Transcript Document

... affordable solutions
for a better living
Main points
1)
2)
3)
4)
5)
The vision of IKEA
Timeline
Products
Facts & Figures
Criticism
The vision of IKEA
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•
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A better everyday life
A wide range of products
Low prices
Basing on Swedish home furnishing
tradition
Timeline I
• 1943 IKEA is founded by Ingvar Kamprad
• 1945 the first IKEA advertisements appear
in local newspapers
• 1947 furniture is introduced into the IKEA
product range
• 1955 IKEA begins designing its own
furniture
Timeline II
• 1956 IKEA begins testing flat packages
• 1960‘s - 1970‘s IKEA stores are opened in
several European countries, in Australia and
in Canada
• 1997 introduction of Children‘s IKEA
• 1999 IKEA numbers 53,000 co-workers,
over 150 stores in 29 countries on four
continents
Products
Facts & Figures I
• The IKEA structure:
– Inter IKEA Systems B.V. is the owner and
franchisor of the IKEA concept
– IKEA of Sweden AB is responsible for the
entire IKEA product range
– IKEA Group includes IKEA retailers, the
product development center and trading and
wholesale companies
Facts & Figures II
• Turnover for all IKEA stores 2001:
11,3 billion Euro
• Top five sales countries:
Germany, USA, UK, France, Sweden
• Top five purchasing countries:
China, Sweden, Poland, Germany, Italy
Facts & Figures III
Criticism
• Using ecologically incompatible raw
materials
• Exploitation of the employees in the cheap
wage countries
• Children work
Thanks for your attention!!