Overview

Texas Media Directory

• Serving Texas public relations professionals for 16 years

Largest Database of Texas Media Outlets Available

• Approximately 2,500 media listings • Approximately 25,000 individual contact names • Indexed by media type, market area, city, county • Category specific information (circulation, PSA format, deadlines, etc.)

Research is the Key to Quality

• Quarterly telephone research in major markets • Semi-annually telephone research for the rest of the state • Real time updates available to web subscribers between print editions

Directory Publishing, Ltd.

3112 Windsor Rd. Suite A123 Austin, TX 78703 800-256-5931 (Toll Free) n 512-474-8313 (Austin) n www.texasmediadirectory.com n 512-458-6358 (Fax) [email protected]

Products

Online Subscription Service

• Complete and save filtered searches • Send releases via mass e-mail • Print mailing labels • Export search data • Statewide or individual major markets

Hard Cover Texas Book

• Hard cover • Spiral bound to lay flat • Semi-annual editions (Jan/Jul)

Individual Major Market Books

• Austin, Dallas/Ft. Worth, Houston, San Antonio • Entire metropolitan area included • Quarterly editions (Jan, Apr, Jul, Oct)

Online Product

Primary Features

• Easy-to-follow, step-by-step process • Quick find function • Define and save frequent searches • Send releases via mass e-mail • Print mailing labels • Export data

Quick Find

Find Individual Media Outlets

•

Choice of Methods

• Media Category • City • Company Name (partial word OK) • Contact Name (partial name OK) •

View detailed information

• See radio station listing example (right) • Save personal notes • Save your contact notes on company page

Radio Station Listing Example KPEZ-FM

3601 S. Congress Avenue Bldg. F Austin, TX 78704-7213

Phone:

(512) 684-7300

Fax:

(512) 684-7441

Web:

www.z1023.com

Media Type:

Radio Stations – Album Oriented Rock

Market Area:

Austin

City Served:

Austin

County:

Travis

Deadline:

2 weeks

PSA Requirements:

fax

Frequency:

102.3

Watts:

100,000

Prefers New Releases by:

fax

Format:

Classic Rock

Target:

Men 18-49

Owner/Operator:

Clear Channel Communications

R.V.P.,

Dusty Black

E-mail:

[email protected]

News Director, P.S.A. Director,

Chuck Meyer

E-mail:

[email protected]

Angie Hancock

E-mail:

angiehancock @clearchannel.com

L.A. Lloyd

Program Director, E-mail:

[email protected]

Promotions Director,

Angie Hancock

Sales Director:

Weldon Crelia

E-mail:

[email protected]

Quick Find Page

Define Search

Define and Save Searches

• Geographic Criteria • Entire state • Specific metropolitan area(s) • One or more cities or counties • Contact Types • Choose one or more contact types • Special Filters • Partial name searches • Circulation • Media Type • Dailies (English/Spanish) • General Interest • Special Interest (multiple sub-types) • Minority Interest • Radio (multiple sub-types) • TV (English/Spanish) • News Bureaus • Cable • Advertising Offices • Name and save searches for future use

Define Search Page

E-mail

E-mail Press Releases

•

Choose from your saved searches

•

Choose contacts to include

• Select all • Choose individuals • System will not send multiples to same e-mail address • Individual e-mails • No long lists of recipients • No blind copies • One sender and one recipient •

Uses our e-mail server

• No ISP imposed e-mail limitations •

Add attachments up to 1MB

•

Send a test e-mail to yourself

• Check formatting before the real thing •

Receive a confirmation e-mail

• Confirmation includes number of recipients •

Print mailing labels when no e-mail

• Mailing labels generated for contacts without e-mail addresses

Print Labels

Print Mailing Labels

•

Choose from your saved searches

•

Choose contacts to include

• Select all • Choose individuals • Customize label layout • Preset to standard 3x10 • Quickly customize to your labels • Choose from standard mailing or quick contact label •

Labels appear in MS Word file

• Save, print, and/or e-mail label file

Mailing Label

Jill Edwards Editor Littletown News P.O. Box 2588 Littletown TX 76702-2588

Contact Label

Jill Edwards Editor Littletown News (254) 757-5703 (254) 757-0302 [email protected]

Export Contacts

Export Contacts to a File

•

Choose from Your Saved Searches

•

Choose contacts to include

• All • Selected individuals • Export to MS Excel, Text or HTML •

Uses of data after export

• Mail merges • Mass faxes • Import to other software

Data exported to file

• Name • Title • Media Company Name • Mailing Address • City, State Zip • Phone • Fax • E-mail