Transcript Document
《商务英语》精品课程 概 述 图片补充说明
教学队伍 教学方法和手段 实践教学 教学效果 课程特点 政策支持 Hubei Three Gorges Vocational and Technical College
一、《商务英语口语》视频教学内容
中央广播电视大学制作： 经贸大学 国际交流学院 张静 讲授： 视 频 描 述： 本课程适合已掌握英语基本语法和常用词汇的商务人士，或 者是英语水平较高，但口语水平较差人士。将和外商谈生意时可 能碰到的情况一网打尽，内容包括迎接客户、如何招待客户、推 销产品、陪客户参观工厂、解决纠纷、顺利签约、完成交易、国 外出差、订机票、旅店、途中处理突发事件等最常用的商务术语 与词汇以及贸易实务常识、欧美国情、基本礼仪，让学员成为博 闻多礼，潜力无限的经理人才。
情景教学视频内容
《商务英语口语教程》
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UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 UNIT 5 UNIT 6 UNIT 6 9
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UNIT 7 UNIT 7 11
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UNIT 8 UNIT 8 UNIT 9 UNIT 9
自我介绍 打电话 约 会 接待来宾 （
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）产品介绍 （
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）产品介绍 （
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）安排旅游 （
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）安排旅游 （
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）住旅馆 （
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）住旅馆 （
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）带客人参观公司 （
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）带客人参观公司 （
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）解释产品工作原理 （
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）解释产品工作原理
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UNIT 10 UNIT 11 UNIT 12 UNIT 13 UNIT 13 UNIT 14 UNIT 14 UNIT 15 UNIT 15 UNIT 16 UNIT 17 UNIT 18 UNIT 19 UNIT 20
修改计划安排 分析竞争对手 商务信件和发布信息 （
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）出公差 （
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）出公差 （
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）展示新产品 （
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）展示新产品 （
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）招待来宾 （
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）招待来宾 产品投诉 比较产品和价格 价格谈判 交货谈判 达成交易
二、《新编商务英语精读》课本：
第一册的教学内容，有关商务基本概念、营 销、职业、工作、饮食习惯、宝石首饰、形体语言、 电话、航空旅游等； 第二册的教学内容，涉及体育和商务、所有制、 时尚、消费者满意度、教育、管理、面试、商标、 成功的企业家、成功的企业等方面的文化知识和英 语词汇。
Teaching Courseware: New Business English Intensive Reading Book One
A
各单元课文及练习的封面
全 国 商 务 英 语 研 究 会 推 荐 教 材 新 编 商 务 英 语 精 读 第 一 册
New Business English Intensive Reading Book One
A
Hubei Three Gorges Vocational and Technical College
1
4
3
Unit One --- Reading I The Nature of Business
Exercises
I. Read the text carefully again and discuss the following questions.
II. Choose the best answer to each of the following questions.
III. Complete the following statements with the words or expressions you have learned in this text.
IV. Give the English or phrases according to the meanings provided.
Unit Two --- Reading I Marketing and Promotion
•
Translation
Exercises
Ⅰ . Read the text carefully again and discuss the following questions.
Ⅱ .Choose the best answer to complete the following sentences.
Ⅲ .Give the English words or phrases according to the meanings provided.
Ⅳ . Put the following words expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Three --- Reading I The Modern Servant---Nanny Warm —up
Translation Notes
Exercises
Ⅰ . Read the text carefully again and discuss the following questions.
Ⅱ .Choose the best answer to complete the following sentences.
Ⅲ .Give the English words or phrases according to the meanings provided.
Ⅳ . Put the following words expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Four --- Reading I Personal Progress and Job-hopping
Warm--up
Translation Notes New Words Examples Exercises Extended Activities
Exercises
Ⅰ . Read the text carefully again and discuss the following questions. Ⅱ . Choose the best answer to each of the following questions. Ⅲ . Give the English words or phrases according to the meanings provided. Ⅳ . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the under lined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Five --- Reading I Eating Habit
Warm —up Text Translation Notes New Words Examples Exercises Extended Activities
Exercises
Ⅰ . Read the text carefully again and discuss the following questions.
Ⅱ . Choose the best answer to each of the following questions.
Ⅲ . Give the English words or phrases according to the meanings provided.
Ⅳ . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.
Teaching Courseware: New Business English Intensive Reading Book One
B
全 国 商 务 英 语 研 究 会 推 荐 教 材 新 编 商 务 英 语 精 读 第 一 册
New Business English Intensive Reading Book One
B
Hubei Three Gorges Vocational and Technical College
8
Text
Notes New Word Examples Exercises Extended Activities
Unit Six --- Reading I
Diamond-- cutter Ephraim
Exercises
Ⅰ . Read the text carefully again and discuss the following questions.
Ⅱ . Choose the best answer to each of the following questions.
