Transcript Document

‘Our Place!’ Pilot Update
Overview and Scrutiny Board
26 November 2013
The Team White City area
White City Opportunity Area Planning
Framework
Programme 1:
A decentralised approach to services
What? Local people in White City will have more
control and influence over local public services in
the White City Opportunity Area. The community
is empowered to monitor, manage and, in some
instances, deliver local services, which could include
delivering low cost housing repairs and maintenance
through a ‘handyperson’ service. The housing and
repairs programme will be delivered between 2014 and
2015 and could set the framework for wider
decentralisation in the future.
Why? Residents voiced an ambition to do more
themselves and in particular aspired to take
responsibility for carrying out and inspecting work
delivered by the Council. Training and employment
opportunities will bring positive wider benefits.
How? Start by creating a ‘handyperson’ service
delivering housing repairs and maintenance, with all
the training and support needed. An initial focus on
housing can be rolled out to other areas. Opportunities
for local control are being built into new borough-wide
contracts.
Savings / Benefits Delivering services locally has the
potential to bring costs down, through quality
management, and welfare dependency will be reduced
by opening up work opportunities.
Community budgeting Total repairs and
maintenance costs in the White City Opportunity Area
ran to £1.22m in 2012. Wider decentralisation across a
range of services could present new opportunities to
pool budgets and devolve control to a local level.
Next steps A panel of interested residents has been
recruited to help oversee the quality of local repairs and
maintenance services. Discussions will begin with the
new housing repairs contractor, MITIE, about the
possibility of decentralising part of the existing service
to the White City community.
Programme 2:
Supporting and creating working households
What? Development and delivery of a Team
White City Employability and Skills programme.
Tailored support for jobseekers in the White City
Opportunity Area, as part of a person-centred,
neighbourhood approach will be offered, with
businesses working more closely with jobseekers and
employment and skills agencies, making sure local
people can connect with opportunities in the area now
and in the future.
Savings Helping people move into work and away
Why? Residents want to develop the skills and
Community budgeting Opportunity to pool
experience needed to take up jobs in the borough.
There are currently a range of providers delivering
employability and skills support in the area and there is
an opportunity to deliver this in a more integrated way,
through a joined-up, neighbourhood approach, which is
more focused on the ‘person’ and which links skills and
employability directly with local job opportunities.
Next steps Local businesses have signed up to a
How? Carry out intensive work with the community to
understand aspirations and training needs. Bring all
agencies together to create a Team White City
neighbourhood approach to employability and skills
support.
from benefits will bring clear savings to the benefit
purse. Support for jobseekers will help them deal
positively with welfare reform and tailored support will
assist those with particular needs, including lone
parents and those who are far removed from the labour
market.
budgets and resources from different providers. The
programme will link in with Whole Place Community
Budget programmes, the Work Programme,
JobCentrePlus, LBHF Council spend and European
funded programmes.
Team White City ‘Business Pledge’, in support of local
employment and a new jobshop, ‘Frontline’ is to open
on Bloemfontein Road. This will provide access to skills
training and other resources for jobseekers and be
granted early access to information on local job
vacancies.
Programme 3:
Good parenting programme
What? Launch a parent support network in
White City. By focusing on helping people to be good
Savings / benefits Successful early support for
parents, it will be possible to create a network of
support for families, which will bring about a
transformation in parenting behaviour, reducing issues
of ‘low level’ neglect and reducing future demand for
statutory services.
families will generate future savings in the areas of
health, including dental care and in social care, as well
as in respect of future demand for statutory services,
including 2 year old provision, Looked After Children
and Children in Need.
Why? Discussions with the community identified how
early support for parents could have wide benefits for
the whole community. Particular benefits will be felt by
young children. A key observation from analysis and
community engagement is that many children in White
City are developmentally behind children from other
areas and a link has been made between this and ‘low
level neglect’ indicators, such as poor levels of dental
health, speech and language difficulties and a lack of
nutrition.
How? The parent mentor network will seek to
alleviate the issues highlighted above as well as seeking
to increase the take up of ante-natal care.
Community budgeting Pooling budgets and
integrating the resources of existing providers could
make it possible to establish a new, targeted parenting
programme without the need for additional
investment.
Next steps The White City Enterprise is being funded
to deliver the ‘Our Neighbourhood Mums and Dads’
project. This will launch early in the New Year.
Programme 4:
Preventing and reducing crime
What? Launch a shared outcomes / performance
framework across crime and policing agencies in
early 2014. Crime and policing agencies work
together in a more integrated way, working to a shared
outcomes / performance framework and the
community, police, neighbourhood wardens and others
work more closely together to find new ways of
tackling crime and issues such as anti social behaviour.
The delivery of this programme is centred on a new
neighbourhood panel approach, launched in
partnership with MOPAC. There will be a
neighbourhood panel for Hammersmith and Fulham
and a sub-board for the White City Opportunity Area.
Why? Various different teams operate in the area,
with different boundaries and different priorities.
Helping them work better together would allow for a
more targeted local approach, achieving better
outcomes and improving the relationship between the
community and crime and policing agencies.
How? Bring residents, police and other agencies
together to develop targeted intervention and better
reporting of crime in the area.
Savings Cutting the number of offences would reduce
associated costs and sharing intelligence and resources
is likely to bring efficiencies.
