we’re
doing now?
It’s all in the
report
captain!
RLG Social
Metadata
Working Group
Credits: UFO Series
http://ufoseries.com/index.html
Rose Holley
[email protected]
Karen Smith-Yoshimura
[email protected]
http://www.oclc.org/research/activities/aggregating/