The company was found in 1994 as the distribution-logistic company selling
wide range of food and tobacco products.
1994 – 2000 – development of two directions in the distribution of
- import and distribution of tobacco products;
- import and distribution of tea and coffee products.
Strategic partners - Rothmans of Pall Mall (Ltd), «British Ameriсan Tobaссo
Inc.», Great Britain и MJF Group, Sri-Lanka
2000 – Company focuses its efforts on tea and coffee distribution after
introduction of restrictions on tobacco market run by state.
2000 – 2004 – Active development of HoReCa division. Sales
improvement in regions with the help of local sub-distributors managed by
2004 - 2006
– launch of the first coffee house «Amato»;
– introduction of directs sales in regions;
– launch of proper administrative warehouse complex with
the area of 8500 m2;
– portfolio extension through the fat and oil products and
2007 – 2008 – HoReCa portfolio extension.
Last year we significantly extended our portfolio. Each year we
increase our turnover by 30%.
Today, “Avalontorg” is one of the biggest distribution companies in the
Republic of Belarus. We work in all trade channels: hypermarkets, trade chains,
private shops, wholesalers, open markets and individual entrepreneurs.
We offer to our customers the most flexible solutions to meet their
We develop our portfolio on the permanent basis and now it includes
world-wide famous brands (soy sauce KIKKOMAN, spices and seasonings
Cykoria, Maitre, Knorr, sauces and mayonnaises Calve, cakes and desserts
Selezneff, bakery Delifrance, chocolate, syrups, confectionary etc).
Separate sales division (HoReCa)
makes sales to restaurants, bars,
hotels and other on-premise outlets
There are more than 300 employees in
our company today. All key employees
participate in trainings aimed to
improve their level of competence.
We work in regions through local subdistributors and by completing direct
sales.Each sub-distributor has its own
logistic system and stocks controlled by
Sales are completed by sales force of our
company or sales force of our partners.
Our company has its own fleet, including
27 trucks of different carrying capacity. In
each region sub-distributors have a fleet
from 2 to 6 trucks.
Our objectives in HoReCa segment
Our objective is to become a leader in supply of provision to Horeca segment
through satisfaction of our customers in assortment and service;
Further development of logistic line;
Further extension of coffee house chain «Amato»;
Further development of our private label «Amato» (“TORREFAZION
MUSETTI S.R.L.”, Italy);
2007 – Introduction of fish and seafood, meat and semi-prepared food,
delicacy, cheese, frozen bakery etc in our assortment. Organization of supplies
to Japanese, Chinese and Italian restaurants;
Further extension of our assortment portfolio.
Our Retail partners
ООО «Unilever СНГ»:
тм «Lipton», тм «Брук Бонд»,
тм «Беседа», тм «Knorr»,
тм «Calve», тм «Rama»
ООО «ОРИМИ ТРЭЙД»:
тм «Принцесса Нури»,
тм «Принцесса Канди»,
тм «Принцесса Гита»,
тм «Принцесса Ява»,
тм «Greenfield», тм «Tess»,
тм «Жокей», тм «Regal»
MJF Group: тм «DILMAH»
ЗАО ДК «АВАЛОН»:
тм «Золотая чаша»,
тм «Чайная долина»
ООО «Императорский чай»:
тм «Чай ОК», тм «Playtea»,
тм «Сан Виль»,тм «Tea Break»
Наши партнеры в сегменте Retail
тм «Петровская Слобода»
Basilur Tea Company Ltd.:
чай тм «Basilur»
тм «Cykoria», тм «Arrod»
Torrefazione Musetti S.R.L.:
spice sauce Tabasko
our private coffee label «Amato»
(“TORREFAZION MUSETTI S.R.L.”,
soy sauce Kikkoman
тм «Черная карта»
Sales volumes (1994-2007)
Average monthly sales, 1st month after start of
2007 average monthly sales
Sales volumes 2006-2007
Minsk. Open markets.
There 19 open markets in Minsk. We sell our products in all 19 open markets.
Average shelve space for our products is:
Tea – 60%
Coffee – 19%
Average numeric distribution in Minsk open markets - 95%.
Average coffee market share of Avalontorg in
Minsk open markets
Average tea market share of Avalontorg in
Minsk open markets
There are approximately 450 active outlets in Minsk retail.твует около 450
активных торговых точек (магазинов). We sell our products to 95% of outlets.
Category А - 15%,
Category B – 25%,
Category С – 60%
There are also 8 trade chains and 4 hypermarkets in Minsk where we sell our
According to calculation of our sales analysts 50% of tea shelve space and
15% coffee shelve space in Minsk retail outlets occupied by brands supplied by
Avalontorg distribution in Minsk retail
Average tea shelve space occupied by Avalontorg
products in Minsk retail
Not covered 5%
Regions. Retail and Open markets.
Average tea shelve space occupied by Avalontorg products in regions’ outlets – 60%.
Average tea shelve space occupied by Avalontorg products in regions’ outlets – 17%.
Numeric distribution in regions – 85% - 90%
Average tea share
Average coffe share
Average tea share (open
Average coffee share
Numeric distribution in
Regional sales department
HoReCa sales department
Company also includes marketing
department with promo-team.
Company also includes Minsk
wholesale project which is used to
control pricing and marketing
PR - campaigns;
Minsk sales department structure
Minsk sales manager
Retail - sales
Regional sales department structure
Regional sales department
Key work principle
We deliver products to our
customers all over the
Belarus within 48 hours from
the time when the order was
placed by our fleet or fleet of
Avalontorg company owns warehouse area of 5 000 m2, specially
devoted for products storage with different requirements to temperature and
There are deep freeze chambers with minimal temperature -18 °С,
chamber with temperature 0 °С and chambers without temperature regime in
our warehouses .
There is multi-shelves storage system for work with the wide
assortment of products. The work of warehouses is atomized due to the
The product placement system is done in a way to minimize risk of
smell transfer to products. Spilled or dropped products are removed
Warehouse equipment, including fork-lifts, cleaning machines,
palletizers and other are kept in clean. Service diagnostic is done on a
permanent basis according to instructions. All employees are trained and are
qualified for this type of work.
The main objective of fleet department is to deliver product to
necessary point, by optimal route with the lowest costs.
We have all necessary for the effective work of fleet department:
own trucks – Today we have 27 trucks of different carrying-capacity from1,5
to 5,0 tons. In each region each sub-distributor has from 2 to 6 trucks;
Including transport objects,
warehouses, offices with necessary connection tools
and data-processing devices;
during delivery the products are
convoyed by forwarding agent. This
helps to keep the product saved and to
deliver it in time.
Минская обл., Минский р-н, 3-ий км МКАД, склад для хранения
продуктов питания №7 с административно-бытовым корпусом
ООО «Торговый Дом Авалон», комн. 27
Тел.: + 375 17 290-53-32 (33, 34, 35, 36, 37)
Факс: + 375 17 290-53-00