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The Art & Science of Relationship Mapping Brett Eaglstein Senior Account Executive O 646-412-3135 C 904-505-6829 [email protected] 1 https://www.youtube.com/watch?v=asb15IA1ti4 2 Today • Introducing RelSci • Crain’s Most Connected New Yorkers • How to Measure “Connectedness” 3 Relationship Science We set out to empower Nonprofit and Higher Ed organizations to make smarter decisions by leveraging an underutilized asset: their relationship capital with influential decision makers across the globe 4 Over 3.5 Million People across 1 Million Organizations Globally 5 A Research-Based Platform • All data from public and verifiable sources • No user generated content • We are not a social network • Not a contact database • We aggregate, disaggregate, and re-aggregate from 1 million+ sources • Dedicated research team of 500 full time employees working to update the data on a daily basis 6 Client Value 7 Who We Work With •The Breast Cancer Research Foundation •Jewish Federations of North America •Tulane University •Wounded Warrior Project •The University of Chicago •California Institute of Technology •Big Brothers Big Sisters of NYC •The Smithsonian •YMCA of NYC & Atlanta •Mount Sinai Hospital Foundation in NYC & Miami •Boy Scouts of America 8 9 https://www.youtube.com/watch?v=y6fQxdnoHVs 10 5 Criteria to Determine Connectedness Reach Reliability Access & Influence Centrality 11 Reach 12 Reach: • Number of connections • Size of a person’s network • Who can they get to? 13 Researcher 14 15 16 17 Researcher 18 Reliability 19 Reliability: • Strength of connections • Metric expressed as an average • Represents the quality of a person’s relationships 20 Researcher 21 Researcher 22 Access & Influence 23 Access & Influence: Access • Connections to highly connected organizations • How important are the organizations in their network? Influence • Connections to highly connected people • How important are the people they can get to? 24 Researcher 25 Researcher 26 27 28 Researcher 29 Centrality 30 Centrality: • Ability to connect two unconnected people • Who can they bring together in the New York business world? 31 Researcher 32 Researcher 33 Researcher 34 Questions? Brett Eaglstein Senior Account Executive O 646-412-3135 C 904-505-6829 [email protected] “We bring the science to the art of relationship building” 35