Ⅲ . Give the English words or phrases according to the meanings provided.
Ⅳ . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.
Unit Seven --- Reading I Body Language: Ownership Gestures
Warm--up Text Translation Notes New Words Examples Exercises Extended Activities
Exercises
Ⅰ .Read the text carefully and discuss the following questions: Ⅱ .Choose the best answer to complete the following sentences.
Ⅲ .Give the English words or phrases according to the meanings provided.
Ⅳ . Put the following words expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Eight --- Reading I
A World Guide to Good Manners
Warm--up Text Translation Notes New Words Examples Exercises Extended Activities
Exercises
Ⅰ . Read the text carefully again and discuss the following questions.
Ⅱ .Choose the best answer for the following questions.
Ⅲ . Give the English words or phrases according to the meanings provided.
Ⅳ . Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Nine --- Reading I
Miss Manners Wrings the Bell
Text Translation Notes Exercises New Words Examples Extended Activities
Exercises
Ⅰ . Read the text carefully again and discuss the following questions.
Ⅱ . Choose the best answer to complete the following sentences.
Ⅲ . Give the English words of phrases according to the meanings provide. Ⅳ . Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Ten --- Reading I
Getting to the Airport
New Words Warm--up Text Translation Notes Exercises Extended Activities Examples
Exercises
Ⅰ . Read the text carefully again and discuss the following questions.
Ⅱ . Choose the best answer to each of the following questions.
Ⅲ . Give the English words or phrases according to the meanings provided.
Ⅳ . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
Ⅴ . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
Ⅵ . Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.
Teaching Courseware: New Business English Intensive Reading Book Two
A
全 国 商 务 英 语 研 究 会 推 荐 教 材 新 编 商 务 英 语 精 读 第 一 册
New Business English Intensive Reading
Book Two A
Hubei Three Gorges Vocational and Technical College
1
5
3
4
2
Unit One --- Reading I
Nike, from Small Beginnings to World Giant ( I )
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer to each of the following questions.
III . Give the English words or phrases according to the meanings provided.
Unit Two --- Reading I
Types of Business Ownership
Translation
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer to each of the following questions. III . Give the English words or phrases according to the meanings provided. IV . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the under lined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Translation Unit Three --- Reading I
Fashion
Notes
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer to complete the following sentences.
III . Give the English words for the meanings provided.
IV . Put the proper forms of the following words or expressions from the text in the blanks to complete the sentences.
V . Rewrite the following sentences and replace the underlined parts with appropriate words or phrases from the text.
VI . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Four --- Reading I
Bargains
Too dear!
Warm —up
Translation
OK?
Notes New Words Examples Exercises Extended Activities
Exercises
I . Read the text carefully again and discuss the following questions. II . Choose the best answer to each of the following questions. III . Give the English words or phrases according to the meanings provided. IV . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the under lined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Five --- Reading I
Managing Your Study Time
Warm —up Text Translation Notes New Words Examples Exercises Extended Activities
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer to each of the following questions.
III . Give the English words or phrases according to the meanings provided.
IV . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.
Teaching Courseware:
New Business English Intensive Reading
Book Two B
全 国 商 务 英 语 研 究 会 推 荐 教 材 新 编 商 务 英 语 精 读 第 一 册
New Business English Intensive Reading
Book Two B
Hubei Three Gorges Vocational and Technical College
6
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Text
Notes New Word Examples Exercises Extended Activities Unit Six --- Reading I
Areas of Management
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer to each of the following questions.
III . Give the English words or phrases according to the meanings provided.
IV . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.
Unit Seven --- Reading I How to Shine at a Job
Interview
Warm--up Text Translation Notes New Words Examples Exercises Extended Activities
Exercises
I . Read the text carefully and discuss the following questions.
II . Choose the best answer to complete the following sentences.
III . Give the English words or phrases according to the meanings provided.
IV . Put the following words expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Eight --- Reading I What Is a Trademark?
Warm--up Text Translation Notes New Words Examples Exercises Extended Activities
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer for the following questions.
III . Give the English words or phrases according to the meanings provided.
IV . Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Text Translation Notes New Words Examples Exercises Extended Activities Unit Nine
Successful Businessman
俞敏洪- 新东方 熊 晓 鸽 牛根生-- 蒙牛集团 史玉柱
—
巨人集团 马云-- 阿里巴巴
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer to complete the following sentences.
III . Give the English words of phrases according to the meanings provide. IV . Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.
Unit Ten --- Reading I
Nokia: Voice from Finland
Warm--up Text Translation Notes Exercises Extended Activities New Words Examples
Exercises
I . Read the text carefully again and discuss the following questions.
II . Choose the best answer to each of the following questions.
III . Give the English words or phrases according to the meanings provided.
IV . Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.
V . Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.
VI . Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.