Community budgeting Enabling greater local
decision making and influence regarding crime and
policing in the White City Opportunity Area, with the
aim of improving the relationship between residents
and crime and policing agencies.
Next steps A shared performance framework has
been drawn up and consulted upon and is now agreed.
It will be launched in the New Year.
Programme 5:
Helping people gain computer skills
What? Provide teaching skills training to a pool
of local residents who are proficient in
Savings If more residents are able to make use of
computing and wish to help other residents gain online access to public services then the cost of
IT skills. White City residents report much lower levels delivering those services is reduced for the provider.
of internet access than the rest of the borough and, as
such, are “digitally excluded”, which can impact
negatively on access to the jobs market and to goods
and services.
Why? The internet has revolutionised access to
services and channels of social interaction in recent
years but many residents in the White City area do not
have access to a computer at home nor have the skills
to make use of computers that are provided in public
areas. This lack of IT access and skills acts as a barrier to
improving quality of life for many people.
How? By making laptops available to those with
computer skills, along with skills training, to enable
them to teach other residents how to access useful
services and communication channels online.
The need for residents to travel to and from those
services is also reduced which saves both time and
transport costs.
Community budgeting Agilysys has provided 20
laptops that will be used to recruit and train the first
pool of IT teaching trainees. The Council’s Adult
Learning and Skills Service will provide the necessary
training (funded by the Skills Funding Agency) in the
knowledge that it will assist in reducing service delivery
costs further down the line.
Next steps The White City Enterprise is keen to take
on the project and a register of interested residents is
being drawn up.
Connecting people with local
services and opportunities
Team White City is about inspiring local people to make the
most of the opportunities around them.
It is a completely different approach to the way the public
services traditionally engage with the local community.
We want to build trust and confidence by moulding the
available public services around the needs of the community
and by showcasing local successes.
We do this through a community-led fanzine. We also have
hundreds signed up to Facebook and Twitter.
Around three out of four people tell us
that they like the fanzine and we are
Bbeginning to secure an increased
take-up of local services.
.
Evaluation of the impact of each fanzine story is ongoing.
Some successes include:
The Bloom housing development – story led to a spike of 78 people registering
interest in the month after the fanzine came out, compared to 20 the month before.
The number of phone enquiries also rose by 80% after publication
Apprenticeships campaign – In the past year, eight
apprentices from W12 have joined the council’s own
business admin scheme. The Westfield retail
apprenticeships is also up and running, with 92
opportunities identified and 36 apprentices placed.
We want people to feel that they are part of a
team and to contribute to that team if they can..
More than 50 people took part in a
Big Clean-Up day across the area…
We also hosted a Team White City
volunteers day in November
Apprenticeships.
Team White City on social media
Team White City’s online presence has been growing steadily since launching in
October 2012, with daily updates and activity
370 people are signed up to receive our fortnightly e-newsletter, which promotes
community activity and encourages people to engage with us online
On Facebook, up to 200 unique users a week
regularly see our new posts - and up to 50 of those
are ‘engaged users’ who click on content and share
stories with their friends
Our Twitter
followers have
grown to 250,
many local to W12
The Team White City website
The website will serve as a
one-stop resource for
local people, bringing
together essential
information on local
services, events and
activities, promoting local
groups and organisations,
and connecting people
with real opportunities
for work, training,
volunteering and support.
There will be a strong participatory feel, with users encouraged to contribute, leave
comments, take part in surveys, join discussions about local issues and influence local
decisions.
The site will be responsive to different platforms, so that the pages scale up and down
seamlessly between desktop, tablet and mobile.
The website will have six
main sections:
My White City: Detailed information on how to get involved in the community, with
sports and fitness, shops, going out, plus real local people with positive stories to tell.
My services: All the essential information about the neighbourhood services in one
place, including housing, health, crime and policing, school, environment and more.
Jobs and skills: A live jobs feed will promote current opportunities, with information on
apprenticeships and training, the new job shop, and the ‘success stories’ of local people.
News: All the latest local news relevant to the neighbourhood, drawn from the
community, with special promotions and appeals such as the White City Cookbook.
Your Shout: Have your say on local issues in different ways, including surveys, live polls,
consultations, public meetings and how you can influence Team White City-related work.
White City Buzz: For young people, with lively content about youth clubs, events and
activities, sports and promotions, encouraging them to get involved and contribute.
A dynamic digital environment
The website will be full of
dynamic content to ensure
it has the biggest impact.
It will host short video clips of
local people with positive
stories to tell, such as young
people who have become
council apprentices.
These could be filmed and
edited by local people
using smartphones, working
with Team White City.
A live Twitter feed will give dynamic, up-to-the-minute updates on local activity,
with commitments from local police and others to use it to engage regularly.
Direct democracy
The website will encourage local people to participate and influence local
decision-making in a number of ways.
A regular survey, developed with YouGov, will gather detailed information
about local issues and may be used to help shape local services and working
practices.
Live polls will gauge local
feeling on current issues. A
live Twitter feed will give up-tothe-minute updates relevant to
the local area.
Much of the content will have
built-in features encouraging
people to comment, have
their say and make their own
contributions.
Email
[email protected]
Follow
@teamwhitecity on Twitter
Visit
www.facebook.com/teamwhitecity and ‘like’
us