Transcript Chapter 7

Chapter 5
Ethics in
Business
Research
5-1
.
Learning Objectives
• What issues are covered in research
ethics
• The goal of “no harm” for all research
activities and what constitutes no harm for
participant, researcher, and research
sponsor
• Differing ethical dilemmas and
responsibilities of researchers, sponsors,
and research assistants
5-2
Types of Ethical
Violations
Violating
disclosure
agreements
Misrepresenting
results
Breaking
confidentiality
Deceiving
participants
Padded
invoices
Avoiding
legal liability
5-3
Exhibit 5-1 Ethical issues at all
stages of the research process
5-4
Ethical Treatment of
Participants
Explain study benefits
Explain participant
rights and protections
Obtain informed
consent
5-5
Components of
Informed Consent
• Identify researchers
• Describe survey topic
• Describe target
sample
• Identify sponsor
• Describe purpose of
research
• Promise anonymity
and confidentiality
• Give “good-faith”
estimate of required
time commitment
• State participation is
voluntary
• State item-non
response is
acceptable
• Ask for permission
5-6
Characteristics of
Informed Consent
Competence
Knowledge
Elements
Voluntary
Informed
5-7
Ethical Responsibilities
• Special guidelines apply
to children!
– Informed consent
means parental
approval
5-8
Deception
Disguising
non-research
activities
Camouflaging
true research
objectives
5-9
Debriefing
Explain any deception
Describe purpose
Share results
Provide follow-up
5-10
Participant Confidentiality
Obtain signed
nondisclosure
Nondisclosure of
data subsets
Restrict
access to ID
Minimize
instruments
requiring ID
Reveal only
with written
consent
5-11
Right to Privacy
Right to refuse
Prior permission to
interview
Limit time required
5-12
Confidentiality
Sponsor Nondisclosure
Purpose Nondisclosure
Findings Nondisclosure
5-13
Knowledge is power
Source: Cooper R. D. & Schindler, S. P.
(2006). Business Research Methods
9e. McGraw.Hill
5-14