Transcript PAPA JOHN’S: Situation Analysis

PAPA JOHN’S: Campaign Plan
 Carol Ann Funkhouser
 Richelle Nicoletta
 Lynne Perry
 Megan Rohrmann
The Choice That’s Easy
PAPA JOHN’S:
TV Storyboard 1
VIDEO
Girls walking down the street in
fancy clothing ready for a night
out.
AUDIO
Commercial opens with girls
talking about their night out.
VIDEO
Nerdy Papa John’s delivery guy is
delivering pizza to a house when
he is spotted by the girls.
AUDIO
Conversation between delivery
man and customer; Girls talking
together about how they want
Papa John’s.
PAPA JOHN’S:
TV Storyboard 1
VIDEO
Papa John’s delivery guy sees
girls running toward him and gets
in his car to drive away.
AUDIO
Car starting, girls yelling at Papa
John’s car driving away.
VIDEO
Girls running after Papa John’s
delivery car. Car stops and
delivery guy gets out thinking the
girls want him.
AUDIO
Car driving, girls yelling to stop.
PAPA JOHN’S:
TV Storyboard 1
VIDEO
Girls get to the car and leave with just
the pizza. Delivery guy is
disappointed.
AUDIO
Girls converse, delivery man tries
using pick up lines and drives away
with sad music in the background.
VIDEO
Girls are back at their house devouring
the pizza.
AUDIO
Girls giggle while eating.
PAPA JOHN’S:
TV Storyboard 2
VIDEO
Happy couple at girl’s house for
pizza and a movie.
AUDIO
Couple talking about the movie
and pizza with movie playing in
the background.
VIDEO
Guy goes into kitchen and brings
out a gross frozen pizza to
present to the girlfriend.
AUDIO
Scary movie playing in
background as he exits the
kitchen. Once girl sees pizza the
music stops and there is silence.
PAPA JOHN’S:
TV Storyboard 2
VIDEO
Girl gets mad when she sees
the pizza. The couple gets in a
fight and the girl asks the
boyfriend to leave.
AUDIO
Girl yelling, guy stomps out of
the house, girl slams the door
behind him and starts crying.
VIDEO
Neighbor sees the fight and goes
to consult the girl whom he has a
crush on.
AUDIO
Neighbor practices to himself
what he’s going to say, shuffles
around, then knocks at her door.
PAPA JOHN’S:
TV Storyboard 2
VIDEO
Neighbor offers to take her on a
date. She accepts. They get in
his car and drive to Papa
John’s.
AUDIO
Neighbor consoles girl. Car
starts. Girl tells neighbor how
grateful she is once they are in
the car.
VIDEO
They walk out of Papa John’s
after their date. The girl is very
happy. Neighbor gives a
victorious thumbs up.
AUDIO
Happy uplifting music in
background. New couple
laughing together.
PAPA JOHN’S:
Print Advertisement 1
PAPA JOHN’S:
Print Advertisement 2
PAPA JOHN’S:
Print Advertisement 3