Transcript DOMAINE JEAN BOUSQUET

Our Mission
We are committed to produce world-class quality wines
applying both French and Argentine knowhow in the
winemaking process. To achieve our goal, we have established
our winery in the exceptional terroir of Tupungato, Valle de
Uco, in Mendoza, which offers ideal weather conditions and
allows us to produce high quality wines from organic grapes.
Map
Calle Los Arboles s/n (C.P. 5561) Tupungato, Mendoza, Argentina
History
• 1990- Jean Bousquet, 3rd generation winemaker from France started to travel
around the world looking for vineyards with better weather conditions and
grape quality.
• 1997- After long search around the world including Argentina, he chose to
settle in Argentina. He was convinced that Argentina would be one of the
best places to make one of the best wine in the world.
• 2002 was JB’s first harvest, which was rated 88 by the WS.
• 2005- JB become fully certified organic.
• 2008- JB is exporting more than one million bottles of premium wine to
more than 30 countries worldwide and it is among top 25 wineries in
Argentina in terms of exports.
• 2010- JB is now exporting 2 million bottles all over the world, and bought 2
other lands in Mendoza.
The Vineyard and Tupungato
• The vineyard is situated on Andes mountains foothills where the vines are
irrigated by a dipping system.
• Altitude: 1200 meters/4000 ft above sea level , big temperature difference
between day and night.
• The vineyards are in Tupungato; 110 hectares, 80 hectares and Maipu; 75
hectares (265 ha in total) it is hand harvested and treated with natural
products only and it is certified organic.
•
2009 production was 1.5 million
liters and 160,000 cases of 12 were
exported.
•
Currently Tupungato is one of the
region of
Argentines most
recognized top quality wineries.
Points of Differentiation
• Terroir: Total of 185 hectares (400 acres), 110 hectares in Tupungato is
situated on Andes mountains foothills at an altitude: 1250 meters/4000 ft
above sea level which has a big thermical aptitude, fresh air, and low rain
fall and Maipu with 75 hectares of planted vines of 25 years old.
• A Family team: Jean Bousquet works along with his daughter Anne
(finance and operation), his son in law Labid (sales and marketing), his
son Guillaume (marketing and communication)….
Points of Differentiation
• Winemaking: We are committed to produce world-class quality wines
applying both French and Argentine know-how in the winemaking process.
Winemaking team:
– Jean Bousquet
– Paul Hobbs: Consultant winemaker.
• Organic Viticulture: We believe that the healthier the vineyard, the
better the fruit and of course the wine, in other words, by nourishing the
land, and treating it with respect, we know that the land will give us back
its finest fruits.
Organic Agriculture
• It is a global system of production management that foments
and highlights lands health and agroecosystems, including
its diversity, cycles, and the soils biological activity. This is
obtained by always applying if possible agromical, biological and
mecanical methods as opposed to synthetic materials.
• Objectives:
o Not use chemical products such as pesticides, herbicides, and
fertelizers.
o Rationate using natural resources such as water.
o Use healthy and natural products that maintain the soil
healthy and durable.
Soil and Water Treatment
• Minimum farming is realized, trying not to break the structure
of the ground, to maintain the biodiversity and the fertility of the
soil.
• Green fertilizers are implanted with the purpose of
guaranteeing the vegetation absence (mainly invading weeds) and
improves the conditions for the growth of the plants when
increasing temperatures of the ground and therefore avoiding the
evaporation of the water.
• Water comes from the underground, which is a pure water that
comes from the Andes mountains.
• Irrigation is used through a dripping system which is a very
efficient way to use water since water is a limited resource.
Plague and Sickness Treatment
• Ants: for the control of this insect we use sulphur aggregate,
land of diatom and the aggregate of rice bathed in syrup around
the anthill.
• The other plagues are secondary therefore any action is not
applied on these in order to not create an ecological imbalance.
• In using products we do prioritize natural and biological
control, using exclusively authorized products and choosing
those that have a smaller impact on the atmosphere and the
human health.
The Wines
Red wines spent 6 months french oak. They are modern style, with a nice fruit
concentration thanks to the consistent exposure and moderate to low use of oak.
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MALBEC
CABERNET SAUVIGNON
MERLOT
CHARDONNAY
CHARDONNAY TORRONTES
SAUVIGNON BLANC
ROSE MALBEC CABERNET
Integral vinification and aged in French oak barrels during 10-12 months for the red.
Their style is elegant and velvety, with fruit concentration, beautiful color, and long
finish.
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MALBEC
CABERNET SAUVIGNON
PINOT NOIR
MERLOT
CHARDONNAY PINOT GRIS
(UNOAKED)
• SAUVIGNON BLANC (UNOAKED)
• MALBEC Dulce (Fortified wine)
Integral vinification of the best grapes of the Estate and aged in French
oak barrels during 12 months. These are characterized by their elegant style,
with good oak integration ad silky tannins.
• MALBEC
• CHARDONNAY
Methode traditionnelle.
• CHARDONNAY PINOT NOIR ROSE
• CHARDONNAY PINOT NOIR WHITE (coming soon)
Current Distribution
Asia
Japan, Korea,
Hong Kong,
China, Taiwan
The Americas
Argentina,
Canada, USA
Brazil, Mexico,
Colombia
Venezuela, El Salavador
Europe
UK, Ireland, Sweden,
Norway, Finland, Belgium,
Holland, Germany,
Denmark, Italy, France,
Slovakia, Poland, Spain,
Luxemburg, Latvia, Russia
Awards
ROBERT PARKER
• 90 Points Malbec Reserva 2006
• 88 Points Chardonnay 2006 ARGENTINE’S BEST BUY 2007
• 87 Points Malbec 2006 ARGENTINE’S BEST BUY 2007
•88 Points Malbec Reserva 2007
• Jean Bousquet Malbec Reserva 2006: SILVER
• Jean Bousquet Malbec 2006: 3 STARS
•Jean Bousquet Malbec 2008 : SILVER
• 88 Points Malbec Reserva 2006
• 88 Points Chardonnay 2006
• 87 Points Malbec 2006 and one of WS’s 250 most valuable
worldwide wines 2007.
• 87 Points Cabernet Sauvignon 2006
• 88 Points Cabernet Sauvignon 2003 and WS’s most valuable wine
from Argentina for 2005.
• 87 Points Malbec 2004.
• 88 Points Cabernet Sauvignon Tupungato 2002.
• 88 Points Chardonay Tupungato 2002.
• 88 Points Malbec Tupungato 2002.
• 87 Points Merlot Tupungato 2002.
2010 GOLD MEDAL AND TROPHY: JEAN BOUSQUET GRANDE RESERVE MABEC
2010 SILVER MEDAL : JEAN BOUSQUET MALBEC RESERVA 2008
2009 GOLD MEDAL INTERNATIONAL WINE CHALLENGE JEAN BOUSQUET MALBEC 2007
2009 GOLD MEDAL INTERNATIONAL WINE CHALLENGE JEAN BOUSQUET MALBEC RESERVA 2007
Chardonnay du Monde
Silver Medal Chardonnay 2005
Bronze Medal Chardonnay 2004
Gold Medal Chardonnay 2005
Silver Medal Rose 2005
•87 Points + BEST BUY Malbec 2007
•87 Points Best Buy Malbec 2006.
•89 Points Best Buy November Jean Bousquet 2004 Malbec.
•87 Points Best Buy November Jean Bousquet 2003 Cabernet Sauvignon.
•86 Points Best Buy November Jean Bousquet 2004 Merlot.
•86 Points Best Buy July Jean Bousquet 2004 Chardonnay.
Domaine Jean Bousquet Exports
Numbers and Ranking
Among a total of more than 2000 Argentineans wineries, about 350 wineries are exporting.
Domaine Jean Bousquet ranking among the 350 Argentine exporting wineries since 2004:
sales in cases x 12
Cases Exported
2004:
2005:
2006:
2007:
2008:
2009:
2010: forecast:
2000
10,000
35,000
60,000
105,000
160,000
220,000
20
09
-f
or
ec
as
t
Figures:
20
10
20
08
20
07
20
06
20
05
20
04
250000
225000
200000
175000
150000
125000
100000
75000
50000
25000
0
Ranking
350
280
160
70
28
24
20
Domaine Jean Bousquet
distribution
• 95% of the production is exported
• 60% in Europe : main markets: North of Europe
• 40% in USA, Latin America, Asia
Sales
Europe
USA
Latin America
Asia
• In each country: 1 importer sells directly to retailers, shops and restaurants.
• Retail prices in €:
Varietal line: 6 to 7€
Reserva Line: 11 to 12€
Grande Reserve Line: 15 to 20€
To remember
domaine jean bousquet wines are:
• Quality wines that just happens to be organic
• Great Value means Easy Sales
• Great Quality means Repeat Sales
• Take Advantage of the Popularity of Organic Products
• Capitalize on the Popularity of Argentine Wines
www.JeanBousquet.com