Kein Folientitel

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Transcript Kein Folientitel

Gi-Mask
• Gi-Mask is a C-Silikon
• Handmixing
Step by Step
• Plaster model
• Build a key with Lab Putty
• Isolate the key with GiMask Separator
Step by Step
• Prepared dies
Step by Step
• Move the bottom of the jar
all the way down
• According to requirements
infuse 5 or 10ml Basematerial into the jar
• Fill the syringe with
Activator-liquid and mix it
with the Basematerial
Step by Step
• Pour the mixed material in
the special syringe
STEP BY STEP
Indirect technique
Master model with
Lab-Putty key
Coltène® Separator
Inject Gi-Mask Auto- Gi-Mask Automix
mix (New Formula) (New Formula) on
the model
Technique for crown
and bridge, as well
as combination and
telescopic work.
Grinding of the
mask (only NF)
Final restoration
on the model
Final restoration in
the mouth
STEP BY STEP
Direct Technique
Isolate impression Direct application
of Gi-Mask Autowith Separator
mix (New Formula)
Ideal thixotropy
Fabrication of the
stone model
Technique for implant sustained
restorations
Gum reproduced
after removal
Detail of gum
Gi-Mask
Material properties
• Plus
– Color, opacity
– Cut ability
– Trim ability
– Repolishability
– Thixotropy
– Durability
• Minus
– Material loss
– Elasticity
– Hand mixing
NEW
Product launch in September 2004!
Gi-Mask Automix
New Formula
Technician‘s preferences
• Plus
–
–
–
–
–
–
–
–
Cartridge-System
Cut-ability
Grind-ability
Viscosity
Less waste Mixing Tip
Price
Self-leveling
Natural colour
• Minus
– tear strength
Features and Benefits
• ideal cut ability
• improved grind ability (special trimmer for silicones)
• Cartridge system (50ml)
• Up to 60% less waste in Mixing Tips
• Natural colour (a little darker than the color of the current
Gi-Mask Automix)
• Very good thixotropy
• Self-leveling
• High tear resistant
Price Comparison / ml
CHF / ml
0.8
0.85
0.6
0.53
0.4
0.2
0.53
0.58
0.39
0.30
0.20
Less waste of material
by 12 application per
50ml compare Gingifast
Elastic new ml price
0.39
0
w/o accessories
Vestogum
Esthetic Mask
Gingifast Elastic
Gi-Mask
Gi-Mask Automix
Gi-Mask Automix New Formula
Comparison
Gingifast
Elastic
Esthetic
Mask
Vestogum
Gingifast
Rigid
Gi-Mask
Automix NF
Time
Min.
Time
Min.
ness
Shore A
strength
MPa
Mixing
Tip ml
2
8’30’’
41
3.8
2.3 ml
2
2’20’’
>13
> 15
40
51
2.9
2.7
—
—
2
8’30’’
no data
no data
2.3ml
2
7
48
2.9
0.9ml
Market Position
Weakness
Strength
• Key feature:
• Grind- and cut ability
• Easy and fast application
• Waste of material
• Cartridge system
• Natural color
•Tear strength
•Only a niche market
• Market is growing 1-2%
from year to year
• Model sample makes it
easier for the reps
• Tear strength of Ivoclar
Ginigtech
• Pricing (handmix)
Opportunities
Threats
Packaging
8060 Gi-Mask Automix New Formula Starter Kit
Gi-Mask cartridge
2x 50 ml
Gi-Mask Separator
1x 30 ml
Mixing Tips, yellow/small
Oral Tips, yellow
12 pcs
12 pcs
8065 Gi-Mask Automix New Formula Refill Kit
Gi-Mask cartridge
Mixing Tips, yellow/small
Oral Tips, yellow
2x 50ml
12 pcs
12 pcs
Packaging
• 8070 Gi-Mask Separator
• 6550 Mixing Tips, yellow/small
• 6555 Oral Tips, yellow
30 ml
40 pcs
100 pcs
• 6900 Dispenser 50ml/75ml
1 pc
•
1 pc
Trimmer for silicones
Marketing tools
• Leaflet
• Ad’s
• Promotion in Cycle 3 2004
• Model with a Gi-Mask Automix New Formula Sample
• Step by Step card
• Instruction for use
• PowerPoint presentation
Leaflet
Leaflet
AD
Step by Step
Report