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Chris Igo Jr. Igo Racing 2009 Marketing Presentation The Sport Over half of the adult population in the U.S. are racing fans. More than 20 million Americans attend races annually. The sport’s surging popularity over the last 10 years made it the only major sport to show unprecedented growth repeatedly throughout the decade. Auto racing is the #1 spectator sport in the U.S. and the fastest growing sport worldwide over the past five years. Tens of millions of people are reached weekly through TV, radio, print and online media coverage of the sport and its participants. Motorsports’ marketing appeal has shown such tremendous growth that companies such as Pepsi and the National Guard are willing to spend $20 to $30 million annually to be a part of it. A variety of plans are available to suit your needs. -NASCAR Media Demographics 2008 Race Fan Demographics Gender neutral fan base – 60% male, 40% female 53% of fans are between the ages of 18-44 43% of fans earn $50,000+ per year 37% of fans have children under the age of 18 1 in 5 fans is a minority Motorsports fans are three times more brand loyal than fans of any other sport More fortune 500 companies rely on Motorsports to build their brands than any other sport -NASCAR Media Demographics 2008 The Driver – Chris Igo Jr. Easton, Mass. Chris is a 17-year-old racer from Easton, Massachusetts. Articulate and outgoing, Chris has gained the respect of both competitors and fans alike. Starting his career in the rugged indoor karting leagues at Boston’s F1 Motorsports facility, Chris won the championship in year two and decided it was time to move up. In his first year in Seekonk Speedway’s MiniCup division, Chris had one Feature win and 17 top-three finishes. • Plans for the 2009 season include Chris stepping up to the NASCAR Whelen Weekly Racing Series Sport Trucks under the guidance of the Team Full Throttle NASCAR Driver Development Program. • Chris and his team support Alex’s Lemonade Stand Foundation for childhood cancer, and are also donating all race winnings this season to the Providence, R.I. Ronald McDonald House. • With the help of Team Full Throttle, Chris is on a path to the Camping World East Series, with the long-term goal of competing in one of the “big three” series (NASCAR’s Camping World Truck Series, Nationwide Series or Sprint Cup Series). NASCAR Whelen Weekly Racing Series A final step before reaching the “big time” Competition in the NASCAR Whelen Weekly Racing Series is often the final step many professional race drivers make before moving to a national touring series such as NASCAR Camping World East or ARCA, which race on superspeedways and short tracks with television packages and national audiences. The NASCAR Whelen Series race stock cars and trucks on short-track ovals under one mile in length. NASCAR sanctions speedways that race these cars and trucks in all parts of America. Tracks that feature the NASCAR Whelen Series include some of the most well-known, recognized speedways in the country, including Stafford Springs, Conn.; Seekonk, Mass.; Hickory, N.C.; and South Boston, Va. NASCAR sport trucks are produced by a number of chassis manufacturers. The bodies are generally Chevrolet, Ford, and Dodge models. The sport trucks are powered by small block V8 engines with around 250 horse power, the majority being Chevrolets. A number of top NASCAR drivers raced in the NASCAR Whelen Series, including Jeff Burton, Dale Earnhardt, Jr., Kevin Harvick, and Denny Hamlin. Chris Igo Jr. is on a similar path. THE OPPORTUNITY A marketing partnership involving Chris's 2009 season could include: Meeting with Team Full Throttle’s Marketing Group to create specific goals for partnership Primary logo placement on hood, quarter panels and/or deck lid of truck for full season Primary logo placement on driver and crew uniforms Driver and crew to wear apparel (shirt, hat – provided by partner) during pre-race, press events, appearances, etc. branded with your company’s logo Partner placement on Chris's website (www.igoracing.com) Mentions on PA System at any track where Chris competes in 2009 Potential appearances at your location with driver and truck as mutually agreed upon by race team and partner Company logo placed in primary locations on both sides of team transporter – be seen by tens of thousands of eyes over the course of the year on major interstate highways. Mentions in all media releases, hero cards, and other literature designed by or for Chris Igo, and promotional literature handed out for your company at the track and at all appearances with Chris and the truck. With approximately 20 race weekends, plus a minimum of six to eight outside appearances with Chris and the race truck, and impressions generated through travel (transporter logos) and media sources, your company could be placed in front of over 200,000 potential new customers in 2009! ABOUT TEAM FULL THROTTLE Team Full Throttle (TFT) is a leadership-based program with headquarters in the heart of NASCAR country in Mooresville, N.C., where the finest young Motorsports leaders in the nation are trained both on and off the track for success at the sport’s highest levels. TFT President and Driver Coach Mike Calinoff has over 25 years of history as the winningest spotter in the sport and is highly regarded for his contributions to the careers of Dale Earnhardt Jr., AJ Allmendinger, 2003 NASCAR Sprint Cup Series Champion Matt Kenseth, Ricky Craven, 2007 Indy 500 champion Dario Franchitti, Jason Leffler, David Stremme, and two-time NASCAR Sprint Cup Series champion Tony Stewart. TFT Founder and Vice President Tom Baker has almost 20 years of experience as a life and leadership coach and has been a personal development specialist for young racers from New York to California. Together, Calinoff and Baker provide all the necessary resources, experience and knowledge for superior personal development and a focused and timely advancement up the Motorsports ladder. TFT is unique in its approach in building the finest individuals and then applying the leadership and mental focus training to motorsports. In addition to having the eyes and ears of NASCAR team recruiters, TFT has attracted the attention of several NASCAR personalities as occasional trainers and consultants, including Sprint Cup Series racer David Stremme, Nationwide Series racer Josh Wise, media specialists Bob Pockrass from NASCAR Scene and Lee Spencer from Fox Sports. Team Full Throttle assembles some of the most exciting young motorsports prospects and then positions them for advancement by creating relationships with race teams, media, and potential marketing partners in order to place a driver at the appropriate level for their ability. With several team alliances in the heart of NASCAR’s radar (the Charlotte, N.C. area), Team Full Throttle is able to give their racers invaluable exposure at and away from the race track. THE TFT APPROACH Leadership and teamwork are an important part of Team Full Throttle’s driver training. Ongoing one-on-one sessions with instructors and at-track training during race nights help racers understand their role in their race team as well as our TFT team. Once a driver has been through basic leadership, communications, and mental focus training, the training moves to the track, where they are shown how to apply what they’ve learned while in the car in order to maximize performance. Strong emphasis is put on proper appearance, attitude and physical fitness to give our racers a competitive and marketing edge. We believe there is a direct correlation between on- and off-track behavior and tendencies, and we strive to use motorsports to demonstrate opportunities for leadership and being a good role model. TFT BUILDS WINNERS At Team Full Throttle, we have over 30 drivers in our program, the majority of whom are competing and winning at the short-track level across the country. Divisions such as NASCAR’s Whelen All American Series and Camping World East Series are the top tier of the program. Exposure nationwide at the track, in the media, and on TV is possible for potential team sponsors, depending on the series. We seek to develop long-term branding relationships between our racers and their marketing partners, understanding that the activation process is about more than just the name on the car or an article in the newspaper. Since motorsports fans are three times as likely to choose a product based on its involvement in the sport, our experienced marketing staff will work with our partners to maximize their reciprocal benefit and increase brand awareness. Let’s Work Together! For information about how a motorsports marketing partnership with Chris Igo Jr. could help your company, contact Tom Baker of Team Full Throttle at 704-664-1